Fire protection Audience in United States
Fire protection has an estimated audience of 3,920,169 people in United States. 43.3% are female, 56.7% are male, average age 42.4. Top regions: California, Texas, New York.
The average Fire protection fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Demographically, the Fire protection audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Fire protection fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 42.4 |
| Estimated audience size | 3,920,169 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 608,145 | 1.41× |
| Texas | 499,336 | 1.48× |
| New York | 370,636 | 1.69× |
| Florida | 288,558 | 1.09× |
| Illinois | 198,560 | 1.52× |
| Georgia | 150,572 | 1.25× |
| North Carolina | 125,104 | 1.06× |
| Washington | 115,915 | 1.47× |
| Ohio | 110,161 | 0.91× |
| Michigan | 96,429 | 0.94× |
| New Jersey | 96,246 | 0.97× |
| Arizona | 94,905 | 1.19× |
| Pennsylvania | 94,850 | 0.72× |
| Colorado | 92,279 | 1.49× |
| Missouri | 85,013 | 1.35× |
| Maryland | 82,352 | 1.22× |
| Massachusetts | 80,826 | 1.05× |
| Virginia | 80,344 | 0.84× |
| Tennessee | 78,446 | 1× |
| Indiana | 74,655 | 1.04× |
| Nevada | 65,710 | 1.73× |
| Oregon | 61,365 | 1.37× |
| Wisconsin | 60,935 | 1.03× |
| South Carolina | 50,941 | 0.86× |
| Minnesota | 50,074 | 0.89× |
| Alabama | 38,278 | 0.7× |
| Connecticut | 37,555 | 0.96× |
| New Mexico | 34,922 | 1.78× |
| Oklahoma | 34,108 | 0.78× |
| Louisiana | 31,559 | 0.62× |
| Utah | 31,371 | 0.89× |
| Kentucky | 28,509 | 0.58× |
| Arkansas | 26,277 | 0.81× |
| Iowa | 23,358 | 0.72× |
| Idaho | 22,549 | 1.15× |
| Kansas | 20,914 | 0.68× |
| Hawaii | 19,191 | 1.14× |
| New Hampshire | 17,925 | 1.16× |
| Mississippi | 16,134 | 0.5× |
| Nebraska | 15,403 | 0.78× |
| Rhode Island | 12,717 | 1.02× |
| West Virginia | 10,655 | 0.58× |
| Alaska | 8,418 | 1× |
| Montana | 7,724 | 0.71× |
| North Dakota | 7,424 | 0.92× |
| Delaware | 7,276 | 0.67× |
| South Dakota | 7,243 | 0.8× |
| Washington, District of Columbia | 7,081 | 0.6× |
| Maine | 6,354 | 0.45× |
| Wyoming | 4,669 | 0.8× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.56 |
| DIY Mentality | THRILL | 1.57 |
| Community Orientation | OPEN | 1.44 |
| Need for Security | CONSERVATISM | 1.42 |
| Risk Appetite | THRILL | 1.24 |
| Career Orientation | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Germany | 14.6% |
| Japan | 3.5% |
See Fire protection audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fire protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.