Bushcraft Audience in United States
Bushcraft has an estimated audience of 1,568,481 people in United States. 23.2% are female, 76.8% are male, average age 45.1. Top regions: California, Texas, Florida.
The average Bushcraft fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Bushcraft audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Category: Home & Garden · Type: Topic
Demographics of Bushcraft fans
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 45.1 |
| Estimated audience size | 1,568,481 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 139,696 | 0.81× |
| Texas | 98,636 | 0.73× |
| Florida | 69,587 | 0.66× |
| Georgia | 68,791 | 1.42× |
| New York | 66,530 | 0.76× |
| Pennsylvania | 50,668 | 0.96× |
| North Carolina | 44,744 | 0.95× |
| Illinois | 43,083 | 0.82× |
| Ohio | 42,228 | 0.87× |
| Washington | 41,264 | 1.31× |
| Michigan | 40,242 | 0.98× |
| Arizona | 38,852 | 1.21× |
| Tennessee | 37,663 | 1.2× |
| Virginia | 35,693 | 0.93× |
| Missouri | 31,179 | 1.23× |
| Indiana | 31,163 | 1.09× |
| Colorado | 28,669 | 1.16× |
| New Jersey | 26,499 | 0.66× |
| Oregon | 25,955 | 1.44× |
| Massachusetts | 25,363 | 0.82× |
| Wisconsin | 24,584 | 1.04× |
| Kentucky | 23,504 | 1.2× |
| Minnesota | 20,745 | 0.92× |
| Alabama | 20,513 | 0.94× |
| Maryland | 20,211 | 0.75× |
| South Carolina | 18,579 | 0.79× |
| Oklahoma | 17,879 | 1.03× |
| Louisiana | 17,629 | 0.87× |
| Utah | 16,648 | 1.19× |
| Arkansas | 14,812 | 1.15× |
| Iowa | 12,831 | 0.99× |
| Connecticut | 12,388 | 0.79× |
| Kansas | 11,454 | 0.93× |
| Maine | 10,748 | 1.91× |
| Mississippi | 10,064 | 0.78× |
| Idaho | 9,848 | 1.25× |
| West Virginia | 9,672 | 1.32× |
| Nevada | 9,226 | 0.61× |
| New Hampshire | 7,152 | 1.16× |
| New Mexico | 7,067 | 0.9× |
| Nebraska | 6,604 | 0.84× |
| Montana | 6,041 | 1.39× |
| Hawaii | 5,360 | 0.8× |
| Alaska | 5,321 | 1.59× |
| Vermont | 3,882 | 1.41× |
| Rhode Island | 3,552 | 0.71× |
| Washington, District of Columbia | 2,935 | 0.62× |
| South Dakota | 2,875 | 0.79× |
| Delaware | 2,827 | 0.65× |
| Wyoming | 2,307 | 0.99× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 25.59 |
| Risk Appetite | THRILL | 2.37 |
| DIY Mentality | THRILL | 2.24 |
| Design Affinity | PREMIUM | 1.98 |
| Sports Activity | POWER | 1.91 |
| Sustainability | BALANCE | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 10.3% |
| Germany | 5.1% |
See Bushcraft audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bushcraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.