Firefighter Audience in Germany
Firefighter has an estimated audience of 1,595,823 people in Germany. 45.2% are female, 54.8% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Cloppenburg, Urban Outfitters, Unique Gifts, Israel.
The average Firefighter fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Cloppenburg, Urban Outfitters, with strongest over-indexing on Loincloth (9.12× the country average). Demographically, the Firefighter audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Firefighter fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 33.1 |
| Estimated audience size | 1,595,823 |
Audience persona
The typical Firefighter fan in Germany is balanced, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 344,438 | 0.99× |
| Bayern | 258,995 | 1.01× |
| Baden-Württemberg | 222,605 | 1.02× |
| Niedersachsen | 164,959 | 1.06× |
| Hessen | 147,806 | 1.22× |
| Rheinland-Pfalz | 96,342 | 1.2× |
| Berlin | 77,528 | 1.09× |
| Sachsen | 75,028 | 0.96× |
| Schleswig-Holstein | 63,214 | 1.1× |
| Brandenburg | 49,674 | 1× |
| Sachsen-Anhalt | 39,175 | 0.95× |
| Thüringen | 38,357 | 0.94× |
| Hamburg | 36,932 | 1.02× |
| Mecklenburg-Vorpommern | 27,902 | 0.92× |
| Saarland | 15,760 | 0.8× |
| Bremen | 9,692 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 9.12× | Fashion & Accessoires |
| Cloppenburg | 11.97× | Travel & Leisure |
| Urban Outfitters | 1.99× | Shopping |
| Unique Gifts | 1.53× | Shopping |
| Israel | 2.02× | Travel & Leisure |
| Google Analytics | 2.29× | Internet & Social Media |
| Zakopane | 11.97× | Travel & Leisure |
| Icon (magazine) | 2.07× | Arts & Culture |
| Kuopio | 11.97× | Travel & Leisure |
| Stucco | 1.8× | Home & Garden |
| Zagreb | 2.74× | Travel & Leisure |
| Home Delivery | 1.62× | Food & Beverages |
| Kalidou Koulibaly | 11.97× | Sports |
| Suhr Guitars | 8.18× | Music & Radio |
| Figure painting (hobby) | 2× | Arts & Culture |
| Chalkidiki | 2.04× | Travel & Leisure |
| Volvo V60 | 2.25× | Cars & Mobility |
| Pleural effusion | 1.65× | Health |
| Emperor Entertainment Group | 1.7× | Business & Career |
| Vaani Kapoor | 11.67× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.28 |
| Pet Ownership | JOY | 1.49 |
| DIY Mentality | THRILL | 1.44 |
| Need for Security | CONSERVATISM | 1.3 |
| Tradition | CONSERVATISM | 1.29 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.2% |
| Germany | 4.0% |
| France | 3.8% |
See Firefighter audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Firefighter have in Germany?
Firefighter has an estimated audience of 1,595,823 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Firefighter fans?
45.2% of Firefighter fans are female, 54.8% are male, with an average age of 33.1 years.
Which brands do Firefighter fans like most?
Firefighter fans show strongest brand affinity for Loincloth (9.12×), Cloppenburg (11.97×), and Urban Outfitters (1.99×) over the country average.
Where do Firefighter fans live in Germany?
Firefighter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 344,438), Bayern (reach 258,995), and Baden-Württemberg (reach 222,605). These three regions account for the largest share of the active audience.
What other brands do Firefighter fans also like?
Beyond Firefighter itself, the audience over-indexes on Cloppenburg (11.97×), Urban Outfitters (1.99×), Unique Gifts (1.53×), and Israel (2.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Firefighter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.