Monticello Audience in United States

Monticello has an estimated audience of 650,238 people in United States. 60.4% are female, 39.6% are male, average age 47.2. Top regions: Virginia, California, New York. Top brand affinities: WolfPack, Alexis Bledel, Natalie Dormer, Kelly Osbourne, Chuck Norris.

The average Monticello fan in United States is 47.2 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, New York. Top brand affinities include WolfPack, Alexis Bledel, Natalie Dormer, with strongest over-indexing on WolfPack (720.93× the country average). Demographically, the Monticello audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Monticello fans

Demographic split for Monticello audience in United States
MetricValue
Female60.4%
Male39.6%
Average age47.2
Estimated audience size650,238

Audience persona

The typical Monticello fan in United States is more female, around 47.2 years old, with strong Community Orientation tendencies and a notable affinity for WolfPack.

Top regions in United States

Top regions ranked by reach for Monticello in United States
RegionReachAffinity
Virginia69,3164.38×
California50,9190.71×
New York36,6341.01×
Texas32,1430.57×
Florida30,0900.68×
Georgia23,7981.19×
Pennsylvania23,3681.07×
Minnesota22,0792.37×
North Carolina20,7961.06×
Illinois20,2570.94×
Michigan18,4201.08×
Ohio16,6720.83×
New Jersey14,2500.86×
Maryland13,8181.24×
Massachusetts13,1891.03×
Indiana12,8461.08×
Washington12,2020.94×
Tennessee11,8650.91×
Wisconsin10,2711.05×
Colorado9,4100.92×
Arkansas8,7401.63×
South Carolina8,3280.85×
Arizona8,0500.61×
Kentucky7,9770.98×
Utah7,5701.3×
Missouri7,5360.72×
Oregon7,3760.99×
Iowa7,2631.36×
Alabama5,9050.65×
Connecticut5,8280.89×
Louisiana5,4680.65×
Mississippi4,6330.86×
Oklahoma4,5500.63×
Washington, District of Columbia4,2612.18×
Kansas3,8310.75×
West Virginia3,1891.05×
New Hampshire2,7581.08×
Nevada2,6070.41×
Maine2,4971.07×
Idaho2,4290.74×
Nebraska2,2050.68×
New Mexico1,9110.59×
Rhode Island1,6350.79×
Hawaii1,5370.55×
Delaware1,5070.84×
Montana1,3750.76×
Vermont1,1991.05×
Alaska9140.66×
South Dakota8790.59×
North Dakota7880.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monticello audience
BrandAffinityCategory
WolfPack720.93×Movies & TV
Alexis Bledel25.04×Movies & TV
Natalie Dormer26.83×Movies & TV
Kelly Osbourne11×Music & Radio
Chuck Norris6.59×Movies & TV
Brittany Snow9.33×Movies & TV
Amy Adams13.6×Movies & TV
Susan Sarandon10.84×Movies & TV
Josh Duhamel11×Fashion & Accessoires
Planet Fitness3.03×Sports
Robert Redford5.54×Movies & TV
Julianne Moore11×Movies & TV
MSN2.73×News
Pixiv11×Internet & Social Media
Staples (Canada)3.54×Business & Career
Rachel Weisz11×Movies & TV
Daniel Day-Lewis11×Movies & TV
Ben Stiller9.19×Movies & TV
Jessica Chastain11×Movies & TV
Group buying9.89×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monticello audience
TraitClusterScore
Community OrientationOPEN1.49
PatriotismCONSERVATISM1.45
Quality AwarenessPREMIUM1.45
DIY MentalityTHRILL1.29
TraditionCONSERVATISM1.29
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Monticello
CountryShare
United States48.4%
Colombia29.7%
Italy7.2%

See Monticello audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Monticello have in United States?

Monticello has an estimated audience of 650,238 people in United States, concentrated in Virginia and California.

What is the gender split and age of Monticello fans?

60.4% of Monticello fans are female, 39.6% are male, with an average age of 47.2 years.

Which brands do Monticello fans like most?

Monticello fans show strongest brand affinity for WolfPack (720.93×), Alexis Bledel (25.04×), and Natalie Dormer (26.83×) over the country average.

Where do Monticello fans live in United States?

Monticello fans in United States are most concentrated in Virginia (reach 69,316), California (reach 50,919), and New York (reach 36,634). These three regions account for the largest share of the active audience.

What other brands do Monticello fans also like?

Beyond Monticello itself, the audience over-indexes on Alexis Bledel (25.04×), Natalie Dormer (26.83×), Kelly Osbourne (11×), and Chuck Norris (6.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monticello. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.