Firefighting Audience in United States

Firefighting logo

Firefighting has an estimated audience of 8,023,116 people in United States. 48.7% are female, 51.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Israel, Alaska, Captain America (1990 film), Pillow.

The average Firefighting fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Israel, Alaska, with strongest over-indexing on Urban Outfitters (3.6× the country average). Demographically, the Firefighting audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Firefighting fans

Demographic split for Firefighting audience in United States
MetricValue
Female48.7%
Male51.3%
Average age40.5
Estimated audience size8,023,116

Audience persona

The typical Firefighting fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Firefighting in United States
RegionReachAffinity
California1,623,8221.84×
Texas865,8231.26×
Florida664,6981.22×
New York485,7001.08×
Georgia292,1891.18×
Illinois267,7411×
North Carolina256,1541.06×
Ohio244,1810.99×
Pennsylvania239,6100.89×
New Jersey211,8881.04×
Virginia211,8121.08×
Arizona185,9301.13×
Michigan184,1240.88×
Washington179,1211.11×
Massachusetts161,1551.02×
Indiana150,5301.03×
Tennessee149,5070.93×
Maryland146,2841.06×
Colorado129,6941.03×
Missouri118,9140.92×
South Carolina118,5480.98×
Wisconsin107,3600.89×
Alabama102,0610.91×
Nevada100,8691.3×
Kentucky99,2630.99×
Louisiana98,6330.95×
Minnesota98,3400.86×
Oregon98,2361.07×
Oklahoma96,1541.08×
Connecticut83,3861.04×
Utah81,5971.14×
Kansas66,5891.05×
Mississippi66,3021×
Iowa62,1890.94×
Arkansas61,9950.94×
Idaho47,1031.17×
New Mexico46,0681.14×
Nebraska41,4131.03×
Hawaii37,2931.08×
West Virginia35,8870.96×
New Hampshire25,3570.8×
Rhode Island24,1470.95×
Washington, District of Columbia22,2420.92×
Maine21,6770.75×
Montana17,6010.79×
Delaware15,4780.7×
South Dakota14,7210.79×
North Dakota13,5320.82×
Alaska12,8580.75×
Wyoming9,7340.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firefighting audience
BrandAffinityCategory
Urban Outfitters3.6×Shopping
Israel3.22×Travel & Leisure
Alaska1.97×Travel & Leisure
Captain America (1990 film)4.72×Movies & TV
Pillow2.06×Home & Garden
Home staging4.27×Home & Garden
Unique Gifts1.62×Shopping
Nebraska1.55×Travel & Leisure
Hog Hunting1.91×Sports
Birthday Gifts1.65×Kids & Family
Jeep Wagoneer2.84×Cars & Mobility
Staycation1.62×Home & Garden
Nebraska Cornhuskers football1.73×Sports
Sinaloa1.74×Travel & Leisure
Wikia1.5×Internet & Social Media
UK garage2.4×Music & Radio
MK1.7×Music & Radio
Jeep Grand Cherokee (WJ)2.36×Cars & Mobility
Glossier2.01×Beauty & Wellness
NBC10 Philadelphia3.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firefighting audience
TraitClusterScore
PatriotismCONSERVATISM2.64
Risk AppetiteTHRILL1.57
Career OrientationPOWER1.42
Need for SecurityCONSERVATISM1.32
DIY MentalityTHRILL1.31
Family OrientationCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Firefighting
CountryShare
United States45.8%
Germany14.3%
Australia6.2%

See Firefighting audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Firefighting have in United States?

Firefighting has an estimated audience of 8,023,116 people in United States, concentrated in California and Texas.

What is the gender split and age of Firefighting fans?

48.7% of Firefighting fans are female, 51.3% are male, with an average age of 40.5 years.

Which brands do Firefighting fans like most?

Firefighting fans show strongest brand affinity for Urban Outfitters (3.6×), Israel (3.22×), and Alaska (1.97×) over the country average.

Where do Firefighting fans live in United States?

Firefighting fans in United States are most concentrated in California (reach 1,623,822), Texas (reach 865,823), and Florida (reach 664,698). These three regions account for the largest share of the active audience.

What other brands do Firefighting fans also like?

Beyond Firefighting itself, the audience over-indexes on Israel (3.22×), Alaska (1.97×), Captain America (1990 film) (4.72×), and Pillow (2.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Firefighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.