Rascasse Audience Intelligence

Survival kit Audience in United States

A data profile of the people who buy, follow and care about Survival kit in United States — modelled from more than twelve digital signal sources. Survival kit has an estimated audience of 6,585,512 people in United States.

#3160among Topic in United States#222in Health

The average Survival kit fan in United States is 46.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Survival kit profile in United States.

Audience size
6.6M
in United States
Gender
30.3%♀
69.7% male
Age
46.2
average years
Country rank
#5292
Topic in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Survival kit fans

30.3% are female, 69.7% are male, average age 46.2.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Survival kit audience in United States
MetricValue
Female30.3%
Male69.7%
Average age46.2
Estimated audience size6,585,512
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Survival kit audience in United States
Age bracketShare%
16-199%
20-2912%
30-3917%
40-4924%
50+39%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Survival kit audience comes from United States.

Worldwide audience distribution share by country for Survival kit
CountryShare
United States53.4%
Japan7.2%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Survival kit audience in United States is strongest.

Fig. 05

Top regions by affinity

Survival kit fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~40K1.61×
02West Virginia~50K1.47×
03Kentucky~100K1.30×
04Alabama~100K1.28×
05Maine~30K1.25×
06Montana~20K1.24×
07Missouri~100K1.20×
08Arkansas~70K1.20×
09Alaska~20K1.20×
10Mississippi~60K1.18×
11Idaho~40K1.15×
12Tennessee~100K1.12×
13Oklahoma~80K1.11×
14New Mexico~30K1.05×
15Indiana~100K1.04×
16South Carolina~100K1.04×
17Vermont~10K1.04×
18North Carolina~200K1.02×
19Iowa~60K1.02×
20Kansas~50K1.01×
21Nebraska~30K1.00×
22North Dakota~10K1.00×
23Georgia~200K0.99×
24South Dakota~20K0.99×
25Louisiana~80K0.98×
26Oregon~70K0.97×
27Ohio~200K0.96×
28Pennsylvania~200K0.95×
29Michigan~200K0.94×
30Hawaii~30K0.94×
31Wisconsin~90K0.93×
32Virginia~100K0.91×
33Arizona~100K0.90×
34Washington~100K0.90×
35Minnesota~80K0.89×
36Colorado~90K0.88×
37Utah~50K0.88×
38Rhode Island~20K0.86×
39Delaware~20K0.85×
40Connecticut~60K0.84×
41Illinois~200K0.83×
42Texas~500K0.82×
43Nevada~50K0.80×
44Washington, District of Columbia~20K0.78×
45Maryland~90K0.77×
46Massachusetts~100K0.75×
47New Jersey~100K0.73×
48New York~300K0.72×
49California~500K0.71×
50Florida~300K0.71×
Fig. 06

Affinity by region

Affinity by region — Survival kit, United States
0.71×1.00×1.61×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Survival kit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Survival kit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →