Veterans' benefits Audience in United States
Veterans' benefits has an estimated audience of 2,760,290 people in United States. 35.6% are female, 64.4% are male, average age 50.8. Top brand affinities: Urban Outfitters, Hebe, Emperor Entertainment Group, Monogram, nbc chicago.
Top brand affinities include Urban Outfitters, Hebe, Emperor Entertainment Group, with strongest over-indexing on Urban Outfitters (66× the country average). Demographically, the Veterans' benefits audience skews more male with an average age of 50.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Politics & Society · Type: Topic
Demographics of Veterans' benefits fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 50.8 |
| Estimated audience size | 2,760,290 |
Audience persona
The typical Veterans' benefits fan in United States is more male, around 50.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 66× | Shopping |
| Hebe | 16.84× | Home & Garden |
| Emperor Entertainment Group | 19.19× | Business & Career |
| Monogram | 5.42× | Home & Garden |
| nbc chicago | 7.22× | Movies & TV |
| Israel | 2.65× | Travel & Leisure |
| Buying and Selling Real Estate | 8.55× | Home & Garden |
| Yoga Journal | 18.71× | Sports |
| Stamp collecting | 4.61× | Home & Garden |
| Penn & Teller | 8.04× | Movies & TV |
| Dental hygienist | 6.14× | Health |
| Chromebook | 5.13× | Technology & Electronics |
| Jeep Wagoneer | 4.61× | Cars & Mobility |
| Nebraska Cornhuskers football | 2.79× | Sports |
| Natural rubber | 1.54× | Cars & Mobility |
| Jesse Plemons | 2.33× | Movies & TV |
| Urban horticulture | 2.35× | Home & Garden |
| Layne Staley | 4.02× | Music & Radio |
| Noodle (Gorillaz) | 2.09× | Music & Radio |
| UK garage | 2.8× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 32.8 |
| Need for Security | CONSERVATISM | 2.17 |
| Risk Appetite | THRILL | 1.89 |
| Career Orientation | POWER | 1.72 |
| Community Orientation | OPEN | 1.52 |
| Tradition | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.1% |
| United Kingdom | 4.0% |
| Australia | 3.7% |
See Veterans' benefits audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Veterans' benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.