Independence Audience in Germany
Independence has an estimated audience of 394,012 people in Germany. 47.4% are female, 52.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Laneige, New Bulgarian University, Medieval fantasy, Camargue, Gil Ofarim.
The average Independence fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Laneige, New Bulgarian University, Medieval fantasy, with strongest over-indexing on Laneige (12.13× the country average). Demographically, the Independence audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Department store
Demographics of Independence fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 38.2 |
| Estimated audience size | 394,012 |
Audience persona
The typical Independence fan in Germany is balanced, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Laneige.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,600 | 1.02× |
| Bayern | 63,943 | 1.01× |
| Baden-Württemberg | 55,038 | 1.02× |
| Niedersachsen | 39,286 | 1.03× |
| Hessen | 38,424 | 1.28× |
| Rheinland-Pfalz | 22,111 | 1.12× |
| Berlin | 18,442 | 1.05× |
| Sachsen | 17,787 | 0.92× |
| Schleswig-Holstein | 14,054 | 0.99× |
| Brandenburg | 10,777 | 0.88× |
| Thüringen | 9,628 | 0.96× |
| Hamburg | 9,274 | 1.04× |
| Sachsen-Anhalt | 8,624 | 0.84× |
| Mecklenburg-Vorpommern | 7,116 | 0.95× |
| Saarland | 4,490 | 0.93× |
| Bremen | 3,242 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laneige | 12.13× | Beauty & Wellness |
| New Bulgarian University | 42.08× | Business & Career |
| Medieval fantasy | 18.88× | Literature |
| Camargue | 18.68× | Travel & Leisure |
| Gil Ofarim | 1.69× | Music & Radio |
| Fast Five | 6.24× | Movies & TV |
| Pillow | 1.77× | Home & Garden |
| Este, Veneto | 2.87× | Travel & Leisure |
| Golem | 3.49× | Technology & Electronics |
| Handmade Gifts | 2.12× | Kids & Family |
| Stradivarius | 1.67× | Shopping |
| Elbenwald.de | 10.54× | Shopping |
| Humans (TV series) | 4.98× | Movies & TV |
| Gudrun Sjödén | 2.84× | Fashion & Accessoires |
| Jaguar F-Pace | 5.83× | Cars & Mobility |
| Urban horticulture | 1.59× | Home & Garden |
| Natural rubber | 1.99× | Cars & Mobility |
| Call option | 8.19× | Business & Career |
| Home Delivery | 2.17× | Food & Beverages |
| Video izle | 2.51× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.8 |
| Convenience Orientation | PREMIUM | 1.67 |
| Urban Lifestyle | OPEN | 1.52 |
| Tradition | CONSERVATISM | 1.41 |
| Community Orientation | OPEN | 1.38 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 13.5% |
| Spain | 5.2% |
See Independence audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Independence have in Germany?
Independence has an estimated audience of 394,012 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Independence fans?
47.4% of Independence fans are female, 52.6% are male, with an average age of 38.2 years.
Which brands do Independence fans like most?
Independence fans show strongest brand affinity for Laneige (12.13×), New Bulgarian University (42.08×), and Medieval fantasy (18.88×) over the country average.
Where do Independence fans live in Germany?
Independence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,600), Bayern (reach 63,943), and Baden-Württemberg (reach 55,038). These three regions account for the largest share of the active audience.
What other brands do Independence fans also like?
Beyond Independence itself, the audience over-indexes on New Bulgarian University (42.08×), Medieval fantasy (18.88×), Camargue (18.68×), and Gil Ofarim (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Independence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.