Fire protection Audience in Germany
Fire protection has an estimated audience of 1,585,569 people in Germany. 32.8% are female, 67.2% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fire station, Ambulance, Emergency medical services, SV Werder Bremen, Emergency medicine.
The average Fire protection fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fire station, Ambulance, Emergency medical services, with strongest over-indexing on Fire station (11.93× the country average). Demographically, the Fire protection audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Fire protection fans
| Metric | Value |
|---|---|
| Female | 32.8% |
| Male | 67.2% |
| Average age | 38.8 |
| Estimated audience size | 1,585,569 |
Audience persona
The typical Fire protection fan in Germany is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Fire station.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 438,483 | 1.26× |
| Bayern | 288,554 | 1.13× |
| Baden-Württemberg | 253,233 | 1.17× |
| Niedersachsen | 154,018 | 1× |
| Hessen | 141,264 | 1.17× |
| Rheinland-Pfalz | 92,795 | 1.17× |
| Berlin | 72,975 | 1.03× |
| Sachsen | 69,068 | 0.89× |
| Schleswig-Holstein | 62,492 | 1.1× |
| Brandenburg | 43,844 | 0.89× |
| Sachsen-Anhalt | 37,821 | 0.92× |
| Hamburg | 35,641 | 0.99× |
| Thüringen | 34,674 | 0.86× |
| Mecklenburg-Vorpommern | 21,177 | 0.7× |
| Saarland | 16,136 | 0.83× |
| Bremen | 12,035 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fire station | 11.93× | Home & Garden |
| Ambulance | 20.33× | Health |
| Emergency medical services | 10.11× | Health |
| SV Werder Bremen | 2.97× | Sports |
| Emergency medicine | 16.12× | Health |
| Emergency management | 8.64× | Business & Career |
| Fire | 5.09× | Home & Garden |
| Feuerwehr-Magazin | 21.54× | Politics & Society |
| Emergency medical technician | 17.28× | Health |
| VfB Stuttgart | 2.83× | Sports |
| Emergency service | 7.52× | Health |
| Bundesliga | 1.89× | Sports |
| 2. Bundesliga | 2.46× | Sports |
| Dynamo Dresden | 3.03× | Sports |
| Eintracht Frankfurt | 2.35× | Sports |
| Firefighting | 5.31× | Home & Garden |
| Fire department | 3.94× | Home & Garden |
| RB Leipzig | 3.02× | Sports |
| Tractor | 4.19× | Cars & Mobility |
| Workplace Safety and Health Act | 18.1× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.59 |
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.6 |
| Pet Ownership | JOY | 1.38 |
| Sports Activity | POWER | 1.32 |
| Need for Security | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Germany | 14.6% |
| Japan | 3.5% |
See Fire protection audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fire protection have in Germany?
Fire protection has an estimated audience of 1,585,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fire protection fans?
32.8% of Fire protection fans are female, 67.2% are male, with an average age of 38.8 years.
Which brands do Fire protection fans like most?
Fire protection fans show strongest brand affinity for Fire station (11.93×), Ambulance (20.33×), and Emergency medical services (10.11×) over the country average.
Where do Fire protection fans live in Germany?
Fire protection fans in Germany are most concentrated in Nordrhein-Westfalen (reach 438,483), Bayern (reach 288,554), and Baden-Württemberg (reach 253,233). These three regions account for the largest share of the active audience.
What other brands do Fire protection fans also like?
Beyond Fire protection itself, the audience over-indexes on Ambulance (20.33×), Emergency medical services (10.11×), SV Werder Bremen (2.97×), and Emergency medicine (16.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fire protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.