A data profile of the people who buy, follow and care about The Police in United States — modelled from more than twelve digital signal sources. The Police has an estimated audience of 1,598,952 people in United States.
The average The Police fan in United States is 41.6 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Krysten Ritter, Armed Forces Day (United Kingdom), Get out the vote, with strongest over-indexing on Krysten Ritter (33.82× the country average).
Demographically, the The Police audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The Police fan in United States is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Krysten Ritter.
The key figures that characterise the The Police profile in United States.
46.9% are female, 53.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 41.6 |
| Estimated audience size | 1,598,952 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 27% |
Where the The Police audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oregon | ~20K | 1.20× | |
| 02 | New Hampshire | ~7K | 1.19× | |
| 03 | Massachusetts | ~40K | 1.16× | |
| 04 | Connecticut | ~20K | 1.16× | |
| 05 | Vermont | ~3K | 1.15× | |
| 06 | Maine | ~6K | 1.13× | |
| 07 | California | ~200K | 1.12× | |
| 08 | New Jersey | ~50K | 1.12× | |
| 09 | Pennsylvania | ~60K | 1.10× | |
| 10 | Rhode Island | ~5K | 1.09× | |
| 11 | Wisconsin | ~30K | 1.08× | |
| 12 | Kentucky | ~20K | 1.08× | |
| 13 | Missouri | ~30K | 1.07× | |
| 14 | Illinois | ~60K | 1.06× | |
| 15 | Ohio | ~50K | 1.06× | |
| 16 | Washington | ~30K | 1.06× | |
| 17 | Indiana | ~30K | 1.05× | |
| 18 | West Virginia | ~8K | 1.05× | |
| 19 | New York | ~90K | 1.04× | |
| 20 | Iowa | ~10K | 1.04× | |
| 21 | New Mexico | ~8K | 1.03× | |
| 22 | Michigan | ~40K | 1.02× | |
| 23 | Montana | ~4K | 1.02× | |
| 24 | Tennessee | ~30K | 0.99× | |
| 25 | Oklahoma | ~20K | 0.99× | |
| 26 | Kansas | ~10K | 0.99× | |
| 27 | Colorado | ~20K | 0.98× | |
| 28 | Minnesota | ~20K | 0.98× | |
| 29 | Washington, District of Columbia | ~5K | 0.98× | |
| 30 | North Carolina | ~50K | 0.97× | |
| 31 | Nevada | ~10K | 0.97× | |
| 32 | Delaware | ~4K | 0.97× | |
| 33 | Texas | ~100K | 0.96× | |
| 34 | Maryland | ~30K | 0.96× | |
| 35 | Utah | ~10K | 0.96× | |
| 36 | Florida | ~100K | 0.95× | |
| 37 | Virginia | ~40K | 0.95× | |
| 38 | Nebraska | ~8K | 0.95× | |
| 39 | Idaho | ~7K | 0.94× | |
| 40 | Arkansas | ~10K | 0.93× | |
| 41 | Alaska | ~3K | 0.93× | |
| 42 | South Carolina | ~20K | 0.92× | |
| 43 | Arizona | ~30K | 0.90× | |
| 44 | North Dakota | ~3K | 0.90× | |
| 45 | Louisiana | ~20K | 0.89× | |
| 46 | South Dakota | ~3K | 0.89× | |
| 47 | Hawaii | ~6K | 0.88× | |
| 48 | Georgia | ~40K | 0.85× | |
| 49 | Alabama | ~20K | 0.85× | |
| 50 | Mississippi | ~10K | 0.83× |
The strongest cross-interests of the The Police audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Act of Valor | Movies & TV | 46.34× | ||
| 02 | Staff Selection Commission | Politics & Society | 41.42× | ||
| 03 | SSC Exam Guru | Topic | 37.76× | ||
| 04 | IBPS BANK EXAM | Business & Career | 37.52× | ||
| 05 | Krysten Ritter | Movies & TV | 33.82× | ||
| 06 | Armed Forces Day (United Kingdom) | Politics & Society | 31.57× | ||
| 07 | Alphaville (band) | Music & Radio | 22.93× | ||
| 08 | Get out the vote | Politics & Society | 22.00× | ||
| 09 | All About Eve | Movies & TV | 18.74× | ||
| 10 | Electronic (band) | Music & Radio | 16.84× | ||
| 11 | Armed Forces Day | Politics & Society | 15.32× | ||
| 12 | The Box | Music & Radio | 14.26× | ||
| 13 | The Hunt (2012 film) | Movies & TV | 13.79× | ||
| 14 | Adam Ant | Movies & TV | 12.55× | ||
| 15 | Billy Idol | Music & Radio | 9.51× | ||
| 16 | The Mummies | Music & Radio | 8.90× | ||
| 17 | The Godfathers | Music & Radio | 7.61× | ||
| 18 | Genesis (band) | Music & Radio | 6.80× | ||
| 19 | Survivalism | Politics & Society | 6.78× | ||
| 20 | Survival kit | Health | 5.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Patriotism | CONSERVATISM | 1.24× | |
| Community Orientation | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Quality Awareness | PREMIUM | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.88× |
The Police has an estimated audience of 1,598,952 people in United States, concentrated in California and Texas.
46.9% of The Police fans are female, 53.1% are male, with an average age of 41.6 years.
The Police fans show strongest brand affinity for Krysten Ritter (33.82×), Armed Forces Day (United Kingdom) (31.57×), and Get out the vote (22×) over the country average.
The Police fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond The Police itself, the audience over-indexes on Armed Forces Day (United Kingdom) (31.57×), Get out the vote (22×), Act of Valor (46.34×), and Survivalism (6.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The Police. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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