Rascasse Audience Intelligence

Patriotism Audience in United States

A data profile of the people who buy, follow and care about Patriotism in United States — modelled from more than twelve digital signal sources. Patriotism has an estimated audience of 12,235,209 people in United States.

#1931among Topic in United States#176in Politics & Society

The average Patriotism fan in United States is 48.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Fox News Channel, Melania Trump, with strongest over-indexing on Donald Trump (2.74× the country average).

Demographically, the Patriotism audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Patriotism fan in United States is more male, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Patriotism profile in United States.

Audience size
12.2M
in United States
Gender
39.3%♀
60.7% male
Age
48.5
average years
Country rank
#2913
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Patriotism fans

39.3% are female, 60.7% are male, average age 48.5.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Patriotism audience in United States
MetricValue
Female39.3%
Male60.7%
Average age48.5
Estimated audience size12,235,209
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Patriotism audience in United States
Age bracketShare%
16-197%
20-299%
30-3914%
40-4923%
50+48%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Patriotism audience comes from United States.

Worldwide audience distribution share by country for Patriotism
CountryShare
United States53.4%
Brazil7.7%
Ukraine3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Patriotism audience in United States is strongest.

Fig. 05

Top regions by affinity

Patriotism fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K1.35×
02West Virginia~70K1.27×
03Alabama~200K1.22×
04Oklahoma~200K1.21×
05California~1.5M1.19×
06Texas~1.5M1.19×
07Mississippi~100K1.17×
08South Dakota~30K1.15×
09Kansas~100K1.14×
10Arkansas~100K1.12×
11Virginia~300K1.10×
12Nebraska~70K1.10×
13Missouri~200K1.08×
14Hawaii~60K1.06×
15Georgia~400K1.05×
16North Carolina~400K1.04×
17North Dakota~30K1.04×
18Florida~900K1.03×
19Louisiana~200K1.02×
20Pennsylvania~400K1.01×
21Washington, District of Columbia~40K1.01×
22Michigan~300K1.00×
23Maryland~200K1.00×
24Minnesota~200K1.00×
25Alaska~30K1.00×
26New Jersey~300K0.99×
27Washington~200K0.99×
28Kentucky~200K0.99×
29Idaho~60K0.99×
30Indiana~200K0.98×
31Nevada~100K0.98×
32Tennessee~200K0.97×
33Illinois~400K0.96×
34South Carolina~200K0.96×
35Oregon~100K0.96×
36Utah~100K0.96×
37New Mexico~60K0.95×
38Delaware~30K0.95×
39Iowa~90K0.94×
40Ohio~400K0.93×
41Wisconsin~200K0.93×
42Montana~30K0.92×
43New York~600K0.90×
44Connecticut~100K0.88×
45Maine~40K0.84×
46New Hampshire~40K0.83×
47Massachusetts~200K0.82×
48Rhode Island~30K0.82×
49Vermont~20K0.80×
50Colorado~100K0.78×
Fig. 06

Affinity by region

Affinity by region — Patriotism, United States
0.78×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Patriotism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Patriotism audience
#·InterestCategoryAffinity×
01IndependencePolitics & Society5.27×
02Supreme Court of the United StatesPolitics & Society4.90×
03Veterans DayPolitics & Society4.22×
04Memorial DayPolitics & Society3.55×
05United States SenatePolitics & Society3.23×
06Joe BidenPolitics & Society3.00×
07Made in USABusiness & Career2.96×
08Fox News ChannelMovies & TV2.94×
09NationPolitics & Society2.88×
10Donald TrumpPolitics & Society2.74×
11ElectionPolitics & Society2.69×
12Melania TrumpPolitics & Society2.65×
13Survival skillsPolitics & Society2.47×
14SiblingKids & Family2.15×
15AutoZoneCars & Mobility1.75×
16Chick-fil-AFood & Beverages1.71×
17TexasTravel & Leisure1.67×
18PoliticsPolitics & Society1.63×
19U.S. stateTravel & Leisure1.56×
20North AmericaTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Patriotism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Patriotism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.69×
Community OrientationOPEN1.42×
DIY MentalityTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Patriotism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.84×
Urban LifestyleOPEN0.86×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Patriotism have in United States?

Patriotism has an estimated audience of 12,235,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Patriotism fans?

39.3% of Patriotism fans are female, 60.7% are male, with an average age of 48.5 years.

03

Which brands do Patriotism fans like most?

Patriotism fans show strongest brand affinity for Donald Trump (2.74×), Fox News Channel (2.94×), and Melania Trump (2.65×) over the country average.

04

Where do Patriotism fans live in United States?

Patriotism fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Patriotism fans also like?

Beyond Patriotism itself, the audience over-indexes on Fox News Channel (2.94×), Melania Trump (2.65×), Joe Biden (3×), and United States Senate (3.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Patriotism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Patriotism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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