Homesteading Audience in United States

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Homesteading has an estimated audience of 9,035,153 people in United States. 57.2% are female, 42.8% are male, average age 46.0. Top regions: California, Texas, Missouri. Top brand affinities: Goop, Hibachi, Vocal harmony, Israel, Governor of Michigan.

The average Homesteading fan in United States is 46.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Missouri. Top brand affinities include Goop, Hibachi, Vocal harmony, with strongest over-indexing on Goop (12.05× the country average). Demographically, the Homesteading audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Homesteading fans

Demographic split for Homesteading audience in United States
MetricValue
Female57.2%
Male42.8%
Average age46.0
Estimated audience size9,035,153

Audience persona

The typical Homesteading fan in United States is more female, around 46.0 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Homesteading in United States
RegionReachAffinity
California772,5790.78×
Texas516,7300.67×
Missouri455,9883.13×
Florida418,8720.68×
New York387,3030.77×
North Carolina247,1720.91×
Pennsylvania246,9590.81×
Ohio241,1850.87×
Illinois229,8570.76×
Georgia205,4640.74×
Tennessee201,0861.11×
Virginia194,6660.88×
Michigan193,2190.82×
Kansas168,9172.37×
Washington162,4950.9×
New Jersey158,9500.69×
Arizona155,1480.84×
Indiana146,3620.89×
Wisconsin145,8081.07×
Massachusetts137,6640.77×
Iowa130,2291.75×
Colorado122,7520.86×
Kentucky118,5321.05×
Alabama115,6090.92×
Maryland112,7770.73×
Minnesota108,4510.84×
South Carolina104,6560.77×
Oregon95,4500.92×
Oklahoma95,3100.95×
Louisiana74,6450.64×
Utah70,8740.88×
Arkansas70,5090.95×
Connecticut69,9100.77×
Nevada57,0780.65×
North Dakota54,0482.91×
Mississippi53,6170.72×
West Virginia49,7961.18×
Idaho41,4130.91×
Nebraska40,1770.89×
New Mexico37,1630.82×
South Dakota36,0061.72×
Montana35,4661.41×
New Hampshire34,5520.97×
Maine32,1860.99×
Hawaii22,8630.59×
Rhode Island21,7790.76×
Washington, District of Columbia20,5240.76×
Alaska17,7270.92×
Delaware15,1470.61×
Vermont15,0400.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homesteading audience
BrandAffinityCategory
Goop12.05×Internet & Social Media
Hibachi14.3×Food & Beverages
Vocal harmony8.22×Music & Radio
Israel3.79×Travel & Leisure
Governor of Michigan13.02×Politics & Society
Google Home11.35×Technology & Electronics
headspace14.53×Health
Wok9.96×Food & Beverages
Grace Slick12.35×Music & Radio
Cherish (group)15.07×Music & Radio
Grinch5.1×Movies & TV
Fairy godmother9.02×Literature
Urban Outfitters2.07×Shopping
Ira Glass17.09×Music & Radio
Nebraska Cornhuskers football3.46×Sports
Jeep Wagoneer5.46×Cars & Mobility
Pillow2.05×Home & Garden
El Paso County, Colorado12.21×Travel & Leisure
Kikar HaShabbat15.49×News
Guitarist (magazine)10.37×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homesteading audience
TraitClusterScore
Risk AppetiteTHRILL2.19
Urban LifestyleOPEN2.16
PatriotismCONSERVATISM1.74
IndividualismJOY1.48
Luxury OrientationPREMIUM1.46
Community OrientationOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Homesteading
CountryShare
United States74.6%
Canada5.7%
United Kingdom3.4%

See Homesteading audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Homesteading have in United States?

Homesteading has an estimated audience of 9,035,153 people in United States, concentrated in California and Texas.

What is the gender split and age of Homesteading fans?

57.2% of Homesteading fans are female, 42.8% are male, with an average age of 46.0 years.

Which brands do Homesteading fans like most?

Homesteading fans show strongest brand affinity for Goop (12.05×), Hibachi (14.3×), and Vocal harmony (8.22×) over the country average.

Where do Homesteading fans live in United States?

Homesteading fans in United States are most concentrated in California (reach 772,579), Texas (reach 516,730), and Missouri (reach 455,988). These three regions account for the largest share of the active audience.

What other brands do Homesteading fans also like?

Beyond Homesteading itself, the audience over-indexes on Hibachi (14.3×), Vocal harmony (8.22×), Israel (3.79×), and Governor of Michigan (13.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homesteading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.