Independence Audience in Germany
Independence has an estimated audience of 394,012 people in Germany. 47.4% are female, 52.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Country rap, Satire, Privalia, Headphones, Tunisia.
The average Independence fan in Germany is 38.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Country rap, Satire, Privalia, with strongest over-indexing on Country rap (15.61× the country average). Demographically, the Independence audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Department store
Demographics of Independence fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 38.2 |
| Estimated audience size | 394,012 |
Audience persona
The typical Independence fan in Germany is balanced, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Country rap.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,600 | 1.02× |
| Bayern | 63,943 | 1.01× |
| Baden-Württemberg | 55,038 | 1.02× |
| Niedersachsen | 39,286 | 1.03× |
| Hessen | 38,424 | 1.28× |
| Rheinland-Pfalz | 22,111 | 1.12× |
| Berlin | 18,442 | 1.05× |
| Sachsen | 17,787 | 0.92× |
| Schleswig-Holstein | 14,054 | 0.99× |
| Brandenburg | 10,777 | 0.88× |
| Thüringen | 9,628 | 0.96× |
| Hamburg | 9,274 | 1.04× |
| Sachsen-Anhalt | 8,624 | 0.84× |
| Mecklenburg-Vorpommern | 7,116 | 0.95× |
| Saarland | 4,490 | 0.93× |
| Bremen | 3,242 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Country rap | 15.61× | Music & Radio |
| Satire | 8.81× | Literature |
| Privalia | 71.86× | Fashion & Accessoires |
| Headphones | 7.78× | Technology & Electronics |
| Tunisia | 10.54× | Travel & Leisure |
| Algeria | 11.27× | Travel & Leisure |
| Public administration | 11.36× | Business & Career |
| Stade Brestois 29 | 42.08× | Sports |
| Qatar | 9.23× | Travel & Leisure |
| Beirut | 7.46× | Travel & Leisure |
| Political geography | 13.15× | Politics & Society |
| Cairo | 13.89× | Travel & Leisure |
| TF1 | 14.68× | Movies & TV |
| OUTFITTERS | 18.96× | Shopping |
| Jeff Bezos | 6.73× | Business & Career |
| Bleacher Report | 18.88× | Sports |
| Pillow | 4.81× | Home & Garden |
| Firefox | 6.27× | Internet & Social Media |
| Hush Puppies | 30.4× | Fashion & Accessoires |
| Red Sea | 10.1× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.8 |
| Convenience Orientation | PREMIUM | 1.67 |
| Urban Lifestyle | OPEN | 1.52 |
| Tradition | CONSERVATISM | 1.41 |
| Community Orientation | OPEN | 1.38 |
| Quality Awareness | PREMIUM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Japan | 13.5% |
| Spain | 5.2% |
See Independence audiences in other countries
More Department store audiences in Germany
- Metro (department store) (8,068,302)
- Starbuck, Minnesota (5,305,277)
- Galeria (2,433,209)
- Frost, Minnesota (2,332,055)
- Liberty (1,560,553)
Frequently asked questions
How many fans does Independence have in Germany?
Independence has an estimated audience of 394,012 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Independence fans?
47.4% of Independence fans are female, 52.6% are male, with an average age of 38.2 years.
Which brands do Independence fans like most?
Independence fans show strongest brand affinity for Country rap (15.61×), Satire (8.81×), and Privalia (71.86×) over the country average.
Where do Independence fans live in Germany?
Independence fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,600), Bayern (reach 63,943), and Baden-Württemberg (reach 55,038). These three regions account for the largest share of the active audience.
What other brands do Independence fans also like?
Beyond Independence itself, the audience over-indexes on Satire (8.81×), Privalia (71.86×), Headphones (7.78×), and Tunisia (10.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Independence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.