Survival kit Audience in Germany
Survival kit has an estimated audience of 621,994 people in Germany. 33.4% are female, 66.6% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Survivalism, New World (supermarket), Borussia Dortmund, Homesteading / Survivalism, Bug-out bag.
The average Survival kit fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Survivalism, New World (supermarket), Borussia Dortmund, with strongest over-indexing on Survivalism (20.53× the country average). Demographically, the Survival kit audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Survival kit fans
| Metric | Value |
|---|---|
| Female | 33.4% |
| Male | 66.6% |
| Average age | 40.9 |
| Estimated audience size | 621,994 |
Audience persona
The typical Survival kit fan in Germany is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Survivalism.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,318 | 1.05× |
| Bayern | 108,156 | 1.08× |
| Baden-Württemberg | 97,396 | 1.15× |
| Niedersachsen | 60,611 | 1× |
| Hessen | 48,585 | 1.03× |
| Rheinland-Pfalz | 34,333 | 1.1× |
| Sachsen | 34,156 | 1.12× |
| Berlin | 26,813 | 0.96× |
| Schleswig-Holstein | 21,164 | 0.95× |
| Brandenburg | 18,961 | 0.98× |
| Thüringen | 15,416 | 0.97× |
| Sachsen-Anhalt | 14,400 | 0.89× |
| Hamburg | 13,804 | 0.98× |
| Mecklenburg-Vorpommern | 12,263 | 1.03× |
| Saarland | 7,294 | 0.96× |
| Bremen | 3,922 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Survivalism | 20.53× | Politics & Society |
| New World (supermarket) | 24.86× | Shopping |
| Borussia Dortmund | 1.63× | Sports |
| Homesteading / Survivalism | 29.59× | |
| Bug-out bag | 26.16× | Home & Garden |
| Survival skills | 4.65× | Politics & Society |
| Dolly Parton | 7.57× | Music & Radio |
| Bushcraft | 13.96× | Home & Garden |
| FIFA World Cup | 1.68× | Sports |
| Mini survival kit | 33.62× | Home & Garden |
| OUTDOOR ADVENTURE | 4.09× | Games |
| UEFA Champions League | 1.6× | Sports |
| NATO | 3.7× | Politics & Society |
| Hog Hunting | 10.37× | Sports |
| SV Werder Bremen | 1.57× | Sports |
| Real Madrid C.F. | 1.64× | Sports |
| CHECK24 | 1.7× | Business & Career |
| ImmoScout24 | 1.53× | Home & Garden |
| 2. Bundesliga | 1.59× | Sports |
| Nicholas Hoult | 4.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 26.17 |
| DIY Mentality | THRILL | 1.74 |
| Sports Activity | POWER | 1.6 |
| Early Adopter Mentality | POWER | 1.58 |
| Sustainability | BALANCE | 1.56 |
| Risk Appetite | THRILL | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.5% |
| Japan | 7.2% |
| Germany | 5.0% |
See Survival kit audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Survival kit have in Germany?
Survival kit has an estimated audience of 621,994 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Survival kit fans?
33.4% of Survival kit fans are female, 66.6% are male, with an average age of 40.9 years.
Which brands do Survival kit fans like most?
Survival kit fans show strongest brand affinity for Survivalism (20.53×), New World (supermarket) (24.86×), and Borussia Dortmund (1.63×) over the country average.
Where do Survival kit fans live in Germany?
Survival kit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,318), Bayern (reach 108,156), and Baden-Württemberg (reach 97,396). These three regions account for the largest share of the active audience.
What other brands do Survival kit fans also like?
Beyond Survival kit itself, the audience over-indexes on New World (supermarket) (24.86×), Borussia Dortmund (1.63×), Homesteading / Survivalism (29.59×), and Bug-out bag (26.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Survival kit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.