Rascasse Audience Intelligence

Fire station Audience in United States

A data profile of the people who buy, follow and care about Fire station in United States — modelled from more than twelve digital signal sources. Fire station has an estimated audience of 5,044,361 people in United States.

#144among Touchpoint in United States#451in Home & Garden

The average Fire station fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ricardo Arjona, Zoom!, Fire protection, with strongest over-indexing on Ricardo Arjona (30.46× the country average).

Demographically, the Fire station audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fire station fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Ricardo Arjona.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fire station profile in United States.

Audience size
5M
in United States
Gender
42.4%♀
57.6% male
Age
40.8
average years
Country rank
#6661
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fire station fans

42.4% are female, 57.6% are male, average age 40.8.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Fire station audience in United States
MetricValue
Female42.4%
Male57.6%
Average age40.8
Estimated audience size5,044,361
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Fire station audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

38.9%

of the worldwide Fire station audience comes from United States.

Worldwide audience distribution share by country for Fire station
CountryShare
United States38.9%
Germany16.8%
United Kingdom7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fire station audience in United States is strongest.

Fig. 05

Top regions by affinity

Fire station fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~90K2.05×
02Michigan~200K1.72×
03Wisconsin~100K1.64×
04Vermont~10K1.56×
05Virginia~200K1.52×
06Ohio~200K1.46×
07Montana~20K1.33×
08Wyoming~10K1.28×
09Texas~500K1.23×
10Oklahoma~70K1.19×
11California~600K1.17×
12Colorado~90K1.17×
13Pennsylvania~200K1.16×
14Kansas~50K1.16×
15Maine~20K1.16×
16Utah~50K1.15×
17North Carolina~200K1.11×
18Florida~400K1.09×
19Alaska~10K1.01×
20Georgia~200K1.00×
21Arizona~100K1.00×
22South Carolina~70K0.98×
23Hawaii~20K0.98×
24Rhode Island~20K0.97×
25Oregon~60K0.96×
26New Mexico~20K0.96×
27New Jersey~100K0.93×
28Washington~90K0.91×
29Alabama~60K0.91×
30Washington, District of Columbia~10K0.91×
31Maryland~80K0.90×
32Idaho~20K0.89×
33Missouri~70K0.88×
34Kentucky~50K0.86×
35West Virginia~20K0.84×
36Delaware~10K0.83×
37Illinois~100K0.81×
38Arkansas~30K0.79×
39South Dakota~9K0.78×
40Tennessee~80K0.76×
41Indiana~70K0.76×
42Louisiana~50K0.75×
43Iowa~30K0.75×
44Nebraska~20K0.73×
45Nevada~40K0.72×
46New York~200K0.70×
47New Hampshire~10K0.68×
48Connecticut~30K0.67×
49Massachusetts~60K0.65×
50Minnesota~50K0.64×
Fig. 06

Affinity by region

Affinity by region — Fire station, United States
0.64×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fire station audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fire station audience
#·InterestCategoryAffinity×
01Ricardo ArjonaMusic & Radio30.46×
02Fire extinguisherHome & Garden16.00×
03Fire protectionHome & Garden11.13×
04Fire safetyHome & Garden8.05×
05Zoom!Business & Career7.01×
06Firehouse SubsFood & Beverages6.17×
07Search and rescuePolitics & Society5.30×
08Emergency managementBusiness & Career4.41×
09Dallas (1978 TV series)Movies & TV4.36×
10FireHome & Garden2.92×
11TractorCars & Mobility2.15×
12Little CaesarsFood & Beverages1.88×
13Hand toolHome & Garden1.78×
14WheelCars & Mobility1.62×
15Motor vehicleCars & Mobility1.59×
16Taco BellFood & Beverages1.58×
17Wendy'sFood & Beverages1.58×
18SubwayFood & Beverages1.58×
19Texas RoadhouseFood & Beverages1.57×
20Chick-fil-AFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fire station audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fire station audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Pet OwnershipJOY1.21×
Convenience OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fire station audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.89×
MindfulnessBALANCE0.92×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fire station have in United States?

Fire station has an estimated audience of 5,044,361 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fire station fans?

42.4% of Fire station fans are female, 57.6% are male, with an average age of 40.8 years.

03

Which brands do Fire station fans like most?

Fire station fans show strongest brand affinity for Ricardo Arjona (30.46×), Zoom! (7.01×), and Fire protection (11.13×) over the country average.

04

Where do Fire station fans live in United States?

Fire station fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fire station fans also like?

Beyond Fire station itself, the audience over-indexes on Zoom! (7.01×), Fire protection (11.13×), Search and rescue (5.3×), and Firehouse Subs (6.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fire station audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →