Rascasse Audience Intelligence

Bushcraft Audience in Germany

A data profile of the people who buy, follow and care about Bushcraft in Germany — modelled from more than twelve digital signal sources. Bushcraft has an estimated audience of 338,417 people in Germany.

#5782among Topic in Germany#785in Home & Garden

The average Bushcraft fan in Germany is 38.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Survival skills, dB’s, Outdoor enthusiast, with strongest over-indexing on Survival skills (13.26× the country average).

Demographically, the Bushcraft audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bushcraft fan in Germany is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Survival skills.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bushcraft profile in Germany.

Audience size
338K
in Germany
Gender
30.8%♀
69.2% male
Age
38.2
average years
Country rank
#15914
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bushcraft fans

30.8% are female, 69.2% are male, average age 38.2.

Fig. 02

Gender split

30.8%
Female
69.2%
Male
Demographic split for Bushcraft audience in Germany
MetricValue
Female30.8%
Male69.2%
Average age38.2
Estimated audience size338,417
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Bushcraft audience in Germany
Age bracketShare%
16-1923%
20-2917%
30-3921%
40-4923%
50+16%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Bushcraft audience comes from Germany.

Worldwide audience distribution share by country for Bushcraft
CountryShare
United States23.7%
United Kingdom10.3%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bushcraft audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bushcraft fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.10×
02Hessen~30K1.08×
03Rheinland-Pfalz~20K1.08×
04Thüringen~9K1.06×
05Niedersachsen~30K1.05×
06Sachsen~20K1.03×
07Schleswig-Holstein~10K1.03×
08Brandenburg~10K1.03×
09Mecklenburg-Vorpommern~6K0.99×
10Saarland~4K0.99×
11Baden-Württemberg~40K0.97×
12Sachsen-Anhalt~8K0.97×
13Nordrhein-Westfalen~70K0.96×
14Berlin~10K0.96×
15Hamburg~7K0.94×
16Bremen~3K0.94×
Fig. 06

Affinity by region

Affinity by region — Bushcraft, Germany
0.94×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bushcraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bushcraft audience
#·InterestCategoryAffinity×
01Survival skillsPolitics & Society13.26×
02Outdoor enthusiastSports5.21×
03CampingTravel & Leisure3.73×
04NatureHome & Garden2.95×
05DogsPets & Animals2.91×
06Rock musicMusic & Radio2.74×
07CraftsHome & Garden2.70×
08Do it yourself (DIY)Home & Garden2.69×
09PhotographyArts & Culture2.58×
10REWEShopping2.57×
11YouTubeMovies & TV2.42×
12Physical fitnessSports2.29×
13Borussia DortmundSports2.28×
14dB’sMusic & Radio2.23×
15InstagramInternet & Social Media2.18×
16BusinessBusiness & Career2.13×
17BeautyBeauty & Wellness2.09×
18Online shoppingShopping2.06×
19DesignHome & Garden2.05×
20ShoppingShopping2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bushcraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bushcraft audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.96×
DIY MentalityTHRILL2.25×
Community OrientationOPEN2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bushcraft audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
Design AffinityPREMIUM1.00×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bushcraft have in Germany?

Bushcraft has an estimated audience of 338,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bushcraft fans?

30.8% of Bushcraft fans are female, 69.2% are male, with an average age of 38.2 years.

03

Which brands do Bushcraft fans like most?

Bushcraft fans show strongest brand affinity for Survival skills (13.26×), dB’s (2.23×), and Outdoor enthusiast (5.21×) over the country average.

04

Where do Bushcraft fans live in Germany?

Bushcraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bushcraft fans also like?

Beyond Bushcraft itself, the audience over-indexes on dB’s (2.23×), Outdoor enthusiast (5.21×), Camping (3.73×), and Nature (2.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bushcraft audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bushcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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