Practical shooting Audience in United States

Practical shooting logo

Practical shooting has an estimated audience of 2,082,699 people in United States. 31.2% are female, 68.8% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Vocal harmony, Grinch, Wok, Governor of Michigan.

The average Practical shooting fan in United States is 37.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Vocal harmony, Grinch, with strongest over-indexing on Urban Outfitters (119.65× the country average). Demographically, the Practical shooting audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Practical shooting fans

Demographic split for Practical shooting audience in United States
MetricValue
Female31.2%
Male68.8%
Average age37.6
Estimated audience size2,082,699

Audience persona

The typical Practical shooting fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Practical shooting in United States
RegionReachAffinity
California75,2970.33×
Texas52,9300.3×
Florida43,6800.31×
New York24,2590.21×
Mississippi22,3461.3×
Pennsylvania21,2300.3×
Louisiana19,8690.74×
Arkansas19,8521.16×
North Carolina19,8110.32×
Oklahoma19,4150.84×
Kentucky19,1070.73×
Tennessee19,0880.46×
Colorado19,0600.58×
Alabama18,4950.64×
West Virginia18,4481.9×
South Carolina17,4930.56×
Ohio17,1000.27×
Indiana17,0440.45×
Kansas17,0401.04×
Idaho17,0361.63×
Georgia17,0300.27×
Washington16,8650.4×
Virginia16,7880.33×
New Jersey16,6640.31×
Missouri16,5070.49×
Illinois16,3980.24×
Hawaii16,2741.82×
Iowa16,1770.94×
Montana16,0482.78×
South Dakota15,8403.29×
Michigan15,7130.29×
Wisconsin15,6290.5×
North Dakota15,4233.6×
New Hampshire15,2001.85×
Minnesota15,1280.51×
Arizona15,0520.35×
Wyoming14,9234.83×
Nebraska14,8851.43×
Connecticut14,8620.71×
New Mexico14,8071.42×
Nevada14,7590.73×
Rhode Island14,6782.21×
Oregon14,5710.61×
Utah14,4840.78×
Maryland14,3180.4×
Massachusetts13,8210.34×
Washington, District of Columbia9,4911.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Practical shooting audience
BrandAffinityCategory
Urban Outfitters119.65×Shopping
Vocal harmony10.7×Music & Radio
Grinch5.47×Movies & TV
Wok8.75×Food & Beverages
Governor of Michigan9.63×Politics & Society
Hibachi9.73×Food & Beverages
Historic site4.69×Arts & Culture
Goop5.81×Internet & Social Media
Cleveland Clinic6.08×Health
Hipster9.9×Politics & Society
La Jolla9.2×Travel & Leisure
Home staging5.23×Home & Garden
Google Home6.11×Technology & Electronics
Cherish (group)9.53×Music & Radio
Nebraska Cornhuskers football3.13×Sports
One Day International28×Sports
Gift registry10.64×Kids & Family
edureka29.8×Business & Career
Elsword12.56×Games
Grace Slick6.51×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Practical shooting audience
TraitClusterScore
PatriotismCONSERVATISM53.91
DIY MentalityTHRILL1.73
Risk AppetiteTHRILL1.45
Need for SecurityCONSERVATISM1.44
Luxury OrientationPREMIUM1.39
IndividualismJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Practical shooting
CountryShare
United States39.3%
Brazil11.6%
Japan6.6%

See Practical shooting audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Practical shooting have in United States?

Practical shooting has an estimated audience of 2,082,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Practical shooting fans?

31.2% of Practical shooting fans are female, 68.8% are male, with an average age of 37.6 years.

Which brands do Practical shooting fans like most?

Practical shooting fans show strongest brand affinity for Urban Outfitters (119.65×), Vocal harmony (10.7×), and Grinch (5.47×) over the country average.

Where do Practical shooting fans live in United States?

Practical shooting fans in United States are most concentrated in California (reach 75,297), Texas (reach 52,930), and Florida (reach 43,680). These three regions account for the largest share of the active audience.

What other brands do Practical shooting fans also like?

Beyond Practical shooting itself, the audience over-indexes on Vocal harmony (10.7×), Grinch (5.47×), Wok (8.75×), and Governor of Michigan (9.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Practical shooting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.