Patriotism Audience in United States

Patriotism logo

Patriotism has an estimated audience of 12,235,209 people in United States. 39.3% are female, 60.7% are male, average age 48.5. Top regions: California, Texas, Florida. Top brand affinities: Fox News Channel, United States Senate, Independence, U.S. state, Made in USA.

The average Patriotism fan in United States is 48.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fox News Channel, United States Senate, Independence, with strongest over-indexing on Fox News Channel (2.94× the country average). Demographically, the Patriotism audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Patriotism fans

Demographic split for Patriotism audience in United States
MetricValue
Female39.3%
Male60.7%
Average age48.5
Estimated audience size12,235,209

Audience persona

The typical Patriotism fan in United States is more male, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Fox News Channel.

Top regions in United States

Top regions ranked by reach for Patriotism in United States
RegionReachAffinity
California1,739,5261.29×
Texas1,251,0671.19×
Florida933,0181.13×
New York685,8991×
Georgia409,2701.09×
Pennsylvania407,0790.99×
Illinois400,5720.98×
North Carolina387,6081.05×
Arizona367,7911.47×
Ohio347,2920.92×
Virginia332,4021.12×
Michigan329,7031.03×
New Jersey312,4061×
Washington263,5321.07×
Tennessee253,4101.03×
Indiana224,1461×
Maryland216,0741.03×
Missouri209,9421.06×
Alabama207,6151.21×
Massachusetts203,7270.85×
Minnesota179,9531.03×
South Carolina172,7360.94×
Wisconsin166,3600.9×
Oklahoma157,8881.16×
Colorado156,1450.81×
Louisiana154,4030.98×
Kentucky149,1790.97×
Oregon145,5841.04×
Mississippi114,2971.13×
Nevada113,7630.96×
Utah110,5241.01×
Kansas107,6601.12×
Arkansas107,2911.06×
Connecticut104,6700.85×
Iowa94,2020.93×
West Virginia74,7091.31×
Idaho58,0090.95×
Nebraska57,8000.94×
New Mexico57,3410.93×
Hawaii56,2771.07×
Washington, District of Columbia40,2941.1×
New Hampshire37,4490.78×
Maine33,4110.76×
Rhode Island31,2000.8×
Delaware30,5060.9×
Montana28,6770.84×
North Dakota25,1061×
Alaska24,8090.95×
South Dakota24,3040.86×
Vermont14,9350.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Patriotism audience
BrandAffinityCategory
Fox News Channel2.94×Movies & TV
United States Senate3.23×Politics & Society
Independence5.27×Politics & Society
U.S. state1.56×Travel & Leisure
Made in USA2.96×Business & Career
Nation2.88×Politics & Society
Election2.69×Politics & Society
Survival skills2.47×Politics & Society
Politics1.63×Politics & Society
Texas1.67×Travel & Leisure
Sibling2.15×Kids & Family
Supreme Court of the United States4.9×Politics & Society
Chick-fil-A1.71×Food & Beverages
AutoZone1.75×Cars & Mobility
North America1.5×Travel & Leisure
Memorial Day3.55×Politics & Society
Veterans Day4.22×Politics & Society
News broadcasting1.56×Business & Career
Camping1.5×Travel & Leisure
Chuck Norris2.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Patriotism audience
TraitClusterScore
PatriotismCONSERVATISM2.65
IndividualismJOY1.62
Need for SecurityCONSERVATISM1.22
SpiritualityBALANCE1.18
TraditionCONSERVATISM1.18
Community OrientationOPEN1.06

Worldwide distribution

Worldwide audience distribution share by country for Patriotism
CountryShare
United States53.4%
Brazil7.7%
Ukraine3.5%

See Patriotism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Patriotism have in United States?

Patriotism has an estimated audience of 12,235,209 people in United States, concentrated in California and Texas.

What is the gender split and age of Patriotism fans?

39.3% of Patriotism fans are female, 60.7% are male, with an average age of 48.5 years.

Which brands do Patriotism fans like most?

Patriotism fans show strongest brand affinity for Fox News Channel (2.94×), United States Senate (3.23×), and Independence (5.27×) over the country average.

Where do Patriotism fans live in United States?

Patriotism fans in United States are most concentrated in California (reach 1,739,526), Texas (reach 1,251,067), and Florida (reach 933,018). These three regions account for the largest share of the active audience.

What other brands do Patriotism fans also like?

Beyond Patriotism itself, the audience over-indexes on United States Senate (3.23×), Independence (5.27×), U.S. state (1.56×), and Made in USA (2.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Patriotism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.