Rascasse Audience Intelligence

Fire protection Audience in Germany

A data profile of the people who buy, follow and care about Fire protection in Germany — modelled from more than twelve digital signal sources. Fire protection has an estimated audience of 1,585,569 people in Germany.

#2319among Topic in Germany#313in Home & Garden

The average Fire protection fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fire station, Ambulance, Emergency medical services, with strongest over-indexing on Fire station (11.93× the country average).

Demographically, the Fire protection audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fire protection fan in Germany is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Fire station.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fire protection profile in Germany.

Audience size
1.6M
in Germany
Gender
32.8%♀
67.2% male
Age
38.8
average years
Country rank
#4238
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fire protection fans

32.8% are female, 67.2% are male, average age 38.8.

Fig. 02

Gender split

32.8%
Female
67.2%
Male
Demographic split for Fire protection audience in Germany
MetricValue
Female32.8%
Male67.2%
Average age38.8
Estimated audience size1,585,569
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Fire protection audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3922%
40-4922%
50+17%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Fire protection audience comes from Germany.

Worldwide audience distribution share by country for Fire protection
CountryShare
United States36.1%
Germany14.6%
Japan3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fire protection audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fire protection fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.23×
02Hessen~100K1.18×
03Rheinland-Pfalz~90K1.15×
04Baden-Württemberg~200K1.13×
05Bayern~300K1.12×
06Schleswig-Holstein~60K1.09×
07Niedersachsen~200K0.99×
08Berlin~70K0.98×
09Hamburg~30K0.97×
10Sachsen-Anhalt~40K0.96×
11Bremen~10K0.95×
12Saarland~20K0.92×
13Sachsen~70K0.90×
14Brandenburg~40K0.90×
15Thüringen~40K0.90×
16Mecklenburg-Vorpommern~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Fire protection, Germany
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fire protection audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fire protection audience
#·InterestCategoryAffinity×
01Feuerwehr-MagazinPolitics & Society21.54×
02AmbulanceHealth20.33×
03Workplace Safety and Health ActPolitics & Society18.10×
04Emergency medical technicianHealth17.28×
05Emergency medicineHealth16.12×
06Fire stationHome & Garden11.93×
07Emergency medical servicesHealth10.11×
08Emergency managementBusiness & Career8.64×
09Emergency serviceHealth7.52×
10FirefightingHome & Garden5.31×
11FireHome & Garden5.09×
12TractorCars & Mobility4.19×
13Fire departmentHome & Garden3.94×
14Dynamo DresdenSports3.03×
15SV Werder BremenSports2.97×
16Borussia MönchengladbachSports2.95×
17VfB StuttgartSports2.83×
182. BundesligaSports2.46×
19Eintracht FrankfurtSports2.35×
20BundesligaSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fire protection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fire protection audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.32×
DIY MentalityTHRILL1.08×
Family OrientationCONSERVATISM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fire protection audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.50×
IndividualismJOY0.62×
SpiritualityBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fire protection have in Germany?

Fire protection has an estimated audience of 1,585,569 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fire protection fans?

32.8% of Fire protection fans are female, 67.2% are male, with an average age of 38.8 years.

03

Which brands do Fire protection fans like most?

Fire protection fans show strongest brand affinity for Fire station (11.93×), Ambulance (20.33×), and Emergency medical services (10.11×) over the country average.

04

Where do Fire protection fans live in Germany?

Fire protection fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fire protection fans also like?

Beyond Fire protection itself, the audience over-indexes on Ambulance (20.33×), Emergency medical services (10.11×), SV Werder Bremen (2.97×), and Emergency medicine (16.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Fire protection audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fire protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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