Rascasse Audience Intelligence

Firefighting Audience in United States

A data profile of the people who buy, follow and care about Firefighting in United States — modelled from more than twelve digital signal sources. Firefighting has an estimated audience of 8,023,116 people in United States.

#2719among Topic in United States#316in Home & Garden

The average Firefighting fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Volunteer fire department, Real property, Chuck Norris, with strongest over-indexing on Volunteer fire department (11.5× the country average).

Demographically, the Firefighting audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Firefighting fan in United States is balanced, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Volunteer fire department.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firefighting profile in United States.

Audience size
8M
in United States
Gender
48.7%♀
51.3% male
Age
40.5
average years
Country rank
#4415
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Firefighting fans

48.7% are female, 51.3% are male, average age 40.5.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Firefighting audience in United States
MetricValue
Female48.7%
Male51.3%
Average age40.5
Estimated audience size8,023,116
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Firefighting audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4924%
50+22%
Fig. 04

Worldwide distribution

45.8%

of the worldwide Firefighting audience comes from United States.

Worldwide audience distribution share by country for Firefighting
CountryShare
United States45.8%
Germany14.3%
Australia6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firefighting audience in United States is strongest.

Fig. 05

Top regions by affinity

Firefighting fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M1.65×
02Nevada~100K1.27×
03Texas~900K1.24×
04Arizona~200K1.21×
05New Mexico~50K1.17×
06Georgia~300K1.15×
07Idaho~50K1.15×
08Utah~80K1.10×
09Nebraska~40K1.09×
10Washington~200K1.08×
11Mississippi~70K1.08×
12Florida~600K1.07×
13Hawaii~40K1.07×
14North Carolina~300K1.05×
15Indiana~200K1.05×
16Oklahoma~90K1.05×
17Virginia~200K1.04×
18Kansas~70K1.04×
19Kentucky~100K1.03×
20Oregon~90K1.02×
21Maryland~100K1.01×
22Colorado~100K1.00×
23Arkansas~70K1.00×
24Alaska~20K1.00×
25Connecticut~80K0.99×
26New Jersey~200K0.98×
27Illinois~300K0.97×
28South Carolina~100K0.97×
29Alabama~100K0.97×
30Louisiana~100K0.96×
31West Virginia~40K0.96×
32South Dakota~20K0.96×
33North Dakota~20K0.96×
34Massachusetts~200K0.95×
35Minnesota~100K0.95×
36New York~400K0.94×
37Ohio~200K0.94×
38Rhode Island~20K0.94×
39Iowa~60K0.93×
40Wyoming~10K0.92×
41Pennsylvania~200K0.91×
42Wisconsin~100K0.91×
43Missouri~100K0.90×
44Montana~20K0.90×
45Tennessee~100K0.89×
46Michigan~200K0.87×
47Washington, District of Columbia~20K0.86×
48Delaware~20K0.83×
49New Hampshire~30K0.81×
50Maine~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Firefighting, United States
0.80×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firefighting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firefighting audience
#·InterestCategoryAffinity×
01Volunteer fire departmentHealth11.50×
02Rick AstleyMusic & Radio11.50×
03Public securityPolitics & Society4.88×
04WWE Hall of FameSports3.27×
05Chuck NorrisMovies & TV3.07×
06Real propertyHome & Garden2.85×
07Drudge ReportSports2.57×
08Rail transportTravel & Leisure2.42×
09Weather forecastingHome & Garden2.39×
10Hardware storeHome & Garden2.37×
11Discount TireShopping2.13×
12Ace HardwareHome & Garden1.92×
13United Parcel ServiceBusiness & Career1.78×
14Charitable organizationPolitics & Society1.78×
15MenardsHome & Garden1.69×
16Fox News ChannelMovies & TV1.65×
17Veterinary medicineBusiness & Career1.65×
18Subscription business modelShopping1.63×
19AuctionShopping1.62×
20Nonprofit organizationPolitics & Society1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firefighting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firefighting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.84×
Career OrientationPOWER1.67×
DIY MentalityTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firefighting audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.77×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Firefighting have in United States?

Firefighting has an estimated audience of 8,023,116 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Firefighting fans?

48.7% of Firefighting fans are female, 51.3% are male, with an average age of 40.5 years.

03

Which brands do Firefighting fans like most?

Firefighting fans show strongest brand affinity for Volunteer fire department (11.5×), Real property (2.85×), and Chuck Norris (3.07×) over the country average.

04

Where do Firefighting fans live in United States?

Firefighting fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Firefighting fans also like?

Beyond Firefighting itself, the audience over-indexes on Real property (2.85×), Chuck Norris (3.07×), Public security (4.88×), and Hardware store (2.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Firefighting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Firefighting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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