Texas de Brazil Audience in United States

Texas de Brazil logo

Texas de Brazil has an estimated audience of 2,628,427 people in United States. 59.4% are female, 40.6% are male, average age 41.2. Top regions: Florida, Texas, California. Top brand affinities: WolfPack, Scooby-Doo, Churrascaria, Brazilian cuisine, Eric Bana.

The average Texas de Brazil fan in United States is 41.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include WolfPack, Scooby-Doo, Churrascaria, with strongest over-indexing on WolfPack (190.64× the country average). Demographically, the Texas de Brazil audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Texas de Brazil fans

Demographic split for Texas de Brazil audience in United States
MetricValue
Female59.4%
Male40.6%
Average age41.2
Estimated audience size2,628,427

Audience persona

The typical Texas de Brazil fan in United States is more female, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for WolfPack.

Top regions in United States

Top regions ranked by reach for Texas de Brazil in United States
RegionReachAffinity
Florida561,8883.16×
Texas444,0571.97×
California282,6910.98×
Ohio227,8662.81×
New York210,7181.43×
Illinois168,8791.93×
Michigan136,6721.99×
Virginia131,7402.06×
Alabama95,3312.6×
Nevada89,1003.5×
Pennsylvania77,4470.88×
Oklahoma77,2292.65×
Colorado76,8381.85×
Louisiana66,2681.96×
Tennessee66,2611.26×
Arkansas48,1552.22×
Hawaii43,7463.87×
Kentucky41,1591.25×
Wisconsin38,1950.97×
Washington33,8250.64×
Connecticut31,4761.19×
Mississippi28,1141.3×
Nebraska27,3482.07×
South Carolina24,5410.62×
Georgia23,1210.29×
Maryland18,9850.42×
Indiana16,8150.35×
North Carolina15,9940.2×
New Jersey15,0610.23×
Massachusetts11,0710.21×
Arizona10,0680.19×
Missouri9,9050.23×
Iowa7,5260.35×
West Virginia6,4120.52×
Kansas5,7220.28×
Utah4,4640.19×
Washington, District of Columbia4,1880.53×
Minnesota4,0000.11×
Oregon3,9230.13×
Idaho2,3510.18×
New Mexico2,0840.16×
New Hampshire1,1760.11×
Maine1,0020.11×
Rhode Island9960.12×
Delaware9760.13×
Vermont7710.17×
Alaska7660.14×
Wyoming7430.19×
Montana7120.1×
South Dakota6880.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas de Brazil audience
BrandAffinityCategory
WolfPack190.64×Movies & TV
Scooby-Doo16.25×Movies & TV
Churrascaria39.49×Food & Beverages
Brazilian cuisine45.84×Food & Beverages
Eric Bana20×Movies & TV
no country for old men20×Movies & TV
Lesson Plan Diva-Teaching Resources65.8×
Scooby-Doo! Mystery Incorporated47×Movies & TV
Mama Natural84.23×Music & Radio
strava20×Sports
Natural Living48.52×Music & Radio
Outback15.24×Travel & Leisure
Fogo de Chão9.22×Food & Beverages
Hoka5.71×Sports
Bloody-Disgusting20.75×Movies & TV
Heath Ledger6.12×Movies & TV
Texas Roadhouse2.04×Food & Beverages
Need for Speed (film)20×Movies & TV
HeroQuest (role-playing game)20×Movies & TV
Steakhouse3.11×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas de Brazil audience
TraitClusterScore
Luxury OrientationPREMIUM2.11
Risk AppetiteTHRILL2.02
IndulgenceJOY1.72
Family OrientationCONSERVATISM1.57
Convenience OrientationPREMIUM1.44
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Texas de Brazil
CountryShare
United States92.8%
Saudi Arabia2.2%
United Arab Emirates1.9%

See Texas de Brazil audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Texas de Brazil have in United States?

Texas de Brazil has an estimated audience of 2,628,427 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Texas de Brazil fans?

59.4% of Texas de Brazil fans are female, 40.6% are male, with an average age of 41.2 years.

Which brands do Texas de Brazil fans like most?

Texas de Brazil fans show strongest brand affinity for WolfPack (190.64×), Scooby-Doo (16.25×), and Churrascaria (39.49×) over the country average.

Where do Texas de Brazil fans live in United States?

Texas de Brazil fans in United States are most concentrated in Florida (reach 561,888), Texas (reach 444,057), and California (reach 282,691). These three regions account for the largest share of the active audience.

What other brands do Texas de Brazil fans also like?

Beyond Texas de Brazil itself, the audience over-indexes on Scooby-Doo (16.25×), Churrascaria (39.49×), Brazilian cuisine (45.84×), and Eric Bana (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas de Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.