Rascasse Audience Intelligence

Firefighter Audience in Germany

A data profile of the people who buy, follow and care about Firefighter in Germany — modelled from more than twelve digital signal sources. Firefighter has an estimated audience of 1,595,823 people in Germany.

#2304among Topic in Germany#162in Politics & Society

The average Firefighter fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Mentalist, Person of Interest (TV series), Tagesschau, with strongest over-indexing on The Mentalist (11.95× the country average).

Demographically, the Firefighter audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Firefighter fan in Germany is balanced, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for The Mentalist.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firefighter profile in Germany.

Audience size
1.6M
in Germany
Gender
45.2%♀
54.8% male
Age
33.1
average years
Country rank
#4210
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Firefighter fans

45.2% are female, 54.8% are male, average age 33.1.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Firefighter audience in Germany
MetricValue
Female45.2%
Male54.8%
Average age33.1
Estimated audience size1,595,823
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Firefighter audience in Germany
Age bracketShare%
16-1936%
20-2921%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Firefighter audience comes from Germany.

Worldwide audience distribution share by country for Firefighter
CountryShare
United States44.2%
Germany4.0%
France3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firefighter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Firefighter fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K1.21×
02Rheinland-Pfalz~90K1.16×
03Schleswig-Holstein~60K1.08×
04Niedersachsen~200K1.04×
05Berlin~70K1.04×
06Thüringen~40K1.01×
07Baden-Württemberg~200K1.00×
08Brandenburg~50K1.00×
09Hamburg~40K1.00×
10Bayern~300K0.99×
11Nordrhein-Westfalen~300K0.98×
12Sachsen~80K0.97×
13Sachsen-Anhalt~40K0.97×
14Mecklenburg-Vorpommern~30K0.96×
15Saarland~20K0.92×
16Bremen~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Firefighter, Germany
0.89×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firefighter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firefighter audience
#·InterestCategoryAffinity×
01Person of Interest (TV series)Movies & TV11.97×
02Juliette LewisMovies & TV11.97×
03Elementary (TV series)Movies & TV11.97×
04Blue Bloods (TV series)Movies & TV11.97×
05Mark HarmonMovies & TV11.97×
06Dan StevensMovies & TV11.97×
07Law & OrderMovies & TV11.97×
08Cold CaseMovies & TV11.97×
09NCIS: Los AngelesMovies & TV11.97×
10The MentalistMovies & TV11.95×
11Public securityPolitics & Society10.29×
12Matt DamonMovies & TV9.31×
13Chicago Fire (TV series)Movies & TV9.06×
14Volunteer fire departmentHealth4.42×
15DFB-PokalSports3.52×
16TagesschauMovies & TV2.62×
17Lieferando.deFood & Beverages2.61×
18TransfermarktSports2.44×
19ADACCars & Mobility2.36×
20FRITZ!BoxTechnology & Electronics2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firefighter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firefighter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Need for SecurityCONSERVATISM1.67×
Community OrientationOPEN1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firefighter audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Price SensitivityPREMIUM0.75×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Firefighter have in Germany?

Firefighter has an estimated audience of 1,595,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Firefighter fans?

45.2% of Firefighter fans are female, 54.8% are male, with an average age of 33.1 years.

03

Which brands do Firefighter fans like most?

Firefighter fans show strongest brand affinity for The Mentalist (11.95×), Person of Interest (TV series) (11.97×), and Tagesschau (2.62×) over the country average.

04

Where do Firefighter fans live in Germany?

Firefighter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Firefighter fans also like?

Beyond Firefighter itself, the audience over-indexes on Person of Interest (TV series) (11.97×), Tagesschau (2.62×), Matt Damon (9.31×), and Lieferando.de (2.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Firefighter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Firefighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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