Bear Grylls Audience in United States

Bear Grylls logo

Bear Grylls has an estimated audience of 867,018 people in United States. 35.8% are female, 64.2% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Lemon-lime, Armed Forces Day (United Kingdom), Camo, Treasure hunt (game), Survivalism.

The average Bear Grylls fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lemon-lime, Armed Forces Day (United Kingdom), Camo, with strongest over-indexing on Lemon-lime (58.45× the country average). Demographically, the Bear Grylls audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Bear Grylls fans

Demographic split for Bear Grylls audience in United States
MetricValue
Female35.8%
Male64.2%
Average age37.9
Estimated audience size867,018

Audience persona

The typical Bear Grylls fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Lemon-lime.

Top regions in United States

Top regions ranked by reach for Bear Grylls in United States
RegionReachAffinity
California103,0931.08×
Texas68,4590.92×
Florida54,4280.93×
New York42,1760.87×
Illinois27,0090.94×
Pennsylvania26,7970.92×
North Carolina25,1680.96×
Georgia24,0200.9×
Washington23,6751.36×
Ohio23,5910.88×
Virginia22,4671.06×
Michigan21,5970.95×
Tennessee18,6921.07×
Arizona18,0771.02×
Colorado17,7741.3×
New Jersey17,1540.78×
Massachusetts17,1521×
Indiana14,8750.94×
Missouri13,6130.97×
Oregon12,7161.28×
Minnesota12,4671×
Maryland12,0940.81×
Wisconsin11,9090.91×
South Carolina11,7190.9×
Kentucky10,7220.99×
Oklahoma10,6221.1×
Utah10,5141.35×
Alabama9,6990.8×
Louisiana9,3200.83×
Nevada8,0550.96×
Connecticut7,8240.9×
Arkansas7,0870.99×
Kansas6,9691.02×
Iowa6,7350.94×
Idaho5,9561.37×
Mississippi5,4720.77×
New Mexico4,2190.97×
West Virginia4,0991.02×
Nebraska3,9630.91×
New Hampshire3,9151.15×
Hawaii3,7141×
Maine3,3571.08×
Montana3,0841.28×
Washington, District of Columbia2,6661.02×
Rhode Island2,3800.86×
Alaska2,2851.23×
South Dakota1,9760.99×
Delaware1,7890.75×
North Dakota1,5950.9×
Vermont1,5030.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bear Grylls audience
BrandAffinityCategory
Lemon-lime58.45×Home & Garden
Armed Forces Day (United Kingdom)43.33×Politics & Society
Camo38.91×Technology & Electronics
Treasure hunt (game)56.41×Games
Survivalism8.15×Politics & Society
Arts and music1.91×Arts & Culture
Yahoo! News4.17×News
Music1.82×Business & Career
Sports1.82×Sports
Survival kit9.35×Health
Movies1.8×Movies & TV
Outdoor recreation1.92×Sports
Food and drink1.71×Food & Beverages
Pets1.84×Pets & Animals
Consumer electronics1.75×Technology & Electronics
Entertainment1.8×Movies & TV
Reading1.71×Literature
Games1.78×Games
Swordfish30.03×Pets & Animals
Food1.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bear Grylls audience
TraitClusterScore
PatriotismCONSERVATISM12.59
Risk AppetiteTHRILL1.72
Need for SecurityCONSERVATISM1.58
Luxury OrientationPREMIUM1.57
Early Adopter MentalityPOWER1.38
Sports ActivityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Bear Grylls
CountryShare
United States20.3%
United Kingdom16.2%
India9.2%

See Bear Grylls audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Bear Grylls have in United States?

Bear Grylls has an estimated audience of 867,018 people in United States, concentrated in California and Texas.

What is the gender split and age of Bear Grylls fans?

35.8% of Bear Grylls fans are female, 64.2% are male, with an average age of 37.9 years.

Which brands do Bear Grylls fans like most?

Bear Grylls fans show strongest brand affinity for Lemon-lime (58.45×), Armed Forces Day (United Kingdom) (43.33×), and Camo (38.91×) over the country average.

Where do Bear Grylls fans live in United States?

Bear Grylls fans in United States are most concentrated in California (reach 103,093), Texas (reach 68,459), and Florida (reach 54,428). These three regions account for the largest share of the active audience.

What other brands do Bear Grylls fans also like?

Beyond Bear Grylls itself, the audience over-indexes on Armed Forces Day (United Kingdom) (43.33×), Camo (38.91×), Treasure hunt (game) (56.41×), and Survivalism (8.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bear Grylls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.