Volunteer fire department Audience in United States

Volunteer fire department logo

Volunteer fire department has an estimated audience of 5,150,533 people in United States. 52.5% are female, 47.5% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Fire station, Firefighting, Fire department, Volunteering, Fire protection.

The average Volunteer fire department fan in United States is 40.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fire station, Firefighting, Fire department, with strongest over-indexing on Fire station (17.8× the country average). Demographically, the Volunteer fire department audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Volunteer fire department fans

Demographic split for Volunteer fire department audience in United States
MetricValue
Female52.5%
Male47.5%
Average age40.3
Estimated audience size5,150,533

Audience persona

The typical Volunteer fire department fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Fire station.

Top regions in United States

Top regions ranked by reach for Volunteer fire department in United States
RegionReachAffinity
California704,6101.24×
Texas479,4131.08×
Florida414,9331.19×
New York359,1401.25×
Illinois183,9381.07×
Georgia182,0211.15×
Pennsylvania180,9291.04×
North Carolina169,7361.1×
Ohio152,2290.96×
Virginia150,1401.2×
New Jersey144,3781.1×
Michigan132,8750.99×
Washington129,1561.25×
Massachusetts117,1711.15×
Maryland112,0561.27×
Tennessee110,3421.07×
Indiana103,5011.1×
Arizona96,7200.92×
Colorado80,6700.99×
Missouri78,9830.95×
South Carolina73,7960.95×
Alabama71,3700.99×
Wisconsin71,1250.92×
Louisiana69,2121.04×
Minnesota67,3010.91×
Oregon64,8981.1×
Kentucky63,3210.98×
Oklahoma53,6210.94×
Connecticut53,3781.03×
Nevada49,3150.99×
Arkansas41,0910.97×
Utah40,3570.87×
Kansas40,2310.99×
Iowa39,8590.94×
Mississippi39,5450.93×
Nebraska24,9480.97×
Idaho24,1540.94×
West Virginia23,4720.98×
Washington, District of Columbia22,7391.47×
Hawaii21,6060.98×
New Mexico21,4650.83×
New Hampshire18,4240.91×
Maine18,1800.99×
Rhode Island14,3930.88×
Montana12,9730.91×
Delaware10,6700.75×
South Dakota9,9300.83×
Alaska9,8870.9×
Vermont8,7330.97×
North Dakota8,4600.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volunteer fire department audience
BrandAffinityCategory
Fire station17.8×Home & Garden
Firefighting11.5×Home & Garden
Fire department8.47×Home & Garden
Volunteering3.43×Politics & Society
Fire protection10.38×Home & Garden
Public sector9.98×Business & Career
Texas Roadhouse2.24×Food & Beverages
Three Kings (1999 film)20.8×Movies & TV
Emergency service6.71×Health
Firefighter3.87×Politics & Society
U.S. state1.58×Travel & Leisure
Hobby1.77×Home & Garden
Virginia2.74×Travel & Leisure
Country music1.79×Music & Radio
Fire chief18.55×Business & Career
NBC1.59×Movies & TV
Southern United States2.05×Travel & Leisure
County (United States)2.24×Politics & Society
Fire2.44×Home & Garden
Pennsylvania2.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volunteer fire department audience
TraitClusterScore
PatriotismCONSERVATISM1.89
Career OrientationPOWER1.41
Family OrientationCONSERVATISM1.33
ExtroversionTHRILL1.23
Convenience OrientationPREMIUM1.23
DIY MentalityTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Volunteer fire department
CountryShare
United States26.7%
Germany17.3%
Poland9.0%

See Volunteer fire department audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Volunteer fire department have in United States?

Volunteer fire department has an estimated audience of 5,150,533 people in United States, concentrated in California and Texas.

What is the gender split and age of Volunteer fire department fans?

52.5% of Volunteer fire department fans are female, 47.5% are male, with an average age of 40.3 years.

Which brands do Volunteer fire department fans like most?

Volunteer fire department fans show strongest brand affinity for Fire station (17.8×), Firefighting (11.5×), and Fire department (8.47×) over the country average.

Where do Volunteer fire department fans live in United States?

Volunteer fire department fans in United States are most concentrated in California (reach 704,610), Texas (reach 479,413), and Florida (reach 414,933). These three regions account for the largest share of the active audience.

What other brands do Volunteer fire department fans also like?

Beyond Volunteer fire department itself, the audience over-indexes on Firefighting (11.5×), Fire department (8.47×), Volunteering (3.43×), and Fire protection (10.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volunteer fire department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.