Rascasse Audience Intelligence

Volunteer fire department Audience in Germany

A data profile of the people who buy, follow and care about Volunteer fire department in Germany — modelled from more than twelve digital signal sources. Volunteer fire department has an estimated audience of 3,335,367 people in Germany.

#1142among Topic in Germany#51in Health

The average Volunteer fire department fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SV Werder Bremen, Fire department, Firefighting, with strongest over-indexing on SV Werder Bremen (2.42× the country average).

Demographically, the Volunteer fire department audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volunteer fire department fan in Germany is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volunteer fire department profile in Germany.

Audience size
3.3M
in Germany
Gender
46.9%♀
53.1% male
Age
38.2
average years
Country rank
#1861
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volunteer fire department fans

46.9% are female, 53.1% are male, average age 38.2.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Volunteer fire department audience in Germany
MetricValue
Female46.9%
Male53.1%
Average age38.2
Estimated audience size3,335,367
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Volunteer fire department audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Volunteer fire department audience comes from Germany.

Worldwide audience distribution share by country for Volunteer fire department
CountryShare
United States26.6%
Germany17.2%
Poland8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volunteer fire department audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volunteer fire department fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K1.43×
02Mecklenburg-Vorpommern~90K1.35×
03Schleswig-Holstein~200K1.28×
04Brandenburg~100K1.13×
05Berlin~200K1.11×
06Rheinland-Pfalz~200K1.01×
07Bayern~500K1.00×
08Sachsen~200K0.97×
09Sachsen-Anhalt~80K0.96×
10Niedersachsen~300K0.93×
11Thüringen~80K0.91×
12Baden-Württemberg~400K0.86×
13Hamburg~60K0.86×
14Nordrhein-Westfalen~600K0.82×
15Saarland~30K0.82×
16Bremen~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Volunteer fire department, Germany
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volunteer fire department audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volunteer fire department audience
#·InterestCategoryAffinity×
01Fire stationHome & Garden5.66×
02FirefightingHome & Garden5.28×
03Emergency serviceHealth5.00×
04FirefighterPolitics & Society4.42×
05Fire departmentHome & Garden4.05×
06ApprenticeshipBusiness & Career3.39×
07TractorCars & Mobility3.10×
08Dynamo DresdenSports2.47×
09RB LeipzigSports2.47×
10SV Werder BremenSports2.42×
11Borussia MönchengladbachSports2.35×
12FC Schalke 04Sports2.32×
13Hertha BSCSports2.31×
14Hamburger SVSports2.29×
151. FC KölnSports2.23×
16VfB StuttgartSports2.22×
172. BundesligaSports2.03×
18Eintracht FrankfurtSports1.96×
19Lieferando.deFood & Beverages1.80×
20BundesligaSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volunteer fire department audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volunteer fire department audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.11×
Family OrientationCONSERVATISM0.89×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volunteer fire department audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.44×
Early Adopter MentalityPOWER0.46×
IndulgenceJOY0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volunteer fire department have in Germany?

Volunteer fire department has an estimated audience of 3,335,367 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volunteer fire department fans?

46.9% of Volunteer fire department fans are female, 53.1% are male, with an average age of 38.2 years.

03

Which brands do Volunteer fire department fans like most?

Volunteer fire department fans show strongest brand affinity for SV Werder Bremen (2.42×), Fire department (4.05×), and Firefighting (5.28×) over the country average.

04

Where do Volunteer fire department fans live in Germany?

Volunteer fire department fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Volunteer fire department fans also like?

Beyond Volunteer fire department itself, the audience over-indexes on Fire department (4.05×), Firefighting (5.28×), Fire station (5.66×), and Bundesliga (1.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Volunteer fire department audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volunteer fire department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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