Rascasse Audience Intelligence

Bug-out bag Audience in United States

A data profile of the people who buy, follow and care about Bug-out bag in United States — modelled from more than twelve digital signal sources. Bug-out bag has an estimated audience of 2,013,727 people in United States.

#6295among Topic in United States#794in Home & Garden

The average Bug-out bag fan in United States is 46.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bug-out bag profile in United States.

Audience size
2M
in United States
Gender
25.5%♀
74.5% male
Age
46.6
average years
Country rank
#14154
Topic in United States
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bug-out bag fans

25.5% are female, 74.5% are male, average age 46.6.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Bug-out bag audience in United States
MetricValue
Female25.5%
Male74.5%
Average age46.6
Estimated audience size2,013,727
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Bug-out bag audience in United States
Age bracketShare%
16-199%
20-2911%
30-3916%
40-4923%
50+41%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Bug-out bag audience comes from United States.

Worldwide audience distribution share by country for Bug-out bag
CountryShare
United States62.8%
Germany3.9%
Japan3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bug-out bag audience in United States is strongest.

Fig. 05

Top regions by affinity

Bug-out bag fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~40K1.26×
02West Virginia~10K1.18×
03Maine~8K1.16×
04Tennessee~50K1.14×
05Oklahoma~30K1.13×
06North Carolina~70K1.12×
07Kentucky~30K1.11×
08Idaho~10K1.11×
09Indiana~40K1.10×
10Alabama~30K1.10×
11Oregon~30K1.09×
12Colorado~30K1.08×
13Mississippi~20K1.08×
14Iowa~20K1.08×
15South Carolina~30K1.07×
16Arkansas~20K1.07×
17Alaska~5K1.07×
18Ohio~70K1.06×
19Kansas~20K1.05×
20Montana~6K1.05×
21Washington~40K1.03×
22Minnesota~30K1.03×
23Utah~20K1.03×
24New Hampshire~8K1.03×
25South Dakota~5K1.01×
26North Dakota~4K1.00×
27Georgia~60K0.99×
28Michigan~50K0.99×
29Virginia~50K0.99×
30Nebraska~10K0.99×
31Louisiana~30K0.98×
32New Mexico~10K0.98×
33Vermont~3K0.97×
34Wisconsin~30K0.95×
35Pennsylvania~60K0.94×
36Arizona~40K0.94×
37Hawaii~8K0.93×
38Rhode Island~6K0.93×
39Delaware~5K0.91×
40Texas~200K0.89×
41Connecticut~20K0.88×
42Maryland~30K0.87×
43Nevada~20K0.87×
44Washington, District of Columbia~5K0.86×
45Illinois~60K0.84×
46Massachusetts~30K0.81×
47New Jersey~40K0.76×
48Florida~100K0.73×
49New York~80K0.70×
50California~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Bug-out bag, United States
0.64×1.00×1.26×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bug-out bag audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bug-out bag. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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