Rascasse Audience Intelligence

Independence Audience in United States

A data profile of the people who buy, follow and care about Independence in United States — modelled from more than twelve digital signal sources. Independence has an estimated audience of 9,146,054 people in United States.

#8among Department store in United States#2472among Topic in United States#237in Politics & Society

The average Independence fan in United States is 42.8 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, Ohio, Texas.

Top brand affinities include Patriotism, Planet Fitness, Israel, with strongest over-indexing on Patriotism (5.27× the country average).

Demographically, the Independence audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Independence fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Patriotism.

Category: Politics & Society · Type: Topic · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independence profile in United States.

Audience size
9.1M
in United States
Gender
52.1%♀
47.9% male
Age
42.8
average years
Country rank
#3918
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independence fans

52.1% are female, 47.9% are male, average age 42.8.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Independence audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.8
Estimated audience size9,146,054
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Independence audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Independence audience comes from United States.

Worldwide audience distribution share by country for Independence
CountryShare
United States22.0%
Japan13.5%
Spain5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independence audience in United States is strongest.

Fig. 05

Top regions by affinity

Independence fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~400K5.96×
02Missouri~700K4.77×
03Iowa~300K4.27×
04Oregon~400K3.57×
05Ohio~700K2.31×
06Kentucky~200K2.00×
07Minnesota~200K1.29×
08Louisiana~100K1.23×
09Pennsylvania~300K1.10×
10Wisconsin~100K1.01×
11Oklahoma~90K0.93×
12Illinois~300K0.88×
13Virginia~200K0.87×
14Montana~20K0.87×
15Delaware~20K0.86×
16West Virginia~40K0.84×
17Nebraska~40K0.79×
18Idaho~40K0.78×
19Washington, District of Columbia~20K0.78×
20Utah~60K0.76×
21Arkansas~60K0.75×
22North Carolina~200K0.74×
23Mississippi~60K0.74×
24Alaska~10K0.71×
25North Dakota~10K0.67×
26Texas~500K0.65×
27Indiana~100K0.64×
28Arizona~100K0.63×
29South Dakota~10K0.63×
30Colorado~90K0.60×
31Tennessee~100K0.58×
32Vermont~9K0.58×
33New Mexico~30K0.57×
34Rhode Island~20K0.56×
35Georgia~200K0.55×
36Michigan~100K0.55×
37Maryland~90K0.55×
38Nevada~50K0.55×
39Hawaii~20K0.55×
40New Jersey~100K0.54×
41Washington~100K0.54×
42Alabama~70K0.54×
43Maine~20K0.53×
44Florida~300K0.52×
45South Carolina~70K0.51×
46Connecticut~50K0.51×
47California~500K0.50×
48New Hampshire~20K0.50×
49New York~200K0.49×
50Massachusetts~80K0.47×
Fig. 06

Affinity by region

Affinity by region — Independence, United States
0.47×1.00×5.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Independence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Independence audience
#·InterestCategoryAffinity×
01Red SeaTravel & Leisure5.37×
02PatriotismPolitics & Society5.27×
03Supreme Court of the United StatesPolitics & Society3.50×
04Web serverTechnology & Electronics3.03×
05IsraelTravel & Leisure2.89×
06Chuck NorrisMovies & TV2.33×
07Memorial DayPolitics & Society2.33×
08Drudge ReportSports2.14×
09Diaper bagKids & Family2.13×
10Fly fishingSports2.08×
11Political scienceBusiness & Career1.95×
12Planet FitnessSports1.82×
13Creative CommonsTechnology & Electronics1.80×
14Golf ChannelSports1.69×
15MetaphysicsBusiness & Career1.67×
16CBS SportsMovies & TV1.65×
17PhilanthropyArts & Culture1.63×
18Ace HardwareHome & Garden1.58×
19GeneticsKids & Family1.51×
20Las VegasTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Independence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Independence audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.70×
Need for SecurityCONSERVATISM1.37×
Career OrientationPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Independence audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.74×
MindfulnessBALANCE0.88×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Independence have in United States?

Independence has an estimated audience of 9,146,054 people in United States, concentrated in Missouri and Ohio.

02

What is the gender split and age of Independence fans?

52.1% of Independence fans are female, 47.9% are male, with an average age of 42.8 years.

03

Which brands do Independence fans like most?

Independence fans show strongest brand affinity for Patriotism (5.27×), Planet Fitness (1.82×), and Israel (2.89×) over the country average.

04

Where do Independence fans live in United States?

Independence fans in United States are most concentrated in Missouri (reach ~700K), Ohio (reach ~700K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Independence fans also like?

Beyond Independence itself, the audience over-indexes on Planet Fitness (1.82×), Israel (2.89×), Chuck Norris (2.33×), and Red Sea (5.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Independence audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Independence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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