Rascasse Audience Intelligence

Vietnam Veterans Memorial Audience in United States

A data profile of the people who buy, follow and care about Vietnam Veterans Memorial in United States — modelled from more than twelve digital signal sources. Vietnam Veterans Memorial has an estimated audience of 1,889,678 people in United States.

#1among National memorial in United States
#1186among POI in United States#1161in Travel & Leisure

The average Vietnam Veterans Memorial fan in United States is 53.2 years old, more male, and lives primarily in Washington, District of Columbia.

The audience is concentrated in Washington, District of Columbia, California, Virginia.

Top brand affinities include Navy Federal Credit Union, Chuck Norris, Patriotism, with strongest over-indexing on Navy Federal Credit Union (9.51× the country average).

Demographically, the Vietnam Veterans Memorial audience skews more male with an average age of 53.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vietnam Veterans Memorial fan in United States is more male, around 53.2 years old, with strong Patriotism tendencies and a notable affinity for Navy Federal Credit Union.

Category: Travel & Leisure · Type: POI · Subtype: National memorial

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnam Veterans Memorial profile in United States.

Audience size
1.9M
in United States
Gender
30.3%♀
69.7% male
Age
53.2
average years
Country rank
#14900
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnam Veterans Memorial fans

30.3% are female, 69.7% are male, average age 53.2.

Fig. 02

Gender split

30.3%
Female
69.7%
Male
Demographic split for Vietnam Veterans Memorial audience in United States
MetricValue
Female30.3%
Male69.7%
Average age53.2
Estimated audience size1,889,678
Fig. 03

Age distribution

Ø 53.2
average years
Age distribution of the Vietnam Veterans Memorial audience in United States
Age bracketShare%
16-194%
20-294%
30-397%
40-4915%
50+70%
Fig. 04

Worldwide distribution

83.3%

of the worldwide Vietnam Veterans Memorial audience comes from United States.

Worldwide audience distribution share by country for Vietnam Veterans Memorial
CountryShare
United States83.3%
Japan5.3%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnam Veterans Memorial audience in United States is strongest.

Fig. 05

Top regions by affinity

Vietnam Veterans Memorial fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K34.19×
02Virginia~60K1.39×
03New Mexico~10K1.12×
04Maryland~40K1.10×
05Alaska~3K0.78×
06Vermont~3K0.76×
07North Dakota~3K0.73×
08South Dakota~3K0.70×
09West Virginia~6K0.69×
10Montana~4K0.69×
11Maine~5K0.68×
12Idaho~6K0.64×
13New Hampshire~5K0.64×
14Rhode Island~4K0.64×
15Delaware~3K0.64×
16Utah~10K0.60×
17Nebraska~6K0.60×
18Massachusetts~20K0.57×
19Hawaii~5K0.57×
20Mississippi~9K0.56×
21Iowa~9K0.55×
22Kansas~8K0.54×
23Illinois~30K0.53×
24Kentucky~10K0.53×
25Connecticut~10K0.52×
26Arkansas~8K0.52×
27Oregon~10K0.51×
28Minnesota~10K0.49×
29Washington~20K0.48×
30Wisconsin~10K0.48×
31Tennessee~20K0.47×
32Colorado~10K0.47×
33Oklahoma~10K0.47×
34Pennsylvania~30K0.46×
35Ohio~30K0.46×
36North Carolina~30K0.46×
37Louisiana~10K0.46×
38Missouri~10K0.45×
39Indiana~20K0.44×
40South Carolina~10K0.44×
41Georgia~20K0.43×
42Nevada~8K0.43×
43Michigan~20K0.41×
44New Jersey~20K0.41×
45Alabama~10K0.39×
46New York~40K0.38×
47Arizona~10K0.36×
48California~70K0.35×
49Florida~40K0.34×
50Texas~50K0.32×
Fig. 06

Affinity by region

Affinity by region — Vietnam Veterans Memorial, United States
0.32×1.00×34.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnam Veterans Memorial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnam Veterans Memorial audience
#·InterestCategoryAffinity×
01Military servicePolitics & Society18.19×
02Navy Federal Credit UnionBusiness & Career9.51×
03Freedom of speechPolitics & Society8.10×
04PatriotismPolitics & Society5.96×
05Memorial DayPolitics & Society5.05×
06Drudge ReportSports4.78×
07Chuck NorrisMovies & TV4.72×
08Atlanta BravesSports4.36×
09Rail transportTravel & Leisure3.85×
10Home insuranceBusiness & Career3.75×
11Kyle BuschSports3.73×
12Charitable organizationPolitics & Society3.46×
13Hardware storeHome & Garden3.22×
14Life insuranceBusiness & Career3.19×
15TraditionPolitics & Society2.65×
16Fox News ChannelMovies & TV2.61×
17Nonprofit organizationPolitics & Society2.45×
18Chick-fil-AFood & Beverages2.03×
19Donald TrumpPolitics & Society1.82×
20NatureHome & Garden1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnam Veterans Memorial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnam Veterans Memorial audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM16.98×
Community OrientationOPEN2.21×
IndividualismJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnam Veterans Memorial audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Design AffinityPREMIUM0.73×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vietnam Veterans Memorial have in United States?

Vietnam Veterans Memorial has an estimated audience of 1,889,678 people in United States, concentrated in Washington, District of Columbia and California.

02

What is the gender split and age of Vietnam Veterans Memorial fans?

30.3% of Vietnam Veterans Memorial fans are female, 69.7% are male, with an average age of 53.2 years.

03

Which brands do Vietnam Veterans Memorial fans like most?

Vietnam Veterans Memorial fans show strongest brand affinity for Navy Federal Credit Union (9.51×), Chuck Norris (4.72×), and Patriotism (5.96×) over the country average.

04

Where do Vietnam Veterans Memorial fans live in United States?

Vietnam Veterans Memorial fans in United States are most concentrated in Washington, District of Columbia (reach ~200K), California (reach ~70K), and Virginia (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnam Veterans Memorial fans also like?

Beyond Vietnam Veterans Memorial itself, the audience over-indexes on Chuck Norris (4.72×), Patriotism (5.96×), Drudge Report (4.78×), and Donald Trump (1.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnam Veterans Memorial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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