Rascasse Audience Intelligence

Volunteer fire department Audience in United States

A data profile of the people who buy, follow and care about Volunteer fire department in United States — modelled from more than twelve digital signal sources. Volunteer fire department has an estimated audience of 5,150,533 people in United States.

#3707among Topic in United States#269in Health

The average Volunteer fire department fan in United States is 40.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fire station, Firefighting, Fire department, with strongest over-indexing on Fire station (17.8× the country average).

Demographically, the Volunteer fire department audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volunteer fire department fan in United States is balanced, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Fire station.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volunteer fire department profile in United States.

Audience size
5.2M
in United States
Gender
52.5%♀
47.5% male
Age
40.3
average years
Country rank
#6500
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volunteer fire department fans

52.5% are female, 47.5% are male, average age 40.3.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Volunteer fire department audience in United States
MetricValue
Female52.5%
Male47.5%
Average age40.3
Estimated audience size5,150,533
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Volunteer fire department audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Volunteer fire department audience comes from United States.

Worldwide audience distribution share by country for Volunteer fire department
CountryShare
United States26.6%
Germany17.2%
Poland8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volunteer fire department audience in United States is strongest.

Fig. 05

Top regions by affinity

Volunteer fire department fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.47×
02Maryland~100K1.24×
03Washington~100K1.21×
04California~700K1.19×
05New York~300K1.18×
06Florida~400K1.17×
07Virginia~100K1.13×
08Massachusetts~100K1.13×
09Georgia~200K1.10×
10Oregon~60K1.08×
11Indiana~100K1.07×
12New Jersey~100K1.06×
13Tennessee~100K1.06×
14North Carolina~200K1.05×
15Louisiana~70K1.05×
16Connecticut~50K1.03×
17Texas~500K1.02×
18Illinois~200K1.02×
19West Virginia~20K1.02×
20Maine~20K1.02×
21Vermont~9K1.02×
22Pennsylvania~200K1.01×
23Alabama~70K1.00×
24Hawaii~20K1.00×
25Arkansas~40K0.99×
26Nebraska~30K0.99×
27Montana~10K0.99×
28Nevada~50K0.98×
29Michigan~100K0.97×
30Colorado~80K0.97×
31Kentucky~60K0.97×
32Mississippi~40K0.97×
33Kansas~40K0.97×
34Idaho~30K0.97×
35Alaska~10K0.97×
36Iowa~40K0.96×
37New Hampshire~20K0.95×
38Missouri~80K0.94×
39South Carolina~70K0.94×
40Ohio~100K0.93×
41Oklahoma~50K0.93×
42Rhode Island~20K0.93×
43South Dakota~10K0.93×
44Arizona~100K0.91×
45Wisconsin~70K0.91×
46Minnesota~70K0.90×
47North Dakota~10K0.90×
48New Mexico~20K0.89×
49Utah~40K0.87×
50Delaware~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Volunteer fire department, United States
0.83×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volunteer fire department audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volunteer fire department audience
#·InterestCategoryAffinity×
01Three Kings (1999 film)Movies & TV20.80×
02Fire chiefBusiness & Career18.55×
03Fire stationHome & Garden17.80×
04FirefightingHome & Garden11.50×
05Fire protectionHome & Garden10.38×
06Public sectorBusiness & Career9.98×
07Fire departmentHome & Garden8.47×
08Emergency serviceHealth6.71×
09FirefighterPolitics & Society3.87×
10VolunteeringPolitics & Society3.43×
11VirginiaTravel & Leisure2.74×
12Melania TrumpPolitics & Society2.26×
13Texas RoadhouseFood & Beverages2.24×
14County (United States)Politics & Society2.24×
15Southern United StatesTravel & Leisure2.05×
16Donald TrumpPolitics & Society1.92×
17Country musicMusic & Radio1.79×
18HobbyHome & Garden1.77×
19NBCMovies & TV1.59×
20U.S. stateTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volunteer fire department audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volunteer fire department audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Community OrientationOPEN1.51×
DIY MentalityTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volunteer fire department audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
Luxury OrientationPREMIUM0.66×
MindfulnessBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volunteer fire department have in United States?

Volunteer fire department has an estimated audience of 5,150,533 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volunteer fire department fans?

52.5% of Volunteer fire department fans are female, 47.5% are male, with an average age of 40.3 years.

03

Which brands do Volunteer fire department fans like most?

Volunteer fire department fans show strongest brand affinity for Fire station (17.8×), Firefighting (11.5×), and Fire department (8.47×) over the country average.

04

Where do Volunteer fire department fans live in United States?

Volunteer fire department fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Volunteer fire department fans also like?

Beyond Volunteer fire department itself, the audience over-indexes on Firefighting (11.5×), Fire department (8.47×), Volunteering (3.43×), and Donald Trump (1.92×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Volunteer fire department. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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