Rascasse Audience Intelligence

Homesteading Audience in United States

A data profile of the people who buy, follow and care about Homesteading in United States — modelled from more than twelve digital signal sources. Homesteading has an estimated audience of 9,035,153 people in United States.

#2497among Topic in United States#291in Home & Garden

The average Homesteading fan in United States is 46.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Missouri.

Top brand affinities include Renewable energy, Simple living, Hobby Lobby, with strongest over-indexing on Renewable energy (3.38× the country average).

Demographically, the Homesteading audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Homesteading fan in United States is more female, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Renewable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Homesteading profile in United States.

Audience size
9M
in United States
Gender
57.2%♀
42.8% male
Age
46.0
average years
Country rank
#3959
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Homesteading fans

57.2% are female, 42.8% are male, average age 46.0.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Homesteading audience in United States
MetricValue
Female57.2%
Male42.8%
Average age46.0
Estimated audience size9,035,153
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Homesteading audience in United States
Age bracketShare%
16-198%
20-2914%
30-3918%
40-4923%
50+38%
Fig. 04

Worldwide distribution

74.6%

of the worldwide Homesteading audience comes from United States.

Worldwide audience distribution share by country for Homesteading
CountryShare
United States74.6%
Canada5.7%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Homesteading audience in United States is strongest.

Fig. 05

Top regions by affinity

Homesteading fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~500K3.16×
02North Dakota~60K3.10×
03South Dakota~50K2.56×
04Kansas~200K2.27×
05Iowa~100K1.75×
06Montana~30K1.38×
07West Virginia~50K1.13×
08Tennessee~200K1.03×
09Vermont~20K1.01×
10Wisconsin~100K1.00×
11Kentucky~100K0.99×
12Maine~30K0.99×
13Nebraska~40K0.98×
14Alaska~20K0.97×
15New Mexico~40K0.94×
16Oklahoma~90K0.93×
17New Hampshire~30K0.93×
18Arkansas~70K0.92×
19Idaho~40K0.92×
20Washington~200K0.89×
21North Carolina~200K0.86×
22Oregon~90K0.86×
23Virginia~200K0.85×
24Alabama~100K0.83×
25Rhode Island~20K0.83×
26Michigan~200K0.82×
27Indiana~100K0.82×
28Minnesota~100K0.82×
29Utah~70K0.82×
30Ohio~200K0.81×
31Colorado~100K0.81×
32Washington, District of Columbia~20K0.79×
33Connecticut~70K0.78×
34Mississippi~60K0.78×
35Delaware~20K0.78×
36Pennsylvania~200K0.77×
37Arizona~100K0.77×
38South Carolina~100K0.76×
39Illinois~200K0.74×
40Maryland~100K0.74×
41Hawaii~30K0.73×
42Massachusetts~100K0.72×
43Louisiana~80K0.72×
44New York~400K0.69×
45Georgia~200K0.69×
46California~700K0.68×
47Nevada~60K0.68×
48New Jersey~100K0.65×
49Texas~500K0.61×
50Florida~400K0.61×
Fig. 06

Affinity by region

Affinity by region — Homesteading, United States
0.61×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Homesteading audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Homesteading audience
#·InterestCategoryAffinity×
01Simple livingPolitics & Society4.73×
02SurvivalismPolitics & Society4.47×
03Renewable energyBusiness & Career3.38×
04Non-alcoholic beverageFood & Beverages3.11×
05Microwave ovenHome & Garden2.96×
06Sustainable energyHome & Garden2.83×
07Tractor Supply CompanyShopping2.80×
08Hardware storeHome & Garden2.79×
09Britney SpearsMusic & Radio2.21×
10MenardsHome & Garden2.20×
11Real propertyHome & Garden2.16×
12Fox News ChannelMovies & TV2.08×
13GeneticsKids & Family2.03×
14Nonprofit organizationPolitics & Society2.02×
15Hobby LobbyHome & Garden2.00×
16TraditionPolitics & Society2.00×
17LivestockPets & Animals1.98×
18Planet FitnessSports1.73×
19Chick-fil-AFood & Beverages1.61×
20CampingTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Homesteading audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Homesteading audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.57×
Urban LifestyleOPEN1.95×
IndividualismJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Homesteading audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Homesteading have in United States?

Homesteading has an estimated audience of 9,035,153 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Homesteading fans?

57.2% of Homesteading fans are female, 42.8% are male, with an average age of 46.0 years.

03

Which brands do Homesteading fans like most?

Homesteading fans show strongest brand affinity for Renewable energy (3.38×), Simple living (4.73×), and Hobby Lobby (2×) over the country average.

04

Where do Homesteading fans live in United States?

Homesteading fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Missouri (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Homesteading fans also like?

Beyond Homesteading itself, the audience over-indexes on Simple living (4.73×), Hobby Lobby (2×), Hardware store (2.79×), and Nonprofit organization (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Homesteading audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Homesteading. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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