Fire station Audience in United States

Fire station logo

Fire station has an estimated audience of 5,044,361 people in United States. 42.4% are female, 57.6% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Ricardo Arjona, Zoom!, Fire protection, Search and rescue, Firehouse Subs.

The average Fire station fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ricardo Arjona, Zoom!, Fire protection, with strongest over-indexing on Ricardo Arjona (30.46× the country average). Demographically, the Fire station audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Touchpoint

Demographics of Fire station fans

Demographic split for Fire station audience in United States
MetricValue
Female42.4%
Male57.6%
Average age40.8
Estimated audience size5,044,361

Audience persona

The typical Fire station fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Ricardo Arjona.

Top regions in United States

Top regions ranked by reach for Fire station in United States
RegionReachAffinity
California705,5111.27×
Texas597,7821.38×
Florida384,4771.13×
Ohio259,7471.67×
Michigan238,6811.81×
New York198,1760.7×
Pennsylvania195,7831.15×
Virginia193,9311.58×
North Carolina184,7281.22×
Georgia163,6261.05×
Illinois138,8860.83×
Wisconsin130,2381.72×
New Jersey116,8450.91×
Washington96,8540.96×
Arizona93,3240.91×
Colorado87,3041.1×
Maryland82,2260.95×
Tennessee81,2030.8×
Missouri78,2550.96×
South Carolina75,8881×
Indiana70,4200.76×
Mississippi70,1731.69×
Oklahoma69,3871.24×
Massachusetts68,1000.69×
Kentucky64,9961.03×
Alabama61,2940.87×
Oregon59,0981.02×
Utah49,2041.09×
Louisiana47,6110.73×
Minnesota47,0260.65×
Kansas46,2511.16×
Nevada35,6740.73×
Arkansas35,5730.86×
Connecticut31,0630.61×
Iowa25,0630.6×
New Mexico24,2880.96×
Idaho23,5540.93×
West Virginia19,0120.81×
Hawaii18,8120.87×
Nebraska16,4300.65×
Maine16,2030.9×
Rhode Island15,4340.96×
Montana15,2531.09×
Delaware12,6810.91×
Washington, District of Columbia12,3930.82×
Vermont11,4441.29×
New Hampshire11,0240.55×
Wyoming10,9871.47×
Alaska9,9910.93×
South Dakota9,1760.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fire station audience
BrandAffinityCategory
Ricardo Arjona30.46×Music & Radio
Zoom!7.01×Business & Career
Fire protection11.13×Home & Garden
Search and rescue5.3×Politics & Society
Firehouse Subs6.17×Food & Beverages
Fire2.92×Home & Garden
Emergency management4.41×Business & Career
Motor vehicle1.59×Cars & Mobility
Chick-fil-A1.56×Food & Beverages
Texas Roadhouse1.57×Food & Beverages
Fire extinguisher16×Home & Garden
Taco Bell1.58×Food & Beverages
Fire safety8.05×Home & Garden
Subway1.58×Food & Beverages
Little Caesars1.88×Food & Beverages
Hand tool1.78×Home & Garden
Dallas (1978 TV series)4.36×Movies & TV
Wheel1.62×Cars & Mobility
Tractor2.15×Cars & Mobility
Fishing reel2.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fire station audience
TraitClusterScore
PatriotismCONSERVATISM3.53
DIY MentalityTHRILL1.32
Community OrientationOPEN1.28
Family OrientationCONSERVATISM1.25
Need for SecurityCONSERVATISM1.24
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Fire station
CountryShare
United States38.9%
Germany16.8%
United Kingdom7.4%

See Fire station audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fire station have in United States?

Fire station has an estimated audience of 5,044,361 people in United States, concentrated in California and Texas.

What is the gender split and age of Fire station fans?

42.4% of Fire station fans are female, 57.6% are male, with an average age of 40.8 years.

Which brands do Fire station fans like most?

Fire station fans show strongest brand affinity for Ricardo Arjona (30.46×), Zoom! (7.01×), and Fire protection (11.13×) over the country average.

Where do Fire station fans live in United States?

Fire station fans in United States are most concentrated in California (reach 705,511), Texas (reach 597,782), and Florida (reach 384,477). These three regions account for the largest share of the active audience.

What other brands do Fire station fans also like?

Beyond Fire station itself, the audience over-indexes on Zoom! (7.01×), Fire protection (11.13×), Search and rescue (5.3×), and Firehouse Subs (6.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire station. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.