Armed Forces Day Audience in United States

Armed Forces Day logo

Armed Forces Day has an estimated audience of 1,004,226 people in United States. 24.9% are female, 75.1% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Tipsy Elves, Hebe, The Devil's Rejects, Home staging.

The average Armed Forces Day fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Tipsy Elves, Hebe, with strongest over-indexing on Urban Outfitters (76.78× the country average). Demographically, the Armed Forces Day audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Event

Demographics of Armed Forces Day fans

Demographic split for Armed Forces Day audience in United States
MetricValue
Female24.9%
Male75.1%
Average age45.8
Estimated audience size1,004,226

Audience persona

The typical Armed Forces Day fan in United States is more male, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Armed Forces Day in United States
RegionReachAffinity
California82,0480.74×
Texas78,9830.91×
Florida59,7480.88×
New York43,3500.77×
Pennsylvania40,7181.2×
Virginia34,6341.42×
Ohio30,6260.99×
Illinois29,7120.89×
Georgia27,4740.89×
North Carolina26,0580.86×
Michigan25,0920.96×
Washington23,8351.18×
Arizona23,0741.13×
New Jersey22,8610.9×
Tennessee21,7841.08×
Maryland18,6971.08×
Wisconsin18,6431.23×
Missouri17,1521.06×
Indiana16,2450.89×
Massachusetts15,3950.78×
South Carolina15,2391.01×
Colorado13,8260.87×
Oklahoma13,8011.24×
Alabama13,1180.94×
Minnesota12,1700.85×
Kentucky10,8720.86×
Oregon10,4930.91×
Louisiana10,1100.78×
Kansas9,9671.26×
Nevada9,5190.98×
Connecticut9,2350.92×
Arkansas8,2521×
Iowa8,1420.98×
Utah7,3700.82×
Mississippi7,2380.87×
Nebraska5,7571.14×
West Virginia4,8521.04×
New Mexico4,8340.96×
Idaho4,5360.9×
Hawaii4,4451.03×
New Hampshire4,3751.11×
Washington, District of Columbia4,2711.41×
Maine3,5280.98×
South Dakota2,8921.25×
Delaware2,8361.02×
Alaska2,7861.3×
Rhode Island2,7460.86×
Montana2,6870.96×
North Dakota2,2741.1×
Wyoming1,7801.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Armed Forces Day audience
BrandAffinityCategory
Urban Outfitters76.78×Shopping
Tipsy Elves19.92×Shopping
Hebe12.76×Home & Garden
The Devil's Rejects11.5×Movies & TV
Home staging4.71×Home & Garden
Nationality1.9×Politics & Society
Nebraska Cornhuskers football3.06×Sports
Electrolyte3.88×Health
Stamp collecting3.75×Home & Garden
Buying and Selling Real Estate6.16×Home & Garden
Pro-Ject2.97×Music & Radio
Israel1.5×Travel & Leisure
KSTP-TV5.2×Movies & TV
Giorgio A. Tsoukalos14.85×Literature
Voter registration3.09×Politics & Society
JDSU1.74×Business & Career
Jesse Plemons1.97×Movies & TV
Regional styles of Mexican music1.58×Music & Radio
Glossier2.81×Beauty & Wellness
N1 road (South Africa)2.09×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Armed Forces Day audience
TraitClusterScore
PatriotismCONSERVATISM36.49
DIY MentalityTHRILL1.61
TravellingTHRILL1.43
IndividualismJOY1.36
SpiritualityBALANCE1.31
Community OrientationOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Armed Forces Day
CountryShare
United States46.7%
United Kingdom43.4%
India4.2%

See Armed Forces Day audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Armed Forces Day have in United States?

Armed Forces Day has an estimated audience of 1,004,226 people in United States, concentrated in California and Texas.

What is the gender split and age of Armed Forces Day fans?

24.9% of Armed Forces Day fans are female, 75.1% are male, with an average age of 45.8 years.

Which brands do Armed Forces Day fans like most?

Armed Forces Day fans show strongest brand affinity for Urban Outfitters (76.78×), Tipsy Elves (19.92×), and Hebe (12.76×) over the country average.

Where do Armed Forces Day fans live in United States?

Armed Forces Day fans in United States are most concentrated in California (reach 82,048), Texas (reach 78,983), and Florida (reach 59,748). These three regions account for the largest share of the active audience.

What other brands do Armed Forces Day fans also like?

Beyond Armed Forces Day itself, the audience over-indexes on Tipsy Elves (19.92×), Hebe (12.76×), The Devil's Rejects (11.5×), and Home staging (4.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Armed Forces Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.