A data profile of the people who buy, follow and care about Armed Forces Day in United States — modelled from more than twelve digital signal sources. Armed Forces Day has an estimated audience of 1,005,336 people in United States.
The average Armed Forces Day fan in United States is 45.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Donald Trump, Military service, Rail transport, with strongest over-indexing on Donald Trump (2.25× the country average).
Demographically, the Armed Forces Day audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Armed Forces Day fan in United States is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Armed Forces Day profile in United States.
24.9% are female, 75.1% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 45.8 |
| Estimated audience size | 1,005,336 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 39% |
of the worldwide Armed Forces Day audience comes from United States.
| Country | Share |
|---|---|
| United States | 46.6% |
| United Kingdom | 43.2% |
| India | 4.1% |
Where the Armed Forces Day audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~30K | 1.34× | |
| 02 | Washington, District of Columbia | ~4K | 1.28× | |
| 03 | Wisconsin | ~20K | 1.27× | |
| 04 | Pennsylvania | ~40K | 1.22× | |
| 05 | Alaska | ~3K | 1.21× | |
| 06 | South Dakota | ~3K | 1.19× | |
| 07 | Kansas | ~9K | 1.18× | |
| 08 | Oklahoma | ~10K | 1.16× | |
| 09 | North Dakota | ~2K | 1.12× | |
| 10 | Wyoming | ~2K | 1.10× | |
| 11 | Nebraska | ~5K | 1.09× | |
| 12 | New Hampshire | ~4K | 1.09× | |
| 13 | Delaware | ~3K | 1.09× | |
| 14 | Arizona | ~20K | 1.08× | |
| 15 | Washington | ~20K | 1.08× | |
| 16 | Tennessee | ~20K | 1.08× | |
| 17 | Missouri | ~20K | 1.08× | |
| 18 | Maryland | ~20K | 1.06× | |
| 19 | West Virginia | ~5K | 1.06× | |
| 20 | Iowa | ~9K | 1.05× | |
| 21 | South Carolina | ~20K | 1.01× | |
| 22 | Hawaii | ~4K | 1.01× | |
| 23 | Maine | ~4K | 0.99× | |
| 24 | Ohio | ~30K | 0.98× | |
| 25 | Montana | ~3K | 0.98× | |
| 26 | Arkansas | ~8K | 0.96× | |
| 27 | New Mexico | ~5K | 0.96× | |
| 28 | Idaho | ~5K | 0.95× | |
| 29 | Rhode Island | ~3K | 0.95× | |
| 30 | Alabama | ~10K | 0.94× | |
| 31 | Mississippi | ~8K | 0.94× | |
| 32 | Connecticut | ~9K | 0.93× | |
| 33 | Indiana | ~20K | 0.92× | |
| 34 | Michigan | ~20K | 0.91× | |
| 35 | Nevada | ~9K | 0.91× | |
| 36 | Illinois | ~30K | 0.90× | |
| 37 | New Jersey | ~20K | 0.89× | |
| 38 | Kentucky | ~10K | 0.89× | |
| 39 | Utah | ~8K | 0.88× | |
| 40 | Texas | ~70K | 0.87× | |
| 41 | Florida | ~60K | 0.87× | |
| 42 | Georgia | ~30K | 0.87× | |
| 43 | Colorado | ~10K | 0.87× | |
| 44 | Minnesota | ~10K | 0.86× | |
| 45 | North Carolina | ~30K | 0.85× | |
| 46 | Louisiana | ~10K | 0.83× | |
| 47 | Oregon | ~10K | 0.83× | |
| 48 | New York | ~40K | 0.76× | |
| 49 | Massachusetts | ~20K | 0.76× | |
| 50 | California | ~80K | 0.72× |
The strongest cross-interests of the Armed Forces Day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bundeswehr | Politics & Society | 61.88× | ||
| 02 | Military service | Politics & Society | 25.38× | ||
| 03 | Bear Grylls | Movies & TV | 15.73× | ||
| 04 | The Police | Music & Radio | 15.32× | ||
| 05 | Saving Private Ryan | Movies & TV | 11.95× | ||
| 06 | Navy Federal Credit Union | Business & Career | 5.00× | ||
| 07 | Rail transport | Travel & Leisure | 4.56× | ||
| 08 | Memorial Day | Politics & Society | 4.34× | ||
| 09 | Tesla Motors | Cars & Mobility | 3.49× | ||
| 10 | FedEx | Business & Career | 3.37× | ||
| 11 | Hardware store | Home & Garden | 3.24× | ||
| 12 | Discount Tire | Shopping | 3.22× | ||
| 13 | Chuck Norris | Movies & TV | 3.20× | ||
| 14 | Renewable energy | Business & Career | 2.99× | ||
| 15 | Solar energy | Home & Garden | 2.92× | ||
| 16 | Donald Trump | Politics & Society | 2.25× | ||
| 17 | Internet & Social Media | 2.16× | |||
| 18 | Nonprofit organization | Politics & Society | 2.05× | ||
| 19 | Planet Fitness | Sports | 1.91× | ||
| 20 | EBay | Shopping | 1.71× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 36.52× | |
| DIY Mentality | THRILL | 1.66× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.67× | |
| Sustainability | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.78× |
Armed Forces Day has an estimated audience of 1,005,336 people in United States, concentrated in California and Texas.
24.9% of Armed Forces Day fans are female, 75.1% are male, with an average age of 45.8 years.
Armed Forces Day fans show strongest brand affinity for Donald Trump (2.25×), Military service (25.38×), and Rail transport (4.56×) over the country average.
Armed Forces Day fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Armed Forces Day itself, the audience over-indexes on Military service (25.38×), Rail transport (4.56×), Saving Private Ryan (11.95×), and FedEx (3.37×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Armed Forces Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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