Independence Audience in United States

Independence logo

Independence has an estimated audience of 9,146,054 people in United States. 52.1% are female, 47.9% are male, average age 42.8. Top regions: Missouri, Texas, Ohio. Top brand affinities: Urban Outfitters, Nationality, Nebraska Cornhuskers football, Queens College, City University of New York, Jesse Plemons.

The average Independence fan in United States is 42.8 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Texas, Ohio. Top brand affinities include Urban Outfitters, Nationality, Nebraska Cornhuskers football, with strongest over-indexing on Urban Outfitters (2.27× the country average). Demographically, the Independence audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Department store

Demographics of Independence fans

Demographic split for Independence audience in United States
MetricValue
Female52.1%
Male47.9%
Average age42.8
Estimated audience size9,146,054

Audience persona

The typical Independence fan in United States is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Independence in United States
RegionReachAffinity
Missouri660,3334.48×
Texas606,8970.77×
Ohio569,8572.02×
California453,6980.45×
Florida410,5580.66×
Kansas331,6324.6×
Pennsylvania326,4781.06×
New York316,9570.62×
Illinois268,8870.88×
North Carolina242,6830.88×
Oregon232,0612.21×
Virginia228,7061.03×
Iowa207,5622.75×
Kentucky200,2841.75×
Georgia183,9610.65×
Michigan160,7970.67×
Minnesota148,1161.13×
Arizona146,4070.78×
Louisiana144,6181.23×
New Jersey142,2500.61×
Tennessee129,5620.71×
Wisconsin122,9710.89×
Washington120,5960.66×
Indiana118,6840.71×
Oklahoma107,9581.06×
Colorado106,5250.74×
Maryland103,2620.66×
Massachusetts103,2370.57×
Alabama81,0460.63×
South Carolina80,0700.58×
Utah70,2000.86×
Arkansas63,5990.84×
Mississippi57,4940.76×
Nevada56,9590.64×
Connecticut52,7920.58×
Nebraska42,2490.92×
Idaho41,3560.9×
West Virginia34,5260.81×
New Mexico27,0970.59×
Washington, District of Columbia23,8270.87×
Delaware23,1280.92×
Hawaii21,4750.55×
Montana20,1790.8×
Maine16,8010.51×
New Hampshire16,7790.47×
Rhode Island15,8360.54×
Alaska13,9040.71×
South Dakota12,1610.58×
North Dakota11,9690.64×
Wyoming8,2360.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Independence audience
BrandAffinityCategory
Urban Outfitters2.27×Shopping
Nationality2.48×Politics & Society
Nebraska Cornhuskers football2.97×Sports
Queens College, City University of New York5.6×Business & Career
Jesse Plemons2.44×Movies & TV
Grammarly2.64×Business & Career
Glossier2.99×Beauty & Wellness
Urban horticulture1.99×Home & Garden
Charlamagne Tha God4.81×Movies & TV
Home staging2.65×Home & Garden
Staycation1.63×Home & Garden
Jaws2.7×Movies & TV
Bully (2011 film)3.11×Movies & TV
Noodle (Gorillaz)1.5×Music & Radio
TeachHUB1.64×Business & Career
Nipsey Hussle2.35×Music & Radio
Kento Yamazaki4.27×Movies & TV
Jeep Wagoneer2.07×Cars & Mobility
Plainfield, New Jersey3.91×Travel & Leisure
Layne Staley2.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Independence audience
TraitClusterScore
PatriotismCONSERVATISM2.29
TravellingTHRILL1.3
Need for SecurityCONSERVATISM1.28
Community OrientationOPEN1.25
SpiritualityBALANCE1.24
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Independence
CountryShare
United States22.0%
Japan13.5%
Spain5.2%

See Independence audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Independence have in United States?

Independence has an estimated audience of 9,146,054 people in United States, concentrated in Missouri and Texas.

What is the gender split and age of Independence fans?

52.1% of Independence fans are female, 47.9% are male, with an average age of 42.8 years.

Which brands do Independence fans like most?

Independence fans show strongest brand affinity for Urban Outfitters (2.27×), Nationality (2.48×), and Nebraska Cornhuskers football (2.97×) over the country average.

Where do Independence fans live in United States?

Independence fans in United States are most concentrated in Missouri (reach 660,333), Texas (reach 606,897), and Ohio (reach 569,857). These three regions account for the largest share of the active audience.

What other brands do Independence fans also like?

Beyond Independence itself, the audience over-indexes on Nationality (2.48×), Nebraska Cornhuskers football (2.97×), Queens College, City University of New York (5.6×), and Jesse Plemons (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Independence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.