Firefighting Audience in Germany
Firefighting has an estimated audience of 2,507,472 people in Germany. 45.1% are female, 54.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Cloppenburg, Home Office, Saving, Israel.
The average Firefighting fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Cloppenburg, Home Office, with strongest over-indexing on Loincloth (10.25× the country average). Demographically, the Firefighting audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Firefighting fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 38.5 |
| Estimated audience size | 2,507,472 |
Audience persona
The typical Firefighting fan in Germany is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 541,205 | 0.99× |
| Bayern | 406,951 | 1.01× |
| Baden-Württemberg | 349,774 | 1.02× |
| Niedersachsen | 259,196 | 1.06× |
| Hessen | 232,243 | 1.22× |
| Rheinland-Pfalz | 151,380 | 1.2× |
| Berlin | 121,818 | 1.09× |
| Sachsen | 117,889 | 0.96× |
| Schleswig-Holstein | 99,327 | 1.1× |
| Brandenburg | 78,051 | 1× |
| Sachsen-Anhalt | 61,554 | 0.95× |
| Thüringen | 60,269 | 0.94× |
| Hamburg | 58,031 | 1.02× |
| Mecklenburg-Vorpommern | 43,841 | 0.92× |
| Saarland | 24,763 | 0.8× |
| Bremen | 15,228 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 10.25× | Fashion & Accessoires |
| Cloppenburg | 11.77× | Travel & Leisure |
| Home Office | 1.74× | Business & Career |
| Saving | 1.66× | Business & Career |
| Israel | 2.23× | Travel & Leisure |
| Urban Outfitters | 1.75× | Shopping |
| Stradivarius | 1.51× | Shopping |
| Zakopane | 11.77× | Travel & Leisure |
| Time (magazine) | 1.66× | News |
| Kuopio | 11.77× | Travel & Leisure |
| Zagreb | 2.95× | Travel & Leisure |
| Icon (magazine) | 1.67× | Arts & Culture |
| Stucco | 1.62× | Home & Garden |
| Home Delivery | 1.65× | Food & Beverages |
| Suhr Guitars | 8.42× | Music & Radio |
| Kalidou Koulibaly | 11.77× | Sports |
| Emperor Entertainment Group | 2.07× | Business & Career |
| Figure painting (hobby) | 2.05× | Arts & Culture |
| Volvo V60 | 2.28× | Cars & Mobility |
| Pleural effusion | 1.73× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.88 |
| DIY Mentality | THRILL | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
| Pet Ownership | JOY | 1.18 |
| Need for Security | CONSERVATISM | 1.09 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.8% |
| Germany | 14.3% |
| Australia | 6.2% |
See Firefighting audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Firefighting have in Germany?
Firefighting has an estimated audience of 2,507,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Firefighting fans?
45.1% of Firefighting fans are female, 54.9% are male, with an average age of 38.5 years.
Which brands do Firefighting fans like most?
Firefighting fans show strongest brand affinity for Loincloth (10.25×), Cloppenburg (11.77×), and Home Office (1.74×) over the country average.
Where do Firefighting fans live in Germany?
Firefighting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 541,205), Bayern (reach 406,951), and Baden-Württemberg (reach 349,774). These three regions account for the largest share of the active audience.
What other brands do Firefighting fans also like?
Beyond Firefighting itself, the audience over-indexes on Cloppenburg (11.77×), Home Office (1.74×), Saving (1.66×), and Israel (2.23×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Firefighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.