Veterans' benefits Audience in United States
Veterans' benefits has an estimated audience of 2,760,290 people in United States. 35.6% are female, 64.4% are male, average age 50.8. Top brand affinities: Borussia Dortmund, Navy Federal Credit Union, Fox News Channel, Primeira Liga, MSN.
Top brand affinities include Borussia Dortmund, Navy Federal Credit Union, Fox News Channel, with strongest over-indexing on Borussia Dortmund (18.96× the country average). Demographically, the Veterans' benefits audience skews more male with an average age of 50.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Politics & Society · Type: Topic
Demographics of Veterans' benefits fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 50.8 |
| Estimated audience size | 2,760,290 |
Audience persona
The typical Veterans' benefits fan in United States is more male, around 50.8 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 18.96× | Sports |
| Navy Federal Credit Union | 8.71× | Business & Career |
| Fox News Channel | 2.36× | Movies & TV |
| Primeira Liga | 20× | Sports |
| MSN | 2.88× | News |
| Chuck Norris | 4.48× | Movies & TV |
| Planet Fitness | 2.64× | Sports |
| Retirement planning | 5.62× | Business & Career |
| Patriotism | 5.68× | Politics & Society |
| Drudge Report | 4.53× | Sports |
| Hobby Lobby | 2.36× | Home & Garden |
| Robert Lewandowski | 18.71× | Sports |
| Nature | 1.77× | Home & Garden |
| Retirement | 3.78× | Business & Career |
| Fly fishing | 3.86× | Sports |
| United States Postal Service | 2.22× | Business & Career |
| Best Buy | 2.13× | Shopping |
| Golf Channel | 3.19× | Sports |
| Staples (Canada) | 2.73× | Business & Career |
| Aldi | 2.05× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 32.8 |
| Need for Security | CONSERVATISM | 2.17 |
| Risk Appetite | THRILL | 1.89 |
| Career Orientation | POWER | 1.72 |
| Community Orientation | OPEN | 1.52 |
| Tradition | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.1% |
| United Kingdom | 4.0% |
| Australia | 3.7% |
See Veterans' benefits audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Veterans' benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.