Camo Audience in United States
Camo has an estimated audience of 642,073 people in United States. 28.2% are female, 71.8% are male, average age 36.2. Top regions: Texas, California, Florida. Top brand affinities: Bear Grylls, Spaceballs, Planet Fitness, Borat, Kia Sportage.
The average Camo fan in United States is 36.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bear Grylls, Spaceballs, Planet Fitness, with strongest over-indexing on Bear Grylls (32.64× the country average). Demographically, the Camo audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Website / Newspaper / Magazine
Demographics of Camo fans
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 36.2 |
| Estimated audience size | 642,073 |
Audience persona
The typical Camo fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Bear Grylls.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 75,720 | 1.37× |
| California | 63,407 | 0.9× |
| Florida | 43,138 | 0.99× |
| Georgia | 26,748 | 1.35× |
| New York | 25,314 | 0.71× |
| North Carolina | 23,360 | 1.21× |
| Pennsylvania | 19,083 | 0.88× |
| Illinois | 18,737 | 0.88× |
| Ohio | 18,732 | 0.95× |
| Tennessee | 17,854 | 1.39× |
| Michigan | 14,730 | 0.88× |
| Virginia | 14,426 | 0.92× |
| Alabama | 14,301 | 1.59× |
| Louisiana | 13,910 | 1.68× |
| South Carolina | 13,612 | 1.41× |
| Washington | 11,844 | 0.92× |
| Indiana | 11,804 | 1.01× |
| Missouri | 11,145 | 1.08× |
| Arizona | 11,109 | 0.85× |
| New Jersey | 11,052 | 0.68× |
| Mississippi | 10,365 | 1.96× |
| Kentucky | 10,219 | 1.27× |
| Oklahoma | 9,858 | 1.38× |
| Arkansas | 8,832 | 1.67× |
| Maryland | 8,550 | 0.77× |
| Massachusetts | 8,148 | 0.64× |
| Wisconsin | 8,088 | 0.84× |
| Colorado | 7,918 | 0.78× |
| Minnesota | 7,567 | 0.82× |
| Oregon | 7,098 | 0.96× |
| Utah | 6,789 | 1.18× |
| Kansas | 5,171 | 1.02× |
| Iowa | 5,005 | 0.95× |
| Nevada | 4,991 | 0.8× |
| Connecticut | 4,236 | 0.66× |
| West Virginia | 3,979 | 1.33× |
| Idaho | 3,462 | 1.08× |
| Nebraska | 2,767 | 0.86× |
| New Mexico | 2,696 | 0.84× |
| Hawaii | 2,646 | 0.96× |
| Montana | 1,835 | 1.03× |
| New Hampshire | 1,754 | 0.69× |
| Maine | 1,645 | 0.72× |
| Delaware | 1,368 | 0.77× |
| Washington, District of Columbia | 1,281 | 0.66× |
| Rhode Island | 1,241 | 0.61× |
| South Dakota | 1,193 | 0.8× |
| North Dakota | 1,187 | 0.9× |
| Alaska | 1,008 | 0.73× |
| Wyoming | 865 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bear Grylls | 32.64× | Movies & TV |
| Spaceballs | 18.68× | Movies & TV |
| Planet Fitness | 3.57× | Sports |
| Borat | 20× | Movies & TV |
| Kia Sportage | 17.74× | Cars & Mobility |
| Wildlife photography | 6.06× | Technology & Electronics |
| WolfPack | 49.26× | Movies & TV |
| Motorcycle accessories | 6.56× | Cars & Mobility |
| Group buying | 10.72× | Shopping |
| Bass guitar | 3.66× | Music & Radio |
| Touring motorcycle | 6.54× | Cars & Mobility |
| Fine-art photography | 5.51× | Technology & Electronics |
| Travel photography | 4.36× | Technology & Electronics |
| AutoZone | 2.47× | Cars & Mobility |
| Extreme sport | 3.9× | Sports |
| Diaper bag | 3.82× | Kids & Family |
| Carpentry | 3.39× | Home & Garden |
| FC Bayern Munich | 3.87× | Sports |
| Tractor Supply Company | 3.71× | Shopping |
| Violin | 3.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.68 |
| Risk Appetite | THRILL | 2.59 |
| Travelling | THRILL | 1.63 |
| Need for Security | CONSERVATISM | 1.45 |
| Design Affinity | PREMIUM | 1.33 |
| Extroversion | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| Japan | 6.8% |
| United Kingdom | 5.7% |
See Camo audiences in other countries
More Technology & Electronics audiences in United States
Frequently asked questions
How many fans does Camo have in United States?
Camo has an estimated audience of 642,073 people in United States, concentrated in Texas and California.
What is the gender split and age of Camo fans?
28.2% of Camo fans are female, 71.8% are male, with an average age of 36.2 years.
Which brands do Camo fans like most?
Camo fans show strongest brand affinity for Bear Grylls (32.64×), Spaceballs (18.68×), and Planet Fitness (3.57×) over the country average.
Where do Camo fans live in United States?
Camo fans in United States are most concentrated in Texas (reach 75,720), California (reach 63,407), and Florida (reach 43,138). These three regions account for the largest share of the active audience.
What other brands do Camo fans also like?
Beyond Camo itself, the audience over-indexes on Spaceballs (18.68×), Planet Fitness (3.57×), Borat (20×), and Kia Sportage (17.74×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Camo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.