Fire extinguisher Audience in United States

Fire extinguisher logo

Fire extinguisher has an estimated audience of 593,229 people in United States. 30.2% are female, 69.8% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Outlet store, Stephen Malkmus, Pavement, Zoom!, Chicago Fire (TV series).

The average Fire extinguisher fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Outlet store, Stephen Malkmus, Pavement, with strongest over-indexing on Outlet store (7.36× the country average). Demographically, the Fire extinguisher audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Fire extinguisher fans

Demographic split for Fire extinguisher audience in United States
MetricValue
Female30.2%
Male69.8%
Average age40.0
Estimated audience size593,229

Audience persona

The typical Fire extinguisher fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Outlet store.

Top regions in United States

Top regions ranked by reach for Fire extinguisher in United States
RegionReachAffinity
California79,0201.21×
Texas58,4551.15×
Florida38,8120.97×
New York33,3801.01×
Georgia20,2501.11×
Pennsylvania19,9341×
Illinois19,2880.98×
North Carolina18,7211.05×
Ohio18,3131×
Virginia15,4851.07×
Michigan14,6500.94×
New Jersey14,5690.97×
Washington13,1471.1×
Tennessee12,6301.06×
Arizona12,5041.03×
Indiana10,5740.98×
Missouri10,1831.06×
Maryland9,5350.93×
Massachusetts9,4950.81×
Colorado9,3611×
Alabama8,8491.07×
South Carolina8,8300.99×
Louisiana8,6361.13×
Wisconsin8,5460.96×
Oregon8,0441.18×
Oklahoma7,6221.16×
Minnesota7,4640.88×
Kentucky7,4001×
Nevada6,3891.11×
Kansas5,6741.21×
Arkansas5,2191.07×
Mississippi5,1931.06×
Utah5,0260.95×
Connecticut5,0010.84×
Iowa4,8480.99×
New Mexico3,9861.34×
Idaho3,1951.07×
Nebraska2,8330.95×
West Virginia2,8131.02×
Hawaii2,3330.91×
New Hampshire1,9130.82×
Maine1,8640.88×
Montana1,5550.95×
Rhode Island1,4970.79×
Washington, District of Columbia1,4740.83×
South Dakota1,3080.95×
Delaware1,2160.74×
North Dakota1,2110.99×
Alaska1,1490.91×
Wyoming9021.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fire extinguisher audience
BrandAffinityCategory
Outlet store7.36×Shopping
Stephen Malkmus40.32×Music & Radio
Pavement15.44×Music & Radio
Zoom!1.55×Business & Career
Chicago Fire (TV series)3.12×Movies & TV
Search and rescue1.6×Politics & Society
Fire safety4.02×Home & Garden
Evan Dando14.39×Music & Radio
Fire station2.07×Home & Garden
Aerial video6.83×Technology & Electronics
Alarm device2.21×Home & Garden
Security alarm1.54×Home & Garden
Younger2.6×Movies & TV
Identity Thief3.63×Movies & TV
Campinas2.63×Travel & Leisure
Jason Lytle28.25×Music & Radio
The Police1.98×Music & Radio
du3.48×Technology & Electronics
Boulanger2.86×Shopping
Nap Eyes37.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fire extinguisher audience
TraitClusterScore
PatriotismCONSERVATISM2.53
DIY MentalityTHRILL1.59
Career OrientationPOWER1.42
Need for SecurityCONSERVATISM1.42
Convenience OrientationPREMIUM1.3
TravellingTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Fire extinguisher
CountryShare
United States16.5%
China6.2%
Taiwan5.5%

See Fire extinguisher audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fire extinguisher have in United States?

Fire extinguisher has an estimated audience of 593,229 people in United States, concentrated in California and Texas.

What is the gender split and age of Fire extinguisher fans?

30.2% of Fire extinguisher fans are female, 69.8% are male, with an average age of 40.0 years.

Which brands do Fire extinguisher fans like most?

Fire extinguisher fans show strongest brand affinity for Outlet store (7.36×), Stephen Malkmus (40.32×), and Pavement (15.44×) over the country average.

Where do Fire extinguisher fans live in United States?

Fire extinguisher fans in United States are most concentrated in California (reach 79,020), Texas (reach 58,455), and Florida (reach 38,812). These three regions account for the largest share of the active audience.

What other brands do Fire extinguisher fans also like?

Beyond Fire extinguisher itself, the audience over-indexes on Stephen Malkmus (40.32×), Pavement (15.44×), Zoom! (1.55×), and Chicago Fire (TV series) (3.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire extinguisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.