Rascasse Audience Intelligence

Emergency management Audience in United States

A data profile of the people who buy, follow and care about Emergency management in United States — modelled from more than twelve digital signal sources. Emergency management has an estimated audience of 12,755,667 people in United States.

#106among Field of study in United States#1858among Topic in United States#282in Business & Career

The average Emergency management fan in United States is 45.5 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Public security, Planet Fitness, Nonprofit organization, with strongest over-indexing on Public security (4.89× the country average).

Demographically, the Emergency management audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emergency management fan in United States is balanced, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Public security.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emergency management profile in United States.

Audience size
12.8M
in United States
Gender
49.0%♀
51.0% male
Age
45.5
average years
Country rank
#2795
Topic in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emergency management fans

49.0% are female, 51.0% are male, average age 45.5.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Emergency management audience in United States
MetricValue
Female49.0%
Male51.0%
Average age45.5
Estimated audience size12,755,667
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Emergency management audience in United States
Age bracketShare%
16-1910%
20-2913%
30-3917%
40-4923%
50+38%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Emergency management audience comes from United States.

Worldwide audience distribution share by country for Emergency management
CountryShare
United States41.4%
Japan12.6%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emergency management audience in United States is strongest.

Fig. 05

Top regions by affinity

Emergency management fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1.5M1.57×
02Mississippi~200K1.52×
03South Carolina~300K1.51×
04Oklahoma~200K1.46×
05Hawaii~80K1.39×
06North Dakota~40K1.34×
07North Carolina~500K1.29×
08Nevada~200K1.27×
09Iowa~100K1.26×
10Kansas~100K1.23×
11Kentucky~200K1.22×
12Nebraska~80K1.21×
13Texas~1.5M1.15×
14Oregon~200K1.13×
15Arkansas~100K1.13×
16South Dakota~30K1.13×
17Washington, District of Columbia~40K1.12×
18Georgia~400K1.05×
19New Mexico~70K1.05×
20West Virginia~60K1.05×
21Vermont~20K1.04×
22Alaska~30K1.03×
23Alabama~200K1.02×
24Virginia~300K1.00×
25Maryland~200K0.98×
26Washington~200K0.96×
27Tennessee~200K0.93×
28Missouri~200K0.92×
29Louisiana~200K0.92×
30Massachusetts~200K0.91×
31New Hampshire~50K0.90×
32Montana~30K0.90×
33Rhode Island~40K0.89×
34Maine~40K0.88×
35Delaware~30K0.87×
36Idaho~50K0.86×
37Connecticut~100K0.83×
38Wisconsin~200K0.82×
39Pennsylvania~300K0.81×
40Indiana~200K0.81×
41Colorado~200K0.78×
42Utah~90K0.78×
43Arizona~200K0.77×
44New York~500K0.76×
45New Jersey~200K0.76×
46Minnesota~100K0.76×
47Illinois~300K0.74×
48Ohio~300K0.70×
49Michigan~200K0.68×
50California~800K0.60×
Fig. 06

Affinity by region

Affinity by region — Emergency management, United States
0.60×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emergency management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emergency management audience
#·InterestCategoryAffinity×
01Public securityPolitics & Society4.89×
02CardiologyHealth4.47×
03SurvivalismPolitics & Society3.27×
04Non-governmental organizationPolitics & Society2.42×
05Fly fishingSports2.26×
06AccuWeatherHome & Garden2.14×
07MeteorologyHome & Garden2.04×
08Talk radioMusic & Radio2.00×
09Charitable organizationPolitics & Society1.98×
10GeneticsKids & Family1.93×
11PhilanthropyArts & Culture1.93×
12Hardware storeHome & Garden1.86×
13Fox News ChannelMovies & TV1.79×
14Planet FitnessSports1.71×
15Nonprofit organizationPolitics & Society1.69×
16United Parcel ServiceBusiness & Career1.69×
17Subscription business modelShopping1.61×
18MSNNews1.60×
19Chick-fil-AFood & Beverages1.53×
20Hobby LobbyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emergency management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emergency management audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.33×
Community OrientationOPEN1.70×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emergency management audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.75×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emergency management have in United States?

Emergency management has an estimated audience of 12,755,667 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Emergency management fans?

49.0% of Emergency management fans are female, 51.0% are male, with an average age of 45.5 years.

03

Which brands do Emergency management fans like most?

Emergency management fans show strongest brand affinity for Public security (4.89×), Planet Fitness (1.71×), and Nonprofit organization (1.69×) over the country average.

04

Where do Emergency management fans live in United States?

Emergency management fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~1.5M), and California (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Emergency management fans also like?

Beyond Emergency management itself, the audience over-indexes on Planet Fitness (1.71×), Nonprofit organization (1.69×), MSN (1.6×), and Genetics (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Emergency management audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emergency management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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