Military service Audience in United States

Military service has an estimated audience of 862,744 people in United States. 32.1% are female, 67.9% are male, average age 46.8. Top regions: California, Texas, Florida. Top brand affinities: Warriors (novel series), Veterans' benefits, Gateway Pundit, President of the United States, Tactical pants.

The average Military service fan in United States is 46.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Warriors (novel series), Veterans' benefits, Gateway Pundit, with strongest over-indexing on Warriors (novel series) (11.34× the country average). Demographically, the Military service audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Military service fans

Demographic split for Military service audience in United States
MetricValue
Female32.1%
Male67.9%
Average age46.8
Estimated audience size862,744

Audience persona

The typical Military service fan in United States is more male, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for Warriors (novel series).

Top regions in United States

Top regions ranked by reach for Military service in United States
RegionReachAffinity
California103,8411.09×
Texas83,2441.12×
Florida62,3901.07×
New York49,9161.04×
Virginia35,4371.69×
Georgia29,0781.09×
Illinois26,9220.94×
North Carolina26,3661.02×
Pennsylvania23,7830.82×
Ohio21,9410.83×
New Jersey19,3850.88×
Washington19,0491.1×
Arizona17,9571.02×
Maryland16,7681.13×
Michigan16,1660.72×
Tennessee15,6210.9×
South Carolina14,3601.11×
Missouri14,2731.03×
Indiana13,8050.88×
Massachusetts13,6140.8×
Alabama12,1461.01×
Colorado11,7800.87×
Kentucky11,0841.02×
Oklahoma10,4121.09×
Wisconsin10,2640.79×
Minnesota9,7820.79×
Oregon9,7280.98×
Louisiana9,5680.86×
Nevada7,7540.93×
Connecticut6,5070.75×
Mississippi6,3590.89×
Utah6,1820.8×
Arkansas6,0840.86×
Hawaii5,7001.54×
Iowa5,4890.77×
Kansas5,4090.8×
Washington, District of Columbia4,4671.72×
New Mexico4,3761.01×
Idaho3,9160.91×
Nebraska3,5840.83×
West Virginia3,4330.85×
New Hampshire2,9950.88×
Maine2,5690.83×
Alaska2,4181.31×
Rhode Island2,4100.88×
Montana2,2830.95×
South Dakota2,0801.04×
North Dakota2,0261.14×
Delaware2,0140.85×
Wyoming1,9601.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Military service audience
BrandAffinityCategory
Warriors (novel series)11.34×Literature
Veterans' benefits29.54×Politics & Society
Gateway Pundit10.23×News
President of the United States5.18×Politics & Society
Tactical pants56.82×Fashion & Accessoires
Practical shooting21.03×Sports
Military history10.69×Politics & Society
Benjamin Netanyahu7.91×Politics & Society
Shooting sport5.77×Sports
National security6.17×Politics & Society
Constitution9.04×Politics & Society
Money2.83×Business & Career
Turkey hunting5.12×Sports
Fox News Channel2.42×Movies & TV
Armed Forces Day25.38×Politics & Society
Trophy hunting4.9×Sports
Vietnam Veterans Memorial18.19×Travel & Leisure
American Civil War reenactment54.86×Politics & Society
Peacemaker2.96×Movies & TV
Military Times13.1×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Military service audience
TraitClusterScore
PatriotismCONSERVATISM108.21
Quality AwarenessPREMIUM1.58
Need for SecurityCONSERVATISM1.57
Risk AppetiteTHRILL1.51
IndividualismJOY1.47
Career OrientationPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Military service
CountryShare
United States36.8%
Ukraine17.7%
Ghana11.0%

See Military service audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Military service have in United States?

Military service has an estimated audience of 862,744 people in United States, concentrated in California and Texas.

What is the gender split and age of Military service fans?

32.1% of Military service fans are female, 67.9% are male, with an average age of 46.8 years.

Which brands do Military service fans like most?

Military service fans show strongest brand affinity for Warriors (novel series) (11.34×), Veterans' benefits (29.54×), and Gateway Pundit (10.23×) over the country average.

Where do Military service fans live in United States?

Military service fans in United States are most concentrated in California (reach 103,841), Texas (reach 83,244), and Florida (reach 62,390). These three regions account for the largest share of the active audience.

What other brands do Military service fans also like?

Beyond Military service itself, the audience over-indexes on Veterans' benefits (29.54×), Gateway Pundit (10.23×), President of the United States (5.18×), and Tactical pants (56.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Military service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.