Firefighting Audience in Germany
Firefighting has an estimated audience of 2,507,472 people in Germany. 45.1% are female, 54.9% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Matt Damon, Person of Interest (TV series), Transfermarkt, Heath Ledger.
The average Firefighting fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Matt Damon, Person of Interest (TV series), with strongest over-indexing on Tagesschau (2.6× the country average). Demographically, the Firefighting audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Firefighting fans
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 38.5 |
| Estimated audience size | 2,507,472 |
Audience persona
The typical Firefighting fan in Germany is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 541,205 | 0.99× |
| Bayern | 406,951 | 1.01× |
| Baden-Württemberg | 349,774 | 1.02× |
| Niedersachsen | 259,196 | 1.06× |
| Hessen | 232,243 | 1.22× |
| Rheinland-Pfalz | 151,380 | 1.2× |
| Berlin | 121,818 | 1.09× |
| Sachsen | 117,889 | 0.96× |
| Schleswig-Holstein | 99,327 | 1.1× |
| Brandenburg | 78,051 | 1× |
| Sachsen-Anhalt | 61,554 | 0.95× |
| Thüringen | 60,269 | 0.94× |
| Hamburg | 58,031 | 1.02× |
| Mecklenburg-Vorpommern | 43,841 | 0.92× |
| Saarland | 24,763 | 0.8× |
| Bremen | 15,228 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.6× | Movies & TV |
| Matt Damon | 11.77× | Movies & TV |
| Person of Interest (TV series) | 11.77× | Movies & TV |
| Transfermarkt | 2.69× | Sports |
| Heath Ledger | 7.46× | Movies & TV |
| Pets | 1.74× | Pets & Animals |
| Juliette Lewis | 11.77× | Movies & TV |
| Elementary (TV series) | 11.77× | Movies & TV |
| FC Bayern Munich | 1.74× | Sports |
| Blue Bloods (TV series) | 11.77× | Movies & TV |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Smallville | 7.97× | Movies & TV |
| Automobiles | 1.76× | Cars & Mobility |
| Law & Order | 11.77× | Movies & TV |
| Satire | 3.69× | Literature |
| Lieferando.de | 2.05× | Food & Beverages |
| Dan Stevens | 11.77× | Movies & TV |
| Mark Harmon | 11.77× | Movies & TV |
| Eintracht Frankfurt | 2.07× | Sports |
| New Amsterdam | 10.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.88 |
| DIY Mentality | THRILL | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
| Pet Ownership | JOY | 1.18 |
| Need for Security | CONSERVATISM | 1.09 |
| Family Orientation | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.8% |
| Germany | 14.3% |
| Australia | 6.2% |
See Firefighting audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Firefighting have in Germany?
Firefighting has an estimated audience of 2,507,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Firefighting fans?
45.1% of Firefighting fans are female, 54.9% are male, with an average age of 38.5 years.
Which brands do Firefighting fans like most?
Firefighting fans show strongest brand affinity for Tagesschau (2.6×), Matt Damon (11.77×), and Person of Interest (TV series) (11.77×) over the country average.
Where do Firefighting fans live in Germany?
Firefighting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 541,205), Bayern (reach 406,951), and Baden-Württemberg (reach 349,774). These three regions account for the largest share of the active audience.
What other brands do Firefighting fans also like?
Beyond Firefighting itself, the audience over-indexes on Matt Damon (11.77×), Person of Interest (TV series) (11.77×), Transfermarkt (2.69×), and Heath Ledger (7.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Firefighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.