Rascasse Audience Intelligence

Survivalism Audience in United States

A data profile of the people who buy, follow and care about Survivalism in United States — modelled from more than twelve digital signal sources. Survivalism has an estimated audience of 10,585,143 people in United States.

#2186among Topic in United States#202in Politics & Society

The average Survivalism fan in United States is 44.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Survival kit, Donald Trump, Fox hunting, with strongest over-indexing on Survival kit (8.67× the country average).

Demographically, the Survivalism audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Survivalism fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Survival kit.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Survivalism profile in United States.

Audience size
10.6M
in United States
Gender
35.4%♀
64.6% male
Age
44.9
average years
Country rank
#3387
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Survivalism fans

35.4% are female, 64.6% are male, average age 44.9.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Survivalism audience in United States
MetricValue
Female35.4%
Male64.6%
Average age44.9
Estimated audience size10,585,143
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Survivalism audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4923%
50+35%
Fig. 04

Worldwide distribution

53.7%

of the worldwide Survivalism audience comes from United States.

Worldwide audience distribution share by country for Survivalism
CountryShare
United States53.7%
Canada4.1%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Survivalism audience in United States is strongest.

Fig. 05

Top regions by affinity

Survivalism fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K1.23×
02Washington~200K1.15×
03Oregon~100K1.15×
04Oklahoma~100K1.11×
05Montana~30K1.11×
06Alabama~200K1.09×
07Arkansas~90K1.08×
08Vermont~20K1.08×
09Missouri~200K1.07×
10Kentucky~100K1.07×
11Utah~100K1.07×
12West Virginia~50K1.07×
13Maine~40K1.07×
14Colorado~200K1.05×
15Tennessee~200K1.04×
16Kansas~90K1.04×
17Idaho~60K1.04×
18Alaska~20K1.04×
19North Carolina~300K1.03×
20Indiana~200K1.01×
21North Dakota~20K1.01×
22Minnesota~200K1.00×
23New Mexico~50K1.00×
24New Hampshire~40K1.00×
25Virginia~300K0.99×
26Ohio~300K0.97×
27Iowa~80K0.97×
28Hawaii~40K0.97×
29South Dakota~20K0.97×
30Pennsylvania~300K0.96×
31Georgia~300K0.96×
32South Carolina~200K0.96×
33Rhode Island~30K0.96×
34Wisconsin~200K0.95×
35Connecticut~100K0.95×
36Delaware~30K0.95×
37Mississippi~80K0.94×
38Washington, District of Columbia~30K0.94×
39Texas~800K0.93×
40Massachusetts~200K0.93×
41Louisiana~100K0.93×
42Michigan~300K0.92×
43Nebraska~50K0.92×
44California~1M0.91×
45Nevada~90K0.90×
46New York~500K0.89×
47Maryland~200K0.89×
48Illinois~300K0.87×
49Florida~600K0.84×
50New Jersey~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Survivalism, United States
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Survivalism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Survivalism audience
#·InterestCategoryAffinity×
01Bug-out bagHome & Garden10.28×
02Neil ArmstrongPolitics & Society9.29×
03Survival kitHealth8.67×
04HomesteadingHome & Garden4.47×
05Fox huntingSports4.00×
06Tractor Supply CompanyShopping3.48×
07Trophy huntingSports3.08×
08DeerPets & Animals2.76×
09Shooting sportSports2.67×
10SiblingKids & Family2.14×
11Sam's ClubShopping1.83×
12Heavy metal musicMusic & Radio1.81×
13Donald TrumpPolitics & Society1.74×
14Google MapsInternet & Social Media1.73×
15PeacemakerMovies & TV1.70×
16PinterestInternet & Social Media1.62×
17Country musicMusic & Radio1.61×
18FriendshipKids & Family1.58×
19AdventureTravel & Leisure1.58×
20Rhythm and blues musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Survivalism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Survivalism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
DIY MentalityTHRILL1.54×
Risk AppetiteTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Survivalism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
Quality AwarenessPREMIUM0.89×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Survivalism have in United States?

Survivalism has an estimated audience of 10,585,143 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Survivalism fans?

35.4% of Survivalism fans are female, 64.6% are male, with an average age of 44.9 years.

03

Which brands do Survivalism fans like most?

Survivalism fans show strongest brand affinity for Survival kit (8.67×), Donald Trump (1.74×), and Fox hunting (4×) over the country average.

04

Where do Survivalism fans live in United States?

Survivalism fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Survivalism fans also like?

Beyond Survivalism itself, the audience over-indexes on Donald Trump (1.74×), Fox hunting (4×), Tractor Supply Company (3.48×), and Trophy hunting (3.08×) compared to the United States average.

Appendix

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See Survivalism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Survivalism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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