Rascasse Audience Intelligence

Texas de Brazil Target Market in United States

A data profile of the people who buy, follow and care about Texas de Brazil in United States — modelled from more than twelve digital signal sources. Texas de Brazil has an estimated audience of 2,606,867 people in United States.

#1165among Brand in United States#708in Food & Beverages

The average Texas de Brazil fan in United States is 41.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include WolfPack, Scooby-Doo, Churrascaria, with strongest over-indexing on WolfPack (190.64× the country average).

Demographically, the Texas de Brazil audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Texas de Brazil fan in United States is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for WolfPack.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Texas de Brazil profile in United States.

Audience size
2.6M
in United States
Gender
59.4%♀
40.6% male
Age
41.2
average years
Country rank
#11536
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Texas de Brazil

59.4% are female, 40.6% are male, average age 41.2.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Texas de Brazil audience in United States
MetricValue
Female59.4%
Male40.6%
Average age41.2
Estimated audience size2,606,867
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Texas de Brazil audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3924%
40-4926%
50+19%
Fig. 04

Worldwide distribution

92.8%

of the worldwide Texas de Brazil audience comes from United States.

Worldwide audience distribution share by country for Texas de Brazil
CountryShare
United States92.8%
Saudi Arabia2.3%
United Arab Emirates1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Texas de Brazil audience in United States is strongest.

Fig. 05

Top regions by affinity

Texas de Brazil customers by region in United States
#RegionReachAffinity×
01Nevada~90K3.59×
02Hawaii~40K3.57×
03Florida~500K2.92×
04Ohio~200K2.78×
05Alabama~100K2.62×
06Kentucky~90K2.61×
07Oklahoma~80K2.61×
08Michigan~200K2.44×
09Arkansas~50K2.14×
10Nebraska~30K1.96×
11Virginia~100K1.94×
12Colorado~80K1.93×
13Louisiana~60K1.90×
14Texas~400K1.81×
15Illinois~200K1.80×
16New York~200K1.37×
17Mississippi~30K1.27×
18Tennessee~60K1.21×
19Connecticut~30K1.16×
20Wisconsin~40K0.97×
21California~300K0.88×
22Pennsylvania~70K0.84×
23South Carolina~30K0.80×
24Washington~40K0.68×
25West Virginia~7K0.58×
26Washington, District of Columbia~4K0.53×
27Alaska~3K0.45×
28North Dakota~2K0.44×
29Indiana~20K0.42×
30South Dakota~3K0.42×
31Vermont~2K0.42×
32Maryland~20K0.40×
33Montana~3K0.40×
34Iowa~8K0.38×
35Rhode Island~3K0.35×
36Delaware~2K0.34×
37Maine~3K0.33×
38New Hampshire~3K0.32×
39Kansas~6K0.31×
40Idaho~4K0.29×
41Georgia~20K0.28×
42New Mexico~4K0.28×
43Missouri~10K0.25×
44Utah~6K0.23×
45New Jersey~10K0.22×
46Massachusetts~10K0.22×
47North Carolina~20K0.21×
48Arizona~10K0.20×
49Oregon~6K0.19×
50Minnesota~6K0.17×
Fig. 06

Affinity by region

Affinity by region — Texas de Brazil, United States
0.17×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Texas de Brazil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Texas de Brazil audience
#·InterestCategoryAffinity×
01WolfPackMovies & TV190.64×
02Mama NaturalMusic & Radio84.23×
03Lesson Plan Diva-Teaching ResourcesTopic65.80×
04Natural LivingMusic & Radio48.52×
05Scooby-Doo! Mystery IncorporatedMovies & TV47.00×
06Brazilian cuisineFood & Beverages45.84×
07ChurrascariaFood & Beverages39.49×
08Bloody-DisgustingMovies & TV20.75×
09Eric BanaMovies & TV20.00×
10no country for old menMovies & TV20.00×
11stravaSports20.00×
12Need for Speed (film)Movies & TV20.00×
13HeroQuest (role-playing game)Movies & TV20.00×
14Scooby-DooMovies & TV16.25×
15GauchoPolitics & Society15.63×
16OutbackTravel & Leisure15.24×
17Heath LedgerMovies & TV6.12×
18HokaSports5.71×
19SteakhouseFood & Beverages3.11×
20Texas RoadhouseFood & Beverages2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Texas de Brazil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Texas de Brazil audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.15×
IndulgenceJOY1.11×
TravellingTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Texas de Brazil audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.88×
Early Adopter MentalityPOWER0.90×
Need for SecurityCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Texas de Brazil's target market in United States?

Texas de Brazil's target market in United States covers an estimated 2,606,867 people, concentrated in Florida and Texas.

02

What is the gender split and age of Texas de Brazil customers?

59.4% of the Texas de Brazil audience are female, 40.6% are male, with an average age of 41.2 years.

03

Which brands do Texas de Brazil fans like most?

Texas de Brazil fans show strongest brand affinity for WolfPack (190.64×), Scooby-Doo (16.25×), and Churrascaria (39.49×) over the country average.

04

Where do Texas de Brazil fans live in United States?

Texas de Brazil fans in United States are most concentrated in Florida (reach ~500K), Texas (reach ~400K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Texas de Brazil fans also like?

Beyond Texas de Brazil itself, the audience over-indexes on Scooby-Doo (16.25×), Churrascaria (39.49×), Brazilian cuisine (45.84×), and Eric Bana (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Texas de Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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