Vietnam Veterans Memorial Audience in United States

Vietnam Veterans Memorial logo

Vietnam Veterans Memorial has an estimated audience of 1,889,678 people in United States. 30.3% are female, 69.7% are male, average age 53.2. Top regions: Washington, District of Columbia, California, Virginia. Top brand affinities: Urban Outfitters, Israel, Jeep Wagoneer, Hibachi, Google Home.

The average Vietnam Veterans Memorial fan in United States is 53.2 years old, more male, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, California, Virginia. Top brand affinities include Urban Outfitters, Israel, Jeep Wagoneer, with strongest over-indexing on Urban Outfitters (20.08× the country average). Demographically, the Vietnam Veterans Memorial audience skews more male with an average age of 53.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: National memorial

Demographics of Vietnam Veterans Memorial fans

Demographic split for Vietnam Veterans Memorial audience in United States
MetricValue
Female30.3%
Male69.7%
Average age53.2
Estimated audience size1,889,678

Audience persona

The typical Vietnam Veterans Memorial fan in United States is more male, around 53.2 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Vietnam Veterans Memorial in United States
RegionReachAffinity
Washington, District of Columbia131,04123.07×
California99,5060.48×
Virginia83,1541.81×
Texas69,0410.42×
Florida53,4570.42×
New York52,7900.5×
Maryland45,5731.4×
Pennsylvania38,0810.6×
Illinois37,7820.6×
Ohio34,6160.59×
North Carolina33,3680.59×
Georgia31,2360.54×
Massachusetts27,5280.74×
New Jersey24,0840.5×
Michigan23,8540.48×
Washington21,8550.58×
Tennessee20,4050.54×
Indiana17,4380.51×
Colorado16,6640.56×
Minnesota15,7090.58×
Missouri15,4420.51×
Wisconsin15,4350.54×
Kentucky14,0730.59×
Oregon12,4570.58×
South Carolina12,3460.43×
Utah11,7310.69×
Connecticut11,0870.58×
Louisiana9,9290.41×
Oklahoma9,0120.43×
Iowa8,9260.57×
Arizona8,4480.22×
Kansas8,0310.54×
New Mexico8,0300.85×
Arkansas6,3940.41×
Mississippi6,2980.4×
West Virginia5,9860.68×
Idaho5,9310.63×
Nevada5,7670.32×
Nebraska5,4290.57×
New Hampshire4,3920.59×
Maine4,3770.65×
Alabama4,1610.16×
Montana3,2690.62×
Hawaii2,9680.37×
Rhode Island2,9200.49×
Delaware2,5530.49×
South Dakota2,2130.51×
Vermont2,0170.61×
North Dakota2,0090.52×
Wyoming1,0600.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vietnam Veterans Memorial audience
BrandAffinityCategory
Urban Outfitters20.08×Shopping
Israel5.27×Travel & Leisure
Jeep Wagoneer10.41×Cars & Mobility
Hibachi9.45×Food & Beverages
Google Home7.3×Technology & Electronics
Governor of Michigan8.09×Politics & Society
Wok6.84×Food & Beverages
Alaska1.58×Travel & Leisure
Vocal harmony4.16×Music & Radio
Goop4.5×Internet & Social Media
Cherish (group)9.01×Music & Radio
Goma13.98×Travel & Leisure
Historic site3.32×Arts & Culture
TV Fanatic8.25×Movies & TV
El Paso County, Colorado9.73×Travel & Leisure
Grinch3.01×Movies & TV
headspace6.84×Health
JamBase7.98×Music & Radio
Fairy godmother5.12×Literature
Ira Glass11.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vietnam Veterans Memorial audience
TraitClusterScore
PatriotismCONSERVATISM15.12
Community OrientationOPEN1.81
TraditionCONSERVATISM1.77
SpiritualityBALANCE1.7
Need for SecurityCONSERVATISM1.51
IndividualismJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Vietnam Veterans Memorial
CountryShare
United States83.3%
Japan5.3%
United Kingdom1.5%

See Vietnam Veterans Memorial audiences in other countries

More National memorial audiences in United States

Frequently asked questions

How many fans does Vietnam Veterans Memorial have in United States?

Vietnam Veterans Memorial has an estimated audience of 1,889,678 people in United States, concentrated in Washington, District of Columbia and California.

What is the gender split and age of Vietnam Veterans Memorial fans?

30.3% of Vietnam Veterans Memorial fans are female, 69.7% are male, with an average age of 53.2 years.

Which brands do Vietnam Veterans Memorial fans like most?

Vietnam Veterans Memorial fans show strongest brand affinity for Urban Outfitters (20.08×), Israel (5.27×), and Jeep Wagoneer (10.41×) over the country average.

Where do Vietnam Veterans Memorial fans live in United States?

Vietnam Veterans Memorial fans in United States are most concentrated in Washington, District of Columbia (reach 131,041), California (reach 99,506), and Virginia (reach 83,154). These three regions account for the largest share of the active audience.

What other brands do Vietnam Veterans Memorial fans also like?

Beyond Vietnam Veterans Memorial itself, the audience over-indexes on Israel (5.27×), Jeep Wagoneer (10.41×), Hibachi (9.45×), and Google Home (7.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnam Veterans Memorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.