Independence Audience in United States

Independence has an estimated audience of 9,146,054 people in United States. 52.1% are female, 47.9% are male, average age 42.8. Top regions: Missouri, Texas, Ohio. Top brand affinities: Planet Fitness, Patriotism, Diaper bag, Fly fishing, Golf Channel.

The average Independence fan in United States is 42.8 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, Ohio. Top brand affinities include Planet Fitness, Patriotism, Diaper bag, with strongest over-indexing on Planet Fitness (3.47× the country average). Demographically, the Independence audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Department store

Demographics of Independence fans

Demographic split for Independence audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.8
Estimated audience size9,146,054

Audience persona

The typical Independence fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Independence in United States
RegionReachAffinity
Missouri660,3334.48×
Texas606,8970.77×
Ohio569,8572.02×
California453,6980.45×
Florida410,5580.66×
Kansas331,6324.6×
Pennsylvania326,4781.06×
New York316,9570.62×
Illinois268,8870.88×
North Carolina242,6830.88×
Oregon232,0612.21×
Virginia228,7061.03×
Iowa207,5622.75×
Kentucky200,2841.75×
Georgia183,9610.65×
Michigan160,7970.67×
Minnesota148,1161.13×
Arizona146,4070.78×
Louisiana144,6181.23×
New Jersey142,2500.61×
Tennessee129,5620.71×
Wisconsin122,9710.89×
Washington120,5960.66×
Indiana118,6840.71×
Oklahoma107,9581.06×
Colorado106,5250.74×
Maryland103,2620.66×
Massachusetts103,2370.57×
Alabama81,0460.63×
South Carolina80,0700.58×
Utah70,2000.86×
Arkansas63,5990.84×
Mississippi57,4940.76×
Nevada56,9590.64×
Connecticut52,7920.58×
Nebraska42,2490.92×
Idaho41,3560.9×
West Virginia34,5260.81×
New Mexico27,0970.59×
Washington, District of Columbia23,8270.87×
Delaware23,1280.92×
Hawaii21,4750.55×
Montana20,1790.8×
Maine16,8010.51×
New Hampshire16,7790.47×
Rhode Island15,8360.54×
Alaska13,9040.71×
South Dakota12,1610.58×
North Dakota11,9690.64×
Wyoming8,2360.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Independence audience
BrandAffinityCategory
Planet Fitness3.47×Sports
Patriotism7.26×Politics & Society
Diaper bag4.72×Kids & Family
Fly fishing3.86×Sports
Golf Channel3.19×Sports
Fox News Channel1.54×Movies & TV
Bass guitar2.61×Music & Radio
The Breakfast Club3.96×Movies & TV
Metaphysics2.78×Business & Career
Dentistry2.55×Business & Career
Clarinet4.36×Music & Radio
Red Sea6.62×Travel & Leisure
Industrial engineering5.65×Business & Career
Multi-tool3.93×Home & Garden
NBA Finals2.25×Sports
Israel3.37×Travel & Leisure
Saxophone4.24×Music & Radio
College basketball2.4×Sports
Carpentry2.6×Home & Garden
Funko4.73×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Independence audience
TraitClusterScore
PatriotismCONSERVATISM2.29
TravellingTHRILL1.3
Need for SecurityCONSERVATISM1.28
Community OrientationOPEN1.25
SpiritualityBALANCE1.24
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Independence
CountryShare
United States22.0%
Japan13.5%
Spain5.2%

See Independence audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Independence have in United States?

Independence has an estimated audience of 9,146,054 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Independence fans?

52.1% of Independence fans are female, 47.9% are male, with an average age of 42.8 years.

Which brands do Independence fans like most?

Independence fans show strongest brand affinity for Planet Fitness (3.47×), Patriotism (7.26×), and Diaper bag (4.72×) over the country average.

Where do Independence fans live in United States?

Independence fans in United States are most concentrated in Missouri (reach 660,333), Texas (reach 606,897), and Ohio (reach 569,857). These three regions account for the largest share of the active audience.

What other brands do Independence fans also like?

Beyond Independence itself, the audience over-indexes on Patriotism (7.26×), Diaper bag (4.72×), Fly fishing (3.86×), and Golf Channel (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Independence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.