Fire station Audience in Germany
Fire station has an estimated audience of 2,177,055 people in Germany. 40.4% are female, 59.6% are male, average age 38.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: IHF World Men's Handball Championship, Fire protection, Rhein-Neckar Löwen, Handball-Bundesliga, European Men's Handball Championship.
The average Fire station fan in Germany is 38.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include IHF World Men's Handball Championship, Fire protection, Rhein-Neckar Löwen, with strongest over-indexing on IHF World Men's Handball Championship (4.64× the country average). Demographically, the Fire station audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Fire station fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 38.2 |
| Estimated audience size | 2,177,055 |
Audience persona
The typical Fire station fan in Germany is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 331,943 | 0.95× |
| Nordrhein-Westfalen | 327,402 | 0.69× |
| Baden-Württemberg | 242,224 | 0.82× |
| Hessen | 163,430 | 0.99× |
| Niedersachsen | 153,264 | 0.72× |
| Berlin | 131,038 | 1.35× |
| Bremen | 90,878 | 4.88× |
| Rheinland-Pfalz | 87,934 | 0.81× |
| Schleswig-Holstein | 67,723 | 0.87× |
| Sachsen-Anhalt | 63,021 | 1.12× |
| Sachsen | 56,967 | 0.53× |
| Hamburg | 42,499 | 0.86× |
| Brandenburg | 35,008 | 0.52× |
| Thüringen | 24,734 | 0.45× |
| Mecklenburg-Vorpommern | 14,646 | 0.35× |
| Saarland | 10,768 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 4.64× | Sports |
| Fire protection | 4.1× | Home & Garden |
| Rhein-Neckar Löwen | 5.96× | Sports |
| Handball-Bundesliga | 3.81× | Sports |
| European Men's Handball Championship | 4.59× | Sports |
| Emergency management | 3.74× | Business & Career |
| Sport Bild | 1.6× | Sports |
| toom Baumarkt | 1.92× | Shopping |
| Roblox | 2.89× | Games |
| THW Kiel | 3.83× | Sports |
| SG Flensburg-Handewitt | 4.97× | Sports |
| Bauer sucht Frau | 1.91× | Movies & TV |
| Checker Tobi | 2.31× | Movies & TV |
| Tractor | 1.8× | Cars & Mobility |
| Home-improvement center | 1.54× | Home & Garden |
| Die Sendung mit der Maus | 3.75× | Movies & TV |
| Pre-kindergarten | 1.51× | Kids & Family |
| Drill | 1.56× | Home & Garden |
| Agricultural engineering | 1.78× | Business & Career |
| Suspension (vehicle) | 2.14× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.88 |
| Pet Ownership | JOY | 1.41 |
| DIY Mentality | THRILL | 1.13 |
| Family Orientation | CONSERVATISM | 1.02 |
| Sports Activity | POWER | 1.01 |
| Convenience Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.9% |
| Germany | 16.8% |
| United Kingdom | 7.4% |
See Fire station audiences in other countries
More Home & Garden audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Fire station have in Germany?
Fire station has an estimated audience of 2,177,055 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Fire station fans?
40.4% of Fire station fans are female, 59.6% are male, with an average age of 38.2 years.
Which brands do Fire station fans like most?
Fire station fans show strongest brand affinity for IHF World Men's Handball Championship (4.64×), Fire protection (4.1×), and Rhein-Neckar Löwen (5.96×) over the country average.
Where do Fire station fans live in Germany?
Fire station fans in Germany are most concentrated in Bayern (reach 331,943), Nordrhein-Westfalen (reach 327,402), and Baden-Württemberg (reach 242,224). These three regions account for the largest share of the active audience.
What other brands do Fire station fans also like?
Beyond Fire station itself, the audience over-indexes on Fire protection (4.1×), Rhein-Neckar Löwen (5.96×), Handball-Bundesliga (3.81×), and European Men's Handball Championship (4.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fire station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.