Rascasse Audience Intelligence

Bear Grylls Audience in United States

A data profile of the people who buy, follow and care about Bear Grylls in United States — modelled from more than twelve digital signal sources. Bear Grylls has an estimated audience of 1,034,335 people in United States.

#107among TV personality in United States#5136among Person in United States#4198in Movies & TV

The average Bear Grylls fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lemon-lime, Armed Forces Day (United Kingdom), Camo, with strongest over-indexing on Lemon-lime (58.45× the country average).

Demographically, the Bear Grylls audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bear Grylls fan in United States is more male, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Lemon-lime.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bear Grylls profile in United States.

Audience size
1M
in United States
Gender
35.8%♀
64.2% male
Age
37.9
average years
Country rank
#23152
Person in United States
Fig. 01

Search interest · 12-month trend

+105%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bear Grylls fans

35.8% are female, 64.2% are male, average age 37.9.

Fig. 02

Gender split

35.8%
Female
64.2%
Male
Demographic split for Bear Grylls audience in United States
MetricValue
Female35.8%
Male64.2%
Average age37.9
Estimated audience size1,034,335
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Bear Grylls audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3917%
40-4917%
50+21%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Bear Grylls audience comes from United States.

Worldwide audience distribution share by country for Bear Grylls
CountryShare
United States22.8%
United Kingdom15.7%
India8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bear Grylls audience in United States is strongest.

Fig. 05

Top regions by affinity

Bear Grylls fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~6K1.33×
02Utah~10K1.31×
03Montana~3K1.30×
04Alaska~2K1.27×
05Washington~20K1.24×
06Colorado~20K1.21×
07Oregon~10K1.21×
08Oklahoma~10K1.12×
09New Hampshire~4K1.12×
10Virginia~20K1.10×
11Tennessee~20K1.08×
12Maine~3K1.08×
13Kansas~7K1.04×
14West Virginia~4K1.03×
15South Dakota~2K1.03×
16Arizona~20K1.02×
17Missouri~10K1.01×
18Minnesota~10K1.01×
19Kentucky~10K1.01×
20North Dakota~2K1.01×
21North Carolina~30K1.00×
22Iowa~7K1.00×
23Arkansas~7K1.00×
24Vermont~2K1.00×
25Wisconsin~10K0.99×
26California~90K0.98×
27Ohio~30K0.98×
28Indiana~20K0.98×
29Nebraska~4K0.98×
30New Mexico~4K0.98×
31Hawaii~4K0.97×
32Michigan~20K0.95×
33Massachusetts~20K0.95×
34Washington, District of Columbia~2K0.93×
35Pennsylvania~30K0.92×
36South Carolina~10K0.91×
37Rhode Island~3K0.91×
38Illinois~30K0.90×
39Connecticut~8K0.89×
40Nevada~7K0.89×
41Texas~70K0.88×
42Georgia~20K0.88×
43Alabama~10K0.88×
44Florida~50K0.87×
45New York~40K0.82×
46Louisiana~9K0.81×
47Mississippi~6K0.81×
48Delaware~2K0.81×
49Maryland~10K0.80×
50New Jersey~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Bear Grylls, United States
0.76×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bear Grylls audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bear Grylls audience
#·InterestCategoryAffinity×
01Lemon-limeHome & Garden58.45×
02Treasure hunt (game)Games56.41×
03Armed Forces Day (United Kingdom)Politics & Society43.33×
04CamoTechnology & Electronics38.91×
05SwordfishPets & Animals30.03×
06Man vs. WildMovies & TV29.25×
07Survival kitHealth9.35×
08SurvivalismPolitics & Society8.15×
09Yahoo! NewsNews4.17×
10Outdoor recreationSports1.92×
11Arts and musicArts & Culture1.91×
12PetsPets & Animals1.84×
13MusicBusiness & Career1.82×
14SportsSports1.82×
15MoviesMovies & TV1.80×
16EntertainmentMovies & TV1.80×
17GamesGames1.78×
18Consumer electronicsTechnology & Electronics1.75×
19Food and drinkFood & Beverages1.71×
20ReadingLiterature1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bear Grylls audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bear Grylls audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.53×
Convenience OrientationPREMIUM1.39×
IndividualismJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bear Grylls audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.72×
DIY MentalityTHRILL0.83×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bear Grylls have in United States?

Bear Grylls has an estimated audience of 1,034,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bear Grylls fans?

35.8% of Bear Grylls fans are female, 64.2% are male, with an average age of 37.9 years.

03

Which brands do Bear Grylls fans like most?

Bear Grylls fans show strongest brand affinity for Lemon-lime (58.45×), Armed Forces Day (United Kingdom) (43.33×), and Camo (38.91×) over the country average.

04

Where do Bear Grylls fans live in United States?

Bear Grylls fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bear Grylls fans also like?

Beyond Bear Grylls itself, the audience over-indexes on Armed Forces Day (United Kingdom) (43.33×), Camo (38.91×), Treasure hunt (game) (56.41×), and Survivalism (8.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bear Grylls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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