Rascasse Audience Intelligence

Scooby-Doo! Mystery Incorporated Audience in United States

A data profile of the people who buy, follow and care about Scooby-Doo! Mystery Incorporated in United States — modelled from more than twelve digital signal sources. Scooby-Doo! Mystery Incorporated has an estimated audience of 462,829 people in United States.

#732among TV series in United States#3373among Movie / TV Show / Series in United States#7107in Movies & TV

The average Scooby-Doo! Mystery Incorporated fan in United States is 32.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Rolled oats, Alex Pettyfer, with strongest over-indexing on Scooby-Doo (277.63× the country average).

Demographically, the Scooby-Doo! Mystery Incorporated audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scooby-Doo! Mystery Incorporated fan in United States is more female, around 32.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scooby-Doo! Mystery Incorporated profile in United States.

Audience size
463K
in United States
Gender
57.7%♀
42.3% male
Age
32.2
average years
Country rank
#38324
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scooby-Doo! Mystery Incorporated viewers

57.7% are female, 42.3% are male, average age 32.2.

Fig. 02

Gender split

57.7%
Female
42.3%
Male
Demographic split for Scooby-Doo! Mystery Incorporated audience in United States
MetricValue
Female57.7%
Male42.3%
Average age32.2
Estimated audience size462,829
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Scooby-Doo! Mystery Incorporated audience in United States
Age bracketShare%
16-1946%
20-2915%
30-3913%
40-4915%
50+11%
Fig. 04

Worldwide distribution

58.8%

of the worldwide Scooby-Doo! Mystery Incorporated audience comes from United States.

Worldwide audience distribution share by country for Scooby-Doo! Mystery Incorporated
CountryShare
United States58.8%
United Kingdom11.3%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scooby-Doo! Mystery Incorporated audience in United States is strongest.

Fig. 05

Top regions by affinity

Scooby-Doo! Mystery Incorporated fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.37×
02Arkansas~5K1.25×
03Idaho~3K1.24×
04Kentucky~7K1.23×
05Oklahoma~6K1.20×
06Indiana~10K1.18×
07West Virginia~2K1.18×
08Delaware~1K1.18×
09Iowa~4K1.13×
10Nebraska~2K1.11×
11South Dakota~1K1.11×
12Missouri~8K1.10×
13Mississippi~4K1.08×
14Maine~2K1.08×
15Wisconsin~7K1.07×
16Kansas~4K1.07×
17Alabama~7K1.06×
18Montana~1K1.06×
19New Hampshire~2K1.04×
20Oregon~5K1.03×
21Vermont<1K1.03×
22Ohio~10K1.02×
23North Carolina~10K1.02×
24Louisiana~6K1.02×
25Michigan~10K1.01×
26Tennessee~9K1.01×
27South Carolina~7K1.00×
28Alaska<1K1.00×
29Georgia~10K0.99×
30North Dakota<1K0.99×
31New Mexico~2K0.98×
32Washington~9K0.97×
33Texas~40K0.95×
34Minnesota~6K0.95×
35Arizona~8K0.93×
36Pennsylvania~10K0.92×
37Virginia~10K0.92×
38Illinois~10K0.89×
39Rhode Island~1K0.88×
40Colorado~6K0.87×
41Nevada~4K0.83×
42Maryland~6K0.82×
43California~40K0.81×
44Connecticut~4K0.79×
45Massachusetts~7K0.77×
46Florida~20K0.75×
47New York~20K0.75×
48Hawaii~1K0.75×
49New Jersey~8K0.74×
50Washington, District of Columbia<1K0.71×
Fig. 06

Affinity by region

Affinity by region — Scooby-Doo! Mystery Incorporated, United States
0.71×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scooby-Doo! Mystery Incorporated audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scooby-Doo! Mystery Incorporated audience
#·InterestCategoryAffinity×
01Scooby-DooMovies & TV277.63×
02Alex PettyferMovies & TV116.41×
03Rolled oatsFood & Beverages109.00×
04DuckTalesMovies & TV48.09×
05Texas de BrazilFood & Beverages47.00×
06RugratsMovies & TV36.49×
07Danny PhantomMovies & TV28.85×
08Kim PossibleMovies & TV23.36×
09ZootopiaMovies & TV13.60×
10Persian catPets & Animals9.57×
11Shih TzuPets & Animals8.14×
12PoodlePets & Animals7.95×
13Yorkshire TerrierPets & Animals7.35×
14House musicMusic & Radio7.19×
15CookbookFood & Beverages7.06×
16French BulldogPets & Animals7.00×
17Labrador RetrieverPets & Animals6.52×
18Dog walkingPets & Animals5.53×
19SubwayFood & Beverages4.95×
20Pizza HutFood & Beverages4.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scooby-Doo! Mystery Incorporated audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scooby-Doo! Mystery Incorporated audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.31×
Price SensitivityPREMIUM1.76×
SpiritualityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scooby-Doo! Mystery Incorporated audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Sports ActivityPOWER0.76×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scooby-Doo! Mystery Incorporated have in United States?

Scooby-Doo! Mystery Incorporated has an estimated audience of 462,829 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scooby-Doo! Mystery Incorporated viewers?

57.7% of Scooby-Doo! Mystery Incorporated fans are female, 42.3% are male, with an average age of 32.2 years.

03

Which brands do Scooby-Doo! Mystery Incorporated fans like most?

Scooby-Doo! Mystery Incorporated fans show strongest brand affinity for Scooby-Doo (277.63×), Rolled oats (109×), and Alex Pettyfer (116.41×) over the country average.

04

Where do Scooby-Doo! Mystery Incorporated fans live in United States?

Scooby-Doo! Mystery Incorporated fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Scooby-Doo! Mystery Incorporated fans also like?

Beyond Scooby-Doo! Mystery Incorporated itself, the audience over-indexes on Rolled oats (109×), Alex Pettyfer (116.41×), Texas de Brazil (47×), and Rugrats (36.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Scooby-Doo! Mystery Incorporated audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scooby-Doo! Mystery Incorporated. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →