Rascasse Audience Intelligence

Rolled oats Audience in United States

A data profile of the people who buy, follow and care about Rolled oats in United States — modelled from more than twelve digital signal sources. Rolled oats has an estimated audience of 1,169,101 people in United States.

#8148among Topic in United States#1211in Food & Beverages

The average Rolled oats fan in United States is 33.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Scooby-Doo, Scooby-Doo! Mystery Incorporated, Frosted Flakes, with strongest over-indexing on Scooby-Doo (67.69× the country average).

Demographically, the Rolled oats audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rolled oats fan in United States is more female, around 33.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Scooby-Doo.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rolled oats profile in United States.

Audience size
1.2M
in United States
Gender
58.2%♀
41.8% male
Age
33.4
average years
Country rank
#21260
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rolled oats fans

58.2% are female, 41.8% are male, average age 33.4.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Rolled oats audience in United States
MetricValue
Female58.2%
Male41.8%
Average age33.4
Estimated audience size1,169,101
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Rolled oats audience in United States
Age bracketShare%
16-1940%
20-2918%
30-3915%
40-4915%
50+13%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Rolled oats audience comes from United States.

Worldwide audience distribution share by country for Rolled oats
CountryShare
United States29.4%
Germany11.7%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rolled oats audience in United States is strongest.

Fig. 05

Top regions by affinity

Rolled oats fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~10K1.15×
02California~100K1.14×
03Massachusetts~30K1.13×
04New Jersey~30K1.12×
05Iowa~10K1.12×
06Hawaii~6K1.12×
07North Dakota~3K1.10×
08Florida~90K1.08×
09Rhode Island~4K1.07×
10Virginia~30K1.06×
11Pennsylvania~40K1.05×
12North Carolina~40K1.05×
13Maryland~20K1.05×
14New York~70K1.04×
15Washington~20K1.04×
16Utah~10K1.04×
17Minnesota~20K1.03×
18Nebraska~6K1.03×
19Idaho~6K1.02×
20Alaska~3K1.02×
21Wisconsin~20K1.01×
22Kansas~9K1.01×
23New Hampshire~5K1.01×
24Illinois~40K1.00×
25Oregon~10K1.00×
26Georgia~40K0.99×
27Maine~4K0.99×
28South Dakota~3K0.99×
29Washington, District of Columbia~3K0.98×
30Texas~100K0.97×
31Michigan~30K0.97×
32Indiana~20K0.97×
33Missouri~20K0.97×
34South Carolina~20K0.97×
35Louisiana~10K0.96×
36Arkansas~9K0.96×
37Montana~3K0.96×
38Delaware~3K0.96×
39Alabama~20K0.95×
40Kentucky~10K0.95×
41Oklahoma~10K0.95×
42Ohio~30K0.94×
43West Virginia~5K0.94×
44Vermont~2K0.94×
45Tennessee~20K0.92×
46Nevada~10K0.91×
47Mississippi~9K0.91×
48Arizona~20K0.89×
49Colorado~20K0.89×
50New Mexico~5K0.89×
Fig. 06

Affinity by region

Affinity by region — Rolled oats, United States
0.89×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rolled oats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rolled oats audience
#·InterestCategoryAffinity×
01Alpen (food)Food & Beverages116.96×
02Scooby-Doo! Mystery IncorporatedMovies & TV109.00×
03The OatmealLiterature97.18×
04Frosted FlakesFood & Beverages91.80×
05CafePressFashion & Accessoires72.32×
06Scooby-DooMovies & TV67.69×
07Duke DumontMusic & Radio66.22×
08Kevin JamesMovies & TV27.22×
09Canadian TireCars & Mobility23.12×
10Kiernan ShipkaMovies & TV17.11×
11CasetifyTechnology & Electronics12.63×
12Mckenna GraceMovies & TV9.15×
13Kristen BellMovies & TV8.54×
14Zoom!Business & Career6.79×
15YogurtFood & Beverages5.89×
16CerealFood & Beverages5.08×
17Nut (fruit)Food & Beverages4.15×
18Dog loversPets & Animals3.84×
19FlourFood & Beverages3.74×
20MilkFood & Beverages3.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rolled oats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rolled oats audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.04×
MindfulnessBALANCE1.50×
Pet OwnershipJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rolled oats audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.10×
Need for SecurityCONSERVATISM1.10×
PatriotismCONSERVATISM1.15×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rolled oats have in United States?

Rolled oats has an estimated audience of 1,169,101 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rolled oats fans?

58.2% of Rolled oats fans are female, 41.8% are male, with an average age of 33.4 years.

03

Which brands do Rolled oats fans like most?

Rolled oats fans show strongest brand affinity for Scooby-Doo (67.69×), Scooby-Doo! Mystery Incorporated (109×), and Frosted Flakes (91.8×) over the country average.

04

Where do Rolled oats fans live in United States?

Rolled oats fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Rolled oats fans also like?

Beyond Rolled oats itself, the audience over-indexes on Scooby-Doo! Mystery Incorporated (109×), Frosted Flakes (91.8×), Kevin James (27.22×), and The Oatmeal (97.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Rolled oats audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rolled oats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →