Survivalism Audience in United States

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Survivalism has an estimated audience of 10,585,143 people in United States. 35.4% are female, 64.6% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Survival kit, Fox News Channel, Fox hunting, Tractor Supply Company, Trophy hunting.

The average Survivalism fan in United States is 44.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Survival kit, Fox News Channel, Fox hunting, with strongest over-indexing on Survival kit (8.67× the country average). Demographically, the Survivalism audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Survivalism fans

Demographic split for Survivalism audience in United States
MetricValue
Female35.4%
Male64.6%
Average age44.9
Estimated audience size10,585,143

Audience persona

The typical Survivalism fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Survival kit.

Top regions in United States

Top regions ranked by reach for Survivalism in United States
RegionReachAffinity
California1,135,1910.98×
Texas902,4150.99×
Florida620,1320.87×
New York561,4700.95×
Pennsylvania351,5920.99×
North Carolina340,6671.07×
Georgia324,8771×
Ohio322,5510.99×
Illinois310,7360.88×
Arizona280,7341.3×
Virginia268,6291.04×
Washington262,5831.24×
Michigan258,1760.93×
Tennessee228,0921.07×
New Jersey207,6740.77×
Indiana198,2221.03×
Massachusetts193,9420.93×
Missouri190,1041.11×
Colorado182,2221.09×
Alabama166,1091.12×
South Carolina155,9160.98×
Minnesota154,1671.02×
Oregon153,4031.26×
Maryland153,2120.84×
Wisconsin147,2090.92×
Kentucky147,0091.11×
Oklahoma135,0031.15×
Louisiana117,3620.86×
Utah104,1761.1×
Arkansas100,1071.15×
Kansas91,5291.1×
Connecticut91,3180.86×
Nevada90,7800.89×
Iowa82,1900.94×
Mississippi74,0920.85×
Idaho57,4481.08×
New Mexico50,9790.96×
Nebraska50,3780.95×
West Virginia50,2581.02×
Maine43,1791.14×
Hawaii42,3960.93×
New Hampshire39,7230.95×
Montana35,1751.2×
Washington, District of Columbia28,6450.9×
Rhode Island27,5470.82×
Delaware24,4140.84×
Alaska24,3991.08×
Vermont21,5061.16×
South Dakota21,1200.86×
North Dakota19,2970.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Survivalism audience
BrandAffinityCategory
Survival kit8.67×Health
Fox News Channel1.87×Movies & TV
Fox hunting4×Sports
Tractor Supply Company3.48×Shopping
Trophy hunting3.08×Sports
Friends1.66×Movies & TV
Heavy metal music1.81×Music & Radio
Pinterest1.62×Internet & Social Media
Bug-out bag10.28×Home & Garden
Peacemaker1.7×Movies & TV
Neil Armstrong9.29×Politics & Society
Country music1.61×Music & Radio
Friendship1.58×Kids & Family
Sibling2.14×Kids & Family
Google Maps1.73×Internet & Social Media
Rhythm and blues music1.5×Music & Radio
Deer2.76×Pets & Animals
Adventure1.58×Travel & Leisure
Homesteading4.47×Home & Garden
Shooting sport2.67×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Survivalism audience
TraitClusterScore
PatriotismCONSERVATISM3.74
IndividualismJOY1.59
Need for SecurityCONSERVATISM1.25
TraditionCONSERVATISM1.2
Risk AppetiteTHRILL1.18
SpiritualityBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Survivalism
CountryShare
United States53.7%
Canada4.1%
United Kingdom3.6%

See Survivalism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Survivalism have in United States?

Survivalism has an estimated audience of 10,585,143 people in United States, concentrated in California and Texas.

What is the gender split and age of Survivalism fans?

35.4% of Survivalism fans are female, 64.6% are male, with an average age of 44.9 years.

Which brands do Survivalism fans like most?

Survivalism fans show strongest brand affinity for Survival kit (8.67×), Fox News Channel (1.87×), and Fox hunting (4×) over the country average.

Where do Survivalism fans live in United States?

Survivalism fans in United States are most concentrated in California (reach 1,135,191), Texas (reach 902,415), and Florida (reach 620,132). These three regions account for the largest share of the active audience.

What other brands do Survivalism fans also like?

Beyond Survivalism itself, the audience over-indexes on Fox News Channel (1.87×), Fox hunting (4×), Tractor Supply Company (3.48×), and Trophy hunting (3.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Survivalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.