Rascasse Audience Intelligence

Military service Audience in United States

A data profile of the people who buy, follow and care about Military service in United States — modelled from more than twelve digital signal sources. Military service has an estimated audience of 862,744 people in United States.

#9224among Topic in United States#1541in Politics & Society

The average Military service fan in United States is 46.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dick Cheney, Veterans' benefits, Warriors (novel series), with strongest over-indexing on Dick Cheney (11.9× the country average).

Demographically, the Military service audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Military service fan in United States is more male, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Dick Cheney.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Military service profile in United States.

Audience size
863K
in United States
Gender
32.1%♀
67.9% male
Age
46.8
average years
Country rank
#26109
Topic in United States
Fig. 01

Search interest · 12-month trend

+318%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Military service fans

32.1% are female, 67.9% are male, average age 46.8.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Military service audience in United States
MetricValue
Female32.1%
Male67.9%
Average age46.8
Estimated audience size862,744
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Military service audience in United States
Age bracketShare%
16-1911%
20-2910%
30-3914%
40-4921%
50+44%
Fig. 04

Worldwide distribution

36.5%

of the worldwide Military service audience comes from United States.

Worldwide audience distribution share by country for Military service
CountryShare
United States36.5%
Ukraine17.5%
Ghana10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Military service audience in United States is strongest.

Fig. 05

Top regions by affinity

Military service fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~30K1.55×
02Washington, District of Columbia~3K1.21×
03Hawaii~4K1.17×
04Texas~80K1.15×
05Arkansas~8K1.11×
06Oklahoma~10K1.09×
07New Mexico~5K1.08×
08Alaska~2K1.07×
09Kentucky~10K1.06×
10Arizona~20K1.05×
11Maryland~20K1.05×
12South Carolina~10K1.05×
13Vermont~2K1.05×
14Georgia~30K1.04×
15Alabama~10K1.04×
16North Carolina~30K1.03×
17North Dakota~2K1.03×
18South Dakota~2K1.02×
19Nevada~8K1.01×
20Mississippi~7K1.00×
21Montana~2K1.00×
22Florida~60K0.99×
23Washington~20K0.99×
24California~90K0.98×
25Louisiana~10K0.98×
26Kansas~7K0.98×
27Missouri~10K0.97×
28Nebraska~4K0.97×
29Maine~3K0.97×
30Delaware~2K0.97×
31Idaho~4K0.96×
32West Virginia~4K0.96×
33New Hampshire~3K0.96×
34Oregon~9K0.95×
35Rhode Island~3K0.95×
36Indiana~10K0.94×
37Tennessee~20K0.93×
38Iowa~7K0.93×
39Illinois~30K0.91×
40Wisconsin~10K0.90×
41Minnesota~10K0.90×
42Utah~7K0.90×
43New York~40K0.89×
44New Jersey~20K0.89×
45Colorado~10K0.89×
46Connecticut~8K0.88×
47Ohio~20K0.86×
48Pennsylvania~20K0.85×
49Massachusetts~10K0.85×
50Michigan~20K0.82×
Fig. 06

Affinity by region

Affinity by region — Military service, United States
0.82×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Military service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Military service audience
#·InterestCategoryAffinity×
01Tactical pantsFashion & Accessoires56.82×
02Veterans' benefitsPolitics & Society29.54×
03Armed Forces DayPolitics & Society25.38×
04Practical shootingSports21.03×
05Vietnam Veterans MemorialTravel & Leisure18.19×
06Dick CheneyPolitics & Society11.90×
07Warriors (novel series)Literature11.34×
08Military historyPolitics & Society10.69×
09Gateway PunditNews10.23×
10ConstitutionPolitics & Society9.04×
11Sportsman's WarehouseShopping8.53×
12Benjamin NetanyahuPolitics & Society7.91×
13National securityPolitics & Society6.17×
14Shooting sportSports5.77×
15President of the United StatesPolitics & Society5.18×
16Turkey huntingSports5.12×
17Melania TrumpPolitics & Society4.93×
18Trophy huntingSports4.90×
19MoneyBusiness & Career2.83×
20Donald TrumpPolitics & Society2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Military service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Military service audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM12.50×
Need for SecurityCONSERVATISM2.11×
SpiritualityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Military service audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.92×
ExtroversionTHRILL0.93×
IndulgenceJOY1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Military service have in United States?

Military service has an estimated audience of 862,744 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Military service fans?

32.1% of Military service fans are female, 67.9% are male, with an average age of 46.8 years.

03

Which brands do Military service fans like most?

Military service fans show strongest brand affinity for Dick Cheney (11.9×), Veterans' benefits (29.54×), and Warriors (novel series) (11.34×) over the country average.

04

Where do Military service fans live in United States?

Military service fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Military service fans also like?

Beyond Military service itself, the audience over-indexes on Veterans' benefits (29.54×), Warriors (novel series) (11.34×), Gateway Pundit (10.23×), and Melania Trump (4.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Military service audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Military service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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