Rascasse Audience Intelligence

Independence Audience in Germany

A data profile of the people who buy, follow and care about Independence in Germany — modelled from more than twelve digital signal sources. Independence has an estimated audience of 394,012 people in Germany.

#26among Department store in Germany#5319among Topic in Germany#686in Politics & Society

The average Independence fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stade Brestois 29, Qatar, Political geography, with strongest over-indexing on Stade Brestois 29 (53.74× the country average).

Demographically, the Independence audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Independence fan in Germany is balanced, around 38.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Stade Brestois 29.

Category: Politics & Society · Type: Topic · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independence profile in Germany.

Audience size
394K
in Germany
Gender
47.4%♀
52.6% male
Age
38.2
average years
Country rank
#14173
Topic in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independence fans

47.4% are female, 52.6% are male, average age 38.2.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Independence audience in Germany
MetricValue
Female47.4%
Male52.6%
Average age38.2
Estimated audience size394,012
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Independence audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Independence audience comes from Germany.

Worldwide audience distribution share by country for Independence
CountryShare
United States22.0%
Japan13.5%
Spain5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independence audience in Germany is strongest.

Fig. 05

Top regions by affinity

Independence fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.22×
02Rheinland-Pfalz~20K1.12×
03Baden-Württemberg~50K1.01×
04Niedersachsen~40K1.01×
05Nordrhein-Westfalen~90K1.00×
06Hamburg~9K1.00×
07Saarland~5K1.00×
08Bremen~3K1.00×
09Schleswig-Holstein~10K0.99×
10Thüringen~10K0.99×
11Bayern~60K0.98×
12Berlin~20K0.98×
13Mecklenburg-Vorpommern~7K0.98×
14Sachsen~20K0.95×
15Sachsen-Anhalt~10K0.94×
16Brandenburg~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Independence, Germany
0.90×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Independence audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Independence audience
#·InterestCategoryAffinity×
01Stade Brestois 29Sports53.74×
02PrivaliaFashion & Accessoires53.16×
03NileTravel & Leisure18.11×
04Political geographyPolitics & Society13.40×
05Egypt national football teamSports11.25×
06Al Ahly SCSports10.26×
07CairoTravel & Leisure9.95×
08NamibiaTravel & Leisure9.61×
09Mohamed SalahSports9.37×
10QatarTravel & Leisure9.21×
11Jeff BezosBusiness & Career9.06×
12Red SeaTravel & Leisure8.78×
13Public administrationBusiness & Career7.02×
14AlgeriaTravel & Leisure6.70×
15TunisiaTravel & Leisure6.39×
16BeirutTravel & Leisure5.35×
17Country rapMusic & Radio4.92×
18IsraelTravel & Leisure4.70×
19Ligue 1Sports4.29×
20AldiShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Independence audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Independence audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.10×
SpiritualityBALANCE1.99×
Urban LifestyleOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Independence audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.62×
DIY MentalityTHRILL0.65×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Independence have in Germany?

Independence has an estimated audience of 394,012 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Independence fans?

47.4% of Independence fans are female, 52.6% are male, with an average age of 38.2 years.

03

Which brands do Independence fans like most?

Independence fans show strongest brand affinity for Stade Brestois 29 (53.74×), Qatar (9.21×), and Political geography (13.4×) over the country average.

04

Where do Independence fans live in Germany?

Independence fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Independence fans also like?

Beyond Independence itself, the audience over-indexes on Qatar (9.21×), Political geography (13.4×), Jeff Bezos (9.06×), and Privalia (53.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in Germany

See Independence audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Independence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →