Rascasse Audience Intelligence

Fire extinguisher Audience in United States

A data profile of the people who buy, follow and care about Fire extinguisher in United States — modelled from more than twelve digital signal sources. Fire extinguisher has an estimated audience of 593,229 people in United States.

#10679among Topic in United States#1391in Home & Garden

The average Fire extinguisher fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Outlet store, Stephen Malkmus, Pavement, with strongest over-indexing on Outlet store (7.36× the country average).

Demographically, the Fire extinguisher audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fire extinguisher fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Outlet store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fire extinguisher profile in United States.

Audience size
593K
in United States
Gender
30.2%♀
69.8% male
Age
40.0
average years
Country rank
#33038
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fire extinguisher fans

30.2% are female, 69.8% are male, average age 40.0.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Fire extinguisher audience in United States
MetricValue
Female30.2%
Male69.8%
Average age40.0
Estimated audience size593,229
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Fire extinguisher audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Fire extinguisher audience comes from United States.

Worldwide audience distribution share by country for Fire extinguisher
CountryShare
United States16.4%
China6.1%
Taiwan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fire extinguisher audience in United States is strongest.

Fig. 05

Top regions by affinity

Fire extinguisher fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~4K1.29×
02Texas~60K1.15×
03Kansas~5K1.15×
04Louisiana~9K1.14×
05Oklahoma~7K1.13×
06Alabama~9K1.12×
07Mississippi~5K1.12×
08Arkansas~5K1.11×
09Oregon~7K1.10×
10North Dakota~1K1.10×
11California~70K1.09×
12Georgia~20K1.09×
13Idaho~3K1.08×
14West Virginia~3K1.07×
15Washington~10K1.04×
16North Carolina~20K1.03×
17Virginia~10K1.03×
18Tennessee~10K1.03×
19Missouri~10K1.03×
20Nevada~6K1.03×
21South Carolina~9K1.02×
22South Dakota~1K1.02×
23Alaska~1K1.02×
24Kentucky~7K1.00×
25Ohio~20K0.99×
26Arizona~10K0.99×
27Iowa~5K0.99×
28Montana~2K0.99×
29Indiana~10K0.98×
30Nebraska~3K0.98×
31Pennsylvania~20K0.97×
32Wisconsin~9K0.97×
33Utah~5K0.97×
34Illinois~20K0.96×
35Colorado~9K0.96×
36Hawaii~2K0.96×
37New Jersey~10K0.94×
38Florida~40K0.93×
39New York~30K0.93×
40Michigan~10K0.93×
41Vermont<1K0.93×
42Maine~2K0.92×
43Maryland~9K0.90×
44Minnesota~8K0.90×
45New Hampshire~2K0.87×
46Connecticut~5K0.86×
47Delaware~1K0.83×
48Rhode Island~2K0.82×
49Massachusetts~9K0.80×
50Washington, District of Columbia~1K0.78×
Fig. 06

Affinity by region

Affinity by region — Fire extinguisher, United States
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fire extinguisher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fire extinguisher audience
#·InterestCategoryAffinity×
01Stephen MalkmusMusic & Radio40.32×
02Jason LytleMusic & Radio28.25×
03Mary TimonyMusic & Radio18.93×
04PavementMusic & Radio15.44×
05Evan DandoMusic & Radio14.39×
06Outlet storeShopping7.36×
07Aerial videoTechnology & Electronics6.83×
08Fire safetyHome & Garden4.02×
09Identity ThiefMovies & TV3.63×
10duTechnology & Electronics3.48×
11Chicago Fire (TV series)Movies & TV3.12×
12BoulangerShopping2.86×
13CampinasTravel & Leisure2.63×
14YoungerMovies & TV2.60×
15Alarm deviceHome & Garden2.21×
16Fire stationHome & Garden2.07×
17The PoliceMusic & Radio1.98×
18Search and rescuePolitics & Society1.60×
19Zoom!Business & Career1.55×
20Security alarmHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fire extinguisher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fire extinguisher audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.30×
DIY MentalityTHRILL0.24×
Need for SecurityCONSERVATISM0.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fire extinguisher audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.12×
TraditionCONSERVATISM0.13×
Community OrientationOPEN0.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fire extinguisher have in United States?

Fire extinguisher has an estimated audience of 593,229 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fire extinguisher fans?

30.2% of Fire extinguisher fans are female, 69.8% are male, with an average age of 40.0 years.

03

Which brands do Fire extinguisher fans like most?

Fire extinguisher fans show strongest brand affinity for Outlet store (7.36×), Stephen Malkmus (40.32×), and Pavement (15.44×) over the country average.

04

Where do Fire extinguisher fans live in United States?

Fire extinguisher fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Fire extinguisher fans also like?

Beyond Fire extinguisher itself, the audience over-indexes on Stephen Malkmus (40.32×), Pavement (15.44×), Zoom! (1.55×), and Chicago Fire (TV series) (3.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fire extinguisher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fire extinguisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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