Rascasse Audience Intelligence

Monticello Audience in United States

A data profile of the people who buy, follow and care about Monticello in United States — modelled from more than twelve digital signal sources. Monticello has an estimated audience of 650,238 people in United States.

#3085among POI in United States#2436in Travel & Leisure

The average Monticello fan in United States is 47.2 years old, more female, and lives primarily in Virginia.

The audience is concentrated in Virginia, Minnesota, California.

Top brand affinities include WolfPack, Kelly Osbourne, Brittany Snow, with strongest over-indexing on WolfPack (328.24× the country average).

Demographically, the Monticello audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monticello fan in United States is more female, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for WolfPack.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monticello profile in United States.

Audience size
650K
in United States
Gender
60.4%♀
39.6% male
Age
47.2
average years
Country rank
#31275
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monticello fans

60.4% are female, 39.6% are male, average age 47.2.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Monticello audience in United States
MetricValue
Female60.4%
Male39.6%
Average age47.2
Estimated audience size650,238
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Monticello audience in United States
Age bracketShare%
16-197%
20-2911%
30-3917%
40-4926%
50+40%
Fig. 04

Worldwide distribution

48.3%

of the worldwide Monticello audience comes from United States.

Worldwide audience distribution share by country for Monticello
CountryShare
United States48.3%
Colombia29.6%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monticello audience in United States is strongest.

Fig. 05

Top regions by affinity

Monticello fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~80K5.17×
02Minnesota~40K4.76×
03Arkansas~10K2.53×
04Iowa~10K2.46×
05Washington, District of Columbia~4K2.05×
06Utah~9K1.60×
07Indiana~20K1.54×
08Mississippi~7K1.28×
09Kentucky~10K1.22×
10Georgia~20K1.18×
11Wisconsin~10K1.15×
12Maryland~10K1.12×
13West Virginia~3K1.06×
14New York~40K1.00×
15Illinois~20K1.00×
16Maine~2K0.99×
17New Hampshire~3K0.98×
18Vermont~1K0.98×
19Pennsylvania~20K0.95×
20Michigan~20K0.94×
21North Carolina~20K0.93×
22Massachusetts~10K0.89×
23Oregon~6K0.87×
24Tennessee~10K0.84×
25Washington~10K0.80×
26Colorado~8K0.80×
27Delaware~1K0.80×
28Connecticut~5K0.79×
29South Carolina~8K0.77×
30New Jersey~10K0.75×
31Rhode Island~2K0.74×
32Ohio~10K0.73×
33Montana~1K0.72×
34Idaho~2K0.69×
35Kansas~3K0.68×
36Alaska<1K0.68×
37Louisiana~6K0.66×
38North Dakota<1K0.66×
39Florida~30K0.65×
40Missouri~7K0.65×
41Nebraska~2K0.63×
42South Dakota<1K0.61×
43California~40K0.60×
44Alabama~5K0.60×
45New Mexico~2K0.60×
46Oklahoma~4K0.57×
47Arizona~7K0.54×
48Hawaii~2K0.54×
49Texas~30K0.50×
50Nevada~2K0.39×
Fig. 06

Affinity by region

Affinity by region — Monticello, United States
0.39×1.00×5.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monticello audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monticello audience
#·InterestCategoryAffinity×
01WolfPackMovies & TV328.24×
02Alexis BledelMovies & TV15.60×
03Kelly OsbourneMusic & Radio11.00×
04Susan SarandonMovies & TV11.00×
05Julianne MooreMovies & TV11.00×
06Josh DuhamelFashion & Accessoires11.00×
07Texas de BrazilFood & Beverages11.00×
08Michael FassbenderMovies & TV11.00×
09James McAvoyMovies & TV11.00×
10Hugh GrantMovies & TV11.00×
11Jessica ChastainMovies & TV10.72×
12Maggie SmithMovies & TV10.71×
13Brittany SnowMovies & TV10.29×
14Amy AdamsMovies & TV9.77×
15Kat DenningsMovies & TV8.68×
16Robert RedfordMovies & TV6.15×
17Anne HathawayMovies & TV5.44×
18Chuck NorrisMovies & TV4.14×
19NostalgiaHome & Garden2.76×
20PinterestInternet & Social Media1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monticello audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monticello audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.46×
Career OrientationPOWER1.58×
Community OrientationOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monticello audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
MindfulnessBALANCE0.85×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monticello have in United States?

Monticello has an estimated audience of 650,238 people in United States, concentrated in Virginia and Minnesota.

02

What is the gender split and age of Monticello fans?

60.4% of Monticello fans are female, 39.6% are male, with an average age of 47.2 years.

03

Which brands do Monticello fans like most?

Monticello fans show strongest brand affinity for WolfPack (328.24×), Kelly Osbourne (11×), and Brittany Snow (10.29×) over the country average.

04

Where do Monticello fans live in United States?

Monticello fans in United States are most concentrated in Virginia (reach ~80K), Minnesota (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Monticello fans also like?

Beyond Monticello itself, the audience over-indexes on Kelly Osbourne (11×), Brittany Snow (10.29×), Alexis Bledel (15.6×), and Robert Redford (6.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Monticello audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Monticello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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