Volunteer fire department Audience in Germany
Volunteer fire department has an estimated audience of 3,335,367 people in Germany. 46.9% are female, 53.1% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SV Werder Bremen, Fire department, Firefighting, Fire station, Bundesliga.
The average Volunteer fire department fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SV Werder Bremen, Fire department, Firefighting, with strongest over-indexing on SV Werder Bremen (2.42× the country average). Demographically, the Volunteer fire department audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Volunteer fire department fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 38.2 |
| Estimated audience size | 3,335,367 |
Audience persona
The typical Volunteer fire department fan in Germany is balanced, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 643,139 | 0.88× |
| Bayern | 541,329 | 1.01× |
| Baden-Württemberg | 406,532 | 0.89× |
| Hessen | 395,415 | 1.56× |
| Niedersachsen | 308,311 | 0.95× |
| Berlin | 194,883 | 1.31× |
| Rheinland-Pfalz | 150,492 | 0.9× |
| Sachsen | 149,709 | 0.92× |
| Schleswig-Holstein | 136,494 | 1.14× |
| Brandenburg | 110,819 | 1.07× |
| Mecklenburg-Vorpommern | 81,920 | 1.29× |
| Sachsen-Anhalt | 76,882 | 0.89× |
| Hamburg | 68,614 | 0.91× |
| Thüringen | 66,788 | 0.79× |
| Saarland | 31,060 | 0.76× |
| Bremen | 21,230 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| SV Werder Bremen | 2.42× | Sports |
| Fire department | 4.05× | Home & Garden |
| Firefighting | 5.28× | Home & Garden |
| Fire station | 5.66× | Home & Garden |
| Bundesliga | 1.58× | Sports |
| VfB Stuttgart | 2.22× | Sports |
| 2. Bundesliga | 2.03× | Sports |
| Eintracht Frankfurt | 1.96× | Sports |
| Dynamo Dresden | 2.47× | Sports |
| Lieferando.de | 1.8× | Food & Beverages |
| RB Leipzig | 2.47× | Sports |
| Apprenticeship | 3.39× | Business & Career |
| FC Schalke 04 | 2.32× | Sports |
| Hamburger SV | 2.29× | Sports |
| Emergency service | 5× | Health |
| Tractor | 3.1× | Cars & Mobility |
| Firefighter | 4.42× | Politics & Society |
| Hertha BSC | 2.31× | Sports |
| Agricultural machinery | 3.48× | Cars & Mobility |
| Engine | 1.81× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Need for Security | CONSERVATISM | 1.2 |
| Tradition | CONSERVATISM | 1.15 |
| Pet Ownership | JOY | 1.13 |
| DIY Mentality | THRILL | 1.05 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Germany | 17.3% |
| Poland | 9.0% |
See Volunteer fire department audiences in other countries
- Volunteer fire department — United States
- Volunteer fire department — United Kingdom
- Volunteer fire department — France
- Volunteer fire department — Italy
- Volunteer fire department — Spain
- Volunteer fire department — Brazil
- Volunteer fire department — Japan
- Volunteer fire department — South Korea
- Volunteer fire department — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Volunteer fire department have in Germany?
Volunteer fire department has an estimated audience of 3,335,367 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volunteer fire department fans?
46.9% of Volunteer fire department fans are female, 53.1% are male, with an average age of 38.2 years.
Which brands do Volunteer fire department fans like most?
Volunteer fire department fans show strongest brand affinity for SV Werder Bremen (2.42×), Fire department (4.05×), and Firefighting (5.28×) over the country average.
Where do Volunteer fire department fans live in Germany?
Volunteer fire department fans in Germany are most concentrated in Nordrhein-Westfalen (reach 643,139), Bayern (reach 541,329), and Baden-Württemberg (reach 406,532). These three regions account for the largest share of the active audience.
What other brands do Volunteer fire department fans also like?
Beyond Volunteer fire department itself, the audience over-indexes on Fire department (4.05×), Firefighting (5.28×), Fire station (5.66×), and Bundesliga (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volunteer fire department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.