Rascasse Audience Intelligence

Practical shooting Audience in United States

A data profile of the people who buy, follow and care about Practical shooting in United States — modelled from more than twelve digital signal sources. Practical shooting has an estimated audience of 2,082,699 people in United States.

#167among Sport in United States#6189among Topic in United States#1243in Sports

The average Practical shooting fan in United States is 37.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Donald Trump, Public security, Self-defense, with strongest over-indexing on Donald Trump (2.64× the country average).

Demographically, the Practical shooting audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Practical shooting fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Practical shooting profile in United States.

Audience size
2.1M
in United States
Gender
31.2%♀
68.8% male
Age
37.6
average years
Country rank
#13803
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Practical shooting fans

31.2% are female, 68.8% are male, average age 37.6.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Practical shooting audience in United States
MetricValue
Female31.2%
Male68.8%
Average age37.6
Estimated audience size2,082,699
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Practical shooting audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

39.3%

of the worldwide Practical shooting audience comes from United States.

Worldwide audience distribution share by country for Practical shooting
CountryShare
United States39.3%
Brazil11.6%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Practical shooting audience in United States is strongest.

Fig. 05

Top regions by affinity

Practical shooting fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K1.57×
02North Dakota~6K1.42×
03Montana~8K1.31×
04South Dakota~6K1.30×
05Idaho~10K1.14×
06New Hampshire~9K1.14×
07Hawaii~10K1.12×
08Rhode Island~7K1.12×
09West Virginia~10K1.10×
10New Mexico~10K1.08×
11Nebraska~10K1.08×
12Washington, District of Columbia~7K1.07×
13Alaska~5K1.06×
14Arkansas~20K1.04×
15Mississippi~20K1.03×
16Maine~8K1.01×
17Delaware~6K1.01×
18Kansas~20K1.00×
19Iowa~20K0.99×
20Oklahoma~20K0.98×
21Louisiana~30K0.97×
22Nevada~20K0.97×
23Utah~20K0.97×
24Kentucky~20K0.96×
25Alabama~30K0.94×
26Connecticut~20K0.94×
27South Carolina~30K0.93×
28Oregon~20K0.93×
29Missouri~30K0.91×
30Wisconsin~30K0.91×
31Minnesota~30K0.91×
32Tennessee~40K0.90×
33Indiana~30K0.90×
34Maryland~30K0.89×
35Colorado~30K0.89×
36Arizona~40K0.88×
37Massachusetts~40K0.88×
38Michigan~50K0.87×
39Washington~40K0.87×
40New Jersey~50K0.86×
41Virginia~40K0.86×
42Ohio~50K0.85×
43Georgia~50K0.85×
44North Carolina~50K0.85×
45Pennsylvania~60K0.83×
46Illinois~60K0.83×
47New York~90K0.77×
48Florida~100K0.74×
49Texas~100K0.70×
50California~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Practical shooting, United States
0.64×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Practical shooting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Practical shooting audience
#·InterestCategoryAffinity×
01BundeswehrPolitics & Society105.21×
02Counter-terrorism awarenessPolitics & Society25.29×
03Military servicePolitics & Society21.03×
04Skeet shootingSports19.99×
05Public securityPolitics & Society9.30×
06MakitaHome & Garden7.62×
07Self-defenseSports6.62×
08Sportsman's WarehouseShopping5.95×
09Drudge ReportSports4.67×
10Hardware storeHome & Garden4.31×
11Discount TireShopping4.13×
12Extreme sportSports3.51×
13Solar energyHome & Garden3.25×
14Planet FitnessSports3.22×
15Bass guitarMusic & Radio2.72×
16Donald TrumpPolitics & Society2.64×
17AutoZoneCars & Mobility2.16×
18Nonprofit organizationPolitics & Society2.07×
19Home improvementHome & Garden1.68×
20Alcoholic beveragesFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Practical shooting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Practical shooting audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM59.20×
DIY MentalityTHRILL2.12×
Risk AppetiteTHRILL1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Practical shooting audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
CreativityOPEN0.68×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Practical shooting have in United States?

Practical shooting has an estimated audience of 2,082,699 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Practical shooting fans?

31.2% of Practical shooting fans are female, 68.8% are male, with an average age of 37.6 years.

03

Which brands do Practical shooting fans like most?

Practical shooting fans show strongest brand affinity for Donald Trump (2.64×), Public security (9.3×), and Self-defense (6.62×) over the country average.

04

Where do Practical shooting fans live in United States?

Practical shooting fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Practical shooting fans also like?

Beyond Practical shooting itself, the audience over-indexes on Public security (9.3×), Self-defense (6.62×), Counter-terrorism awareness (25.29×), and Bundeswehr (105.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Practical shooting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Practical shooting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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