Rascasse Audience Intelligence

Fire station Audience in Germany

A data profile of the people who buy, follow and care about Fire station in Germany — modelled from more than twelve digital signal sources. Fire station has an estimated audience of 2,177,055 people in Germany.

#85among Touchpoint in Germany#241in Home & Garden

The average Fire station fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include IHF World Men's Handball Championship, European Men's Handball Championship, Fire protection, with strongest over-indexing on IHF World Men's Handball Championship (4.64× the country average).

Demographically, the Fire station audience skews more male with an average age of 38.2, and over-indexes on personality traits such as DIY Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fire station fan in Germany is more male, around 38.2 years old, with strong DIY Mentality tendencies and a notable affinity for IHF World Men's Handball Championship.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fire station profile in Germany.

Audience size
2.2M
in Germany
Gender
40.4%♀
59.6% male
Age
38.2
average years
Country rank
#3059
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fire station fans

40.4% are female, 59.6% are male, average age 38.2.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Fire station audience in Germany
MetricValue
Female40.4%
Male59.6%
Average age38.2
Estimated audience size2,177,055
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Fire station audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Fire station audience comes from Germany.

Worldwide audience distribution share by country for Fire station
CountryShare
United States38.9%
Germany16.8%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fire station audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fire station fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~70K3.92×
02Hessen~200K1.27×
03Hamburg~60K1.20×
04Berlin~100K1.09×
05Schleswig-Holstein~80K1.04×
06Bayern~300K0.97×
07Baden-Württemberg~300K0.91×
08Niedersachsen~200K0.89×
09Rheinland-Pfalz~100K0.87×
10Mecklenburg-Vorpommern~40K0.84×
11Saarland~20K0.84×
12Brandenburg~50K0.80×
13Sachsen-Anhalt~50K0.80×
14Thüringen~40K0.80×
15Sachsen~80K0.76×
16Nordrhein-Westfalen~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Fire station, Germany
0.75×1.00×3.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fire station audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fire station audience
#·InterestCategoryAffinity×
01Rhein-Neckar LöwenSports5.96×
02SG Flensburg-HandewittSports4.97×
03IHF World Men's Handball ChampionshipSports4.64×
04European Men's Handball ChampionshipSports4.59×
05Fire protectionHome & Garden4.10×
06THW KielSports3.83×
07Handball-BundesligaSports3.81×
08Die Sendung mit der MausMovies & TV3.75×
09Emergency managementBusiness & Career3.74×
10RobloxGames2.89×
11Checker TobiMovies & TV2.31×
12Suspension (vehicle)Cars & Mobility2.14×
13toom BaumarktShopping1.92×
14Bauer sucht FrauMovies & TV1.91×
15TractorCars & Mobility1.80×
16Agricultural engineeringBusiness & Career1.78×
17Sport BildSports1.60×
18DrillHome & Garden1.56×
19Home-improvement centerHome & Garden1.54×
20Pre-kindergartenKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fire station audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fire station audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.20×
TraditionCONSERVATISM1.11×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fire station audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.68×
Urban LifestyleOPEN0.74×
Early Adopter MentalityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fire station have in Germany?

Fire station has an estimated audience of 2,177,055 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fire station fans?

40.4% of Fire station fans are female, 59.6% are male, with an average age of 38.2 years.

03

Which brands do Fire station fans like most?

Fire station fans show strongest brand affinity for IHF World Men's Handball Championship (4.64×), European Men's Handball Championship (4.59×), and Fire protection (4.1×) over the country average.

04

Where do Fire station fans live in Germany?

Fire station fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Fire station fans also like?

Beyond Fire station itself, the audience over-indexes on European Men's Handball Championship (4.59×), Fire protection (4.1×), Rhein-Neckar Löwen (5.96×), and Handball-Bundesliga (3.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Fire station audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fire station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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