A data profile of the people who buy, follow and care about WolfPack in United States — modelled from more than twelve digital signal sources. WolfPack has an estimated audience of 277,357 people in United States.
The average WolfPack fan in United States is 30.9 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, California, North Carolina.
Top brand affinities include no country for old men, Monticello, Eric Bana, with strongest over-indexing on no country for old men (277.07× the country average).
Demographically, the WolfPack audience skews more male with an average age of 30.9, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical WolfPack fan in United States is more male, around 30.9 years old, with strong Travelling tendencies and a notable affinity for no country for old men.
The key figures that characterise the WolfPack profile in United States.
36.8% are female, 63.2% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 30.9 |
| Estimated audience size | 277,357 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 24% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide WolfPack audience comes from United States.
| Country | Share |
|---|---|
| United States | 39.1% |
| United Kingdom | 9.1% |
| Japan | 7.3% |
Where the WolfPack audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Connecticut | ~10K | 4.48× | |
| 02 | North Carolina | ~20K | 2.46× | |
| 03 | New Mexico | ~2K | 1.39× | |
| 04 | Texas | ~30K | 1.33× | |
| 05 | Nevada | ~3K | 1.26× | |
| 06 | West Virginia | ~2K | 1.24× | |
| 07 | Mississippi | ~3K | 1.15× | |
| 08 | Oklahoma | ~3K | 1.04× | |
| 09 | Louisiana | ~4K | 1.03× | |
| 10 | Kansas | ~2K | 1.02× | |
| 11 | Alabama | ~4K | 1.01× | |
| 12 | Arizona | ~6K | 0.99× | |
| 13 | Missouri | ~4K | 0.99× | |
| 14 | Alaska | <1K | 0.98× | |
| 15 | South Carolina | ~4K | 0.97× | |
| 16 | Hawaii | ~1K | 0.97× | |
| 17 | Colorado | ~4K | 0.96× | |
| 18 | Kentucky | ~3K | 0.95× | |
| 19 | Tennessee | ~5K | 0.94× | |
| 20 | Arkansas | ~2K | 0.94× | |
| 21 | North Dakota | <1K | 0.94× | |
| 22 | California | ~30K | 0.93× | |
| 23 | Pennsylvania | ~8K | 0.92× | |
| 24 | Washington | ~5K | 0.91× | |
| 25 | Florida | ~20K | 0.90× | |
| 26 | Nebraska | ~1K | 0.90× | |
| 27 | Idaho | ~1K | 0.89× | |
| 28 | Virginia | ~6K | 0.88× | |
| 29 | South Dakota | <1K | 0.88× | |
| 30 | Vermont | <1K | 0.88× | |
| 31 | Indiana | ~4K | 0.87× | |
| 32 | Montana | <1K | 0.87× | |
| 33 | Georgia | ~7K | 0.86× | |
| 34 | Utah | ~2K | 0.86× | |
| 35 | Oregon | ~3K | 0.85× | |
| 36 | New Hampshire | <1K | 0.85× | |
| 37 | Delaware | <1K | 0.85× | |
| 38 | Maryland | ~4K | 0.84× | |
| 39 | Ohio | ~7K | 0.83× | |
| 40 | Massachusetts | ~4K | 0.83× | |
| 41 | Rhode Island | <1K | 0.83× | |
| 42 | New Jersey | ~6K | 0.81× | |
| 43 | Wisconsin | ~3K | 0.81× | |
| 44 | Iowa | ~2K | 0.81× | |
| 45 | Illinois | ~7K | 0.80× | |
| 46 | Maine | <1K | 0.80× | |
| 47 | Washington, District of Columbia | <1K | 0.77× | |
| 48 | Minnesota | ~3K | 0.74× | |
| 49 | New York | ~10K | 0.73× | |
| 50 | Michigan | ~5K | 0.73× |
The strongest cross-interests of the WolfPack audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Disfear | Music & Radio | 2371.40× | ||
| 02 | Hellshock | Music & Radio | 2371.40× | ||
| 03 | Iglo | Food & Beverages | 941.76× | ||
| 04 | Elif | Music & Radio | 741.60× | ||
| 05 | Auvergne-Rhône-Alpes | Travel & Leisure | 359.04× | ||
| 06 | Deer Hunter (series) | Video / Board Game | 354.47× | ||
| 07 | Monticello | Travel & Leisure | 328.24× | ||
| 08 | no country for old men | Movies & TV | 277.07× | ||
| 09 | Castle Crashers | Games | 264.20× | ||
| 10 | Battlefleet Gothic | Games | 259.26× | ||
| 11 | Lea | Music & Radio | 188.11× | ||
| 12 | Need for Speed (film) | Movies & TV | 158.86× | ||
| 13 | Camp (style) | Travel & Leisure | 136.51× | ||
| 14 | Mornington Peninsula | Travel & Leisure | 123.67× | ||
| 15 | Camo | Technology & Electronics | 108.55× | ||
| 16 | Eric Bana | Movies & TV | 96.71× | ||
| 17 | International Olympic Committee | Sports | 92.21× | ||
| 18 | Mulholland Drive (film) | Movies & TV | 54.86× | ||
| 19 | New York Post | News | 20.00× | ||
| 20 | Yahoo! News | News | 11.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.12× | |
| Luxury Orientation | PREMIUM | 1.98× | |
| Sustainability | BALANCE | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.50× | |
| Family Orientation | CONSERVATISM | 0.59× | |
| Individualism | JOY | 0.66× |
WolfPack has an estimated audience of 277,357 people in United States, concentrated in Texas and California.
36.8% of WolfPack fans are female, 63.2% are male, with an average age of 30.9 years.
WolfPack fans show strongest brand affinity for no country for old men (277.07×), Monticello (328.24×), and Eric Bana (96.71×) over the country average.
WolfPack fans in United States are most concentrated in Texas (reach ~30K), California (reach ~30K), and North Carolina (reach ~20K). These three regions account for the largest share of the active audience.
Beyond WolfPack itself, the audience over-indexes on Monticello (328.24×), Eric Bana (96.71×), Elif (741.6×), and Deer Hunter (series) (354.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for WolfPack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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