Bushcraft Audience in Germany

Demographics of Bushcraft fans

Audience persona

The typical Bushcraft fan in Germany is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Survival skills.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Bushcraft audiences in other countries

• Bushcraft — United States
• Bushcraft — United Kingdom
• Bushcraft — France
• Bushcraft — Italy
• Bushcraft — Spain
• Bushcraft — Brazil
• Bushcraft — Japan
• Bushcraft — South Korea
• Bushcraft — India

More Home & Garden audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Bushcraft have in Germany?

Bushcraft has an estimated audience of 338,417 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Bushcraft fans?

30.8% of Bushcraft fans are female, 69.2% are male, with an average age of 38.2 years.

Which brands do Bushcraft fans like most?

Bushcraft fans show strongest brand affinity for Survival skills (13.26×), Borussia Dortmund (2.28×), and Outdoor enthusiast (5.21×) over the country average.

Where do Bushcraft fans live in Germany?

Bushcraft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 72,490), Bayern (reach 63,182), and Baden-Württemberg (reach 45,036). These three regions account for the largest share of the active audience.

What other brands do Bushcraft fans also like?

Beyond Bushcraft itself, the audience over-indexes on Borussia Dortmund (2.28×), Outdoor enthusiast (5.21×), Camping (3.73×), and Nature (2.95×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bushcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.