Rascasse Audience Intelligence

Firefighting Audience in Germany

A data profile of the people who buy, follow and care about Firefighting in Germany — modelled from more than twelve digital signal sources. Firefighting has an estimated audience of 2,507,472 people in Germany.

#1578among Topic in Germany#217in Home & Garden

The average Firefighting fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Heath Ledger, Person of Interest (TV series), Volunteering, with strongest over-indexing on Heath Ledger (11.77× the country average).

Demographically, the Firefighting audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Firefighting fan in Germany is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Heath Ledger.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firefighting profile in Germany.

Audience size
2.5M
in Germany
Gender
45.1%♀
54.9% male
Age
38.5
average years
Country rank
#2639
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Firefighting fans

45.1% are female, 54.9% are male, average age 38.5.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Firefighting audience in Germany
MetricValue
Female45.1%
Male54.9%
Average age38.5
Estimated audience size2,507,472
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Firefighting audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3923%
40-4923%
50+16%
Fig. 04

Worldwide distribution

14.3%

of the worldwide Firefighting audience comes from Germany.

Worldwide audience distribution share by country for Firefighting
CountryShare
United States45.8%
Germany14.3%
Australia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firefighting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Firefighting fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.21×
02Rheinland-Pfalz~100K1.16×
03Schleswig-Holstein~100K1.08×
04Niedersachsen~300K1.04×
05Berlin~100K1.04×
06Thüringen~60K1.01×
07Baden-Württemberg~300K1.00×
08Brandenburg~80K1.00×
09Hamburg~60K1.00×
10Bayern~400K0.99×
11Nordrhein-Westfalen~500K0.98×
12Sachsen~100K0.97×
13Sachsen-Anhalt~60K0.97×
14Mecklenburg-Vorpommern~50K0.96×
15Saarland~30K0.92×
16Bremen~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Firefighting, Germany
0.89×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firefighting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firefighting audience
#·InterestCategoryAffinity×
01Heath LedgerMovies & TV11.77×
02Person of Interest (TV series)Movies & TV11.77×
03Juliette LewisMovies & TV11.77×
04Elementary (TV series)Movies & TV11.77×
05Blue Bloods (TV series)Movies & TV11.77×
06Mark HarmonMovies & TV11.77×
07Dan StevensMovies & TV11.77×
08Law & OrderMovies & TV11.77×
09Cold CaseMovies & TV11.77×
10The MentalistMovies & TV11.56×
11Matt DamonMovies & TV10.97×
12Italo discoMusic & Radio6.44×
13Volunteer fire departmentHealth5.28×
14VolunteeringPolitics & Society4.84×
15TagesschauMovies & TV2.62×
16TransfermarktSports2.40×
17ADACCars & Mobility2.32×
18Müller (company)Food & Beverages2.08×
19Lieferando.deFood & Beverages2.04×
20NatureHome & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firefighting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firefighting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.52×
Need for SecurityCONSERVATISM1.53×
ExtroversionTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firefighting audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Price SensitivityPREMIUM0.66×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Firefighting have in Germany?

Firefighting has an estimated audience of 2,507,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Firefighting fans?

45.1% of Firefighting fans are female, 54.9% are male, with an average age of 38.5 years.

03

Which brands do Firefighting fans like most?

Firefighting fans show strongest brand affinity for Heath Ledger (11.77×), Person of Interest (TV series) (11.77×), and Volunteering (4.84×) over the country average.

04

Where do Firefighting fans live in Germany?

Firefighting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Firefighting fans also like?

Beyond Firefighting itself, the audience over-indexes on Person of Interest (TV series) (11.77×), Volunteering (4.84×), The Mentalist (11.56×), and Tagesschau (2.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Firefighting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Firefighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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