Rascasse Audience Intelligence

Veterans' benefits Audience in United States

A data profile of the people who buy, follow and care about Veterans' benefits in United States — modelled from more than twelve digital signal sources. Veterans' benefits has an estimated audience of 2,760,290 people in United States.

#5341among Topic in United States#717in Politics & Society

The average Veterans' benefits fan in United States is 50.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Donald Trump, ExxonMobil, International education, with strongest over-indexing on Donald Trump (2.69× the country average).

Demographically, the Veterans' benefits audience skews more male with an average age of 50.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Veterans' benefits fan in United States is more male, around 50.8 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Veterans' benefits profile in United States.

Audience size
2.8M
in United States
Gender
35.6%♀
64.4% male
Age
50.8
average years
Country rank
#11010
Topic in United States
Fig. 01

Search interest · 12-month trend

-75%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Veterans' benefits fans

35.6% are female, 64.4% are male, average age 50.8.

Fig. 02

Gender split

35.6%
Female
64.4%
Male
Demographic split for Veterans' benefits audience in United States
MetricValue
Female35.6%
Male64.4%
Average age50.8
Estimated audience size2,760,290
Fig. 03

Age distribution

Ø 50.8
average years
Age distribution of the Veterans' benefits audience in United States
Age bracketShare%
16-195%
20-297%
30-3911%
40-4918%
50+59%
Fig. 04

Worldwide distribution

79.1%

of the worldwide Veterans' benefits audience comes from United States.

Worldwide audience distribution share by country for Veterans' benefits
CountryShare
United States79.1%
United Kingdom4.0%
Australia3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Veterans' benefits audience in United States is strongest.

Fig. 05

Top regions by affinity

Veterans' benefits fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~40K1.46×
02Virginia~90K1.39×
03Mississippi~30K1.34×
04Alabama~50K1.33×
05West Virginia~20K1.27×
06Arkansas~30K1.23×
07Georgia~100K1.22×
08South Carolina~50K1.22×
09North Carolina~100K1.18×
10Louisiana~40K1.18×
11Hawaii~10K1.12×
12Tennessee~60K1.08×
13New Mexico~10K1.07×
14Alaska~6K1.07×
15Missouri~50K1.06×
16Texas~200K1.05×
17Kentucky~40K1.04×
18Maine~10K1.03×
19Nevada~30K1.02×
20South Dakota~6K1.02×
21Arizona~60K1.01×
22Kansas~20K1.01×
23Montana~8K1.00×
24Florida~200K0.99×
25Maryland~50K0.98×
26New Hampshire~10K0.98×
27Nebraska~10K0.97×
28Washington~50K0.96×
29Idaho~10K0.96×
30Iowa~20K0.95×
31Delaware~7K0.95×
32Washington, District of Columbia~8K0.93×
33North Dakota~5K0.93×
34Michigan~70K0.92×
35Oregon~30K0.92×
36Vermont~4K0.92×
37Indiana~50K0.91×
38Rhode Island~8K0.90×
39Pennsylvania~80K0.88×
40Wisconsin~40K0.88×
41Ohio~70K0.87×
42Minnesota~30K0.87×
43Colorado~40K0.86×
44Illinois~70K0.80×
45Connecticut~20K0.80×
46Massachusetts~40K0.77×
47California~200K0.76×
48Utah~20K0.75×
49New Jersey~50K0.71×
50New York~100K0.67×
Fig. 06

Affinity by region

Affinity by region — Veterans' benefits, United States
0.67×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Veterans' benefits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Veterans' benefits audience
#·InterestCategoryAffinity×
01Military servicePolitics & Society29.54×
02Robert LewandowskiSports20.00×
03ExxonMobilCars & Mobility17.68×
04International educationBusiness & Career15.45×
05Borussia DortmundSports14.55×
06Elderly careHealth11.85×
07Retirement planningBusiness & Career6.60×
08Online bankingBusiness & Career5.17×
09Home insuranceBusiness & Career5.00×
10FedExBusiness & Career4.59×
11Solar energyHome & Garden4.51×
12Life insuranceBusiness & Career4.46×
13Renewable energyBusiness & Career4.21×
14Vehicle insuranceCars & Mobility3.84×
15Discount TireShopping3.80×
16Mortgage loansBusiness & Career2.83×
17Donald TrumpPolitics & Society2.69×
18BankingBusiness & Career2.33×
19CNNMovies & TV2.26×
20XInternet & Social Media1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Veterans' benefits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Veterans' benefits audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM37.01×
Family OrientationCONSERVATISM3.11×
Need for SecurityCONSERVATISM2.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Veterans' benefits audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
CreativityOPEN0.75×
ExtroversionTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Veterans' benefits have in United States?

Veterans' benefits has an estimated audience of 2,760,290 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Veterans' benefits fans?

35.6% of Veterans' benefits fans are female, 64.4% are male, with an average age of 50.8 years.

03

Which brands do Veterans' benefits fans like most?

Veterans' benefits fans show strongest brand affinity for Donald Trump (2.69×), ExxonMobil (17.68×), and International education (15.45×) over the country average.

04

Where do Veterans' benefits fans live in United States?

Veterans' benefits fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Veterans' benefits fans also like?

Beyond Veterans' benefits itself, the audience over-indexes on ExxonMobil (17.68×), International education (15.45×), Military service (29.54×), and FedEx (4.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Veterans' benefits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Veterans' benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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