Rolled oats Audience in United States

Rolled oats logo

Rolled oats has an estimated audience of 1,169,101 people in United States. 58.2% are female, 41.8% are male, average age 33.4. Top regions: California, Texas, Florida. Top brand affinities: Scooby-Doo, Scooby-Doo! Mystery Incorporated, Frosted Flakes, Kevin James, Boss Corporation.

The average Rolled oats fan in United States is 33.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Scooby-Doo, Scooby-Doo! Mystery Incorporated, Frosted Flakes, with strongest over-indexing on Scooby-Doo (67.69× the country average). Demographically, the Rolled oats audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Rolled oats fans

Demographic split for Rolled oats audience in United States
MetricValue
Female58.2%
Male41.8%
Average age33.4
Estimated audience size1,169,101

Audience persona

The typical Rolled oats fan in United States is more female, around 33.4 years old, with strong Sustainability tendencies and a notable affinity for Scooby-Doo.

Top regions in United States

Top regions ranked by reach for Rolled oats in United States
RegionReachAffinity
California152,1351.18×
Texas100,4961×
Florida88,6171.12×
New York70,9841.09×
Pennsylvania41,7401.06×
Illinois41,4081.06×
North Carolina39,8991.13×
Georgia36,8811.02×
New Jersey35,6521.2×
Ohio34,3260.95×
Virginia31,2941.1×
Michigan30,8051.01×
Massachusetts26,2071.14×
Washington24,7151.05×
Tennessee22,1600.94×
Indiana21,1810.99×
Maryland20,9831.04×
Arizona20,4140.86×
Missouri19,1871.02×
Wisconsin18,3851.05×
South Carolina17,4660.99×
Minnesota17,3231.03×
Colorado16,5460.9×
Alabama15,1770.93×
Louisiana14,3680.95×
Kentucky14,3080.98×
Connecticut14,1701.21×
Oregon14,0641.05×
Oklahoma12,6460.97×
Utah11,1871.07×
Iowa10,6931.11×
Nevada10,2140.9×
Kansas9,1821×
Arkansas8,9540.93×
Mississippi8,2590.86×
Nebraska5,9161.01×
Idaho5,5480.95×
Hawaii5,4391.08×
West Virginia4,9010.9×
New Mexico4,7430.81×
New Hampshire4,7221.03×
Rhode Island3,9151.05×
Maine3,8500.92×
Washington, District of Columbia3,6701.04×
Delaware2,9850.93×
Montana2,8540.88×
South Dakota2,4610.91×
North Dakota2,4291.01×
Alaska2,3270.93×
Vermont1,7630.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rolled oats audience
BrandAffinityCategory
Scooby-Doo67.69×Movies & TV
Scooby-Doo! Mystery Incorporated109×Movies & TV
Frosted Flakes91.8×Food & Beverages
Kevin James27.22×Movies & TV
Boss Corporation39.7×Music & Radio
The Oatmeal97.18×Literature
Kiernan Shipka17.11×Movies & TV
Mckenna Grace9.15×Movies & TV
Canadian Tire23.12×Cars & Mobility
Zoom!6.79×Business & Career
Cereal5.08×Food & Beverages
CafePress72.32×Fashion & Accessoires
Alpen (food)116.96×Food & Beverages
Kristen Bell8.54×Movies & TV
Casetify12.63×Technology & Electronics
Nut (fruit)4.15×Food & Beverages
Yogurt5.89×Food & Beverages
Dog lovers3.84×Pets & Animals
Milk3.21×Food & Beverages
Flour3.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rolled oats audience
TraitClusterScore
SustainabilityBALANCE2.46
DIY MentalityTHRILL2.43
Sports ActivityPOWER2.16
Design AffinityPREMIUM2.07
Early Adopter MentalityPOWER2.03
Healthy LifestyleBALANCE1.96

Worldwide distribution

Worldwide audience distribution share by country for Rolled oats
CountryShare
United States29.4%
Germany11.7%
United Kingdom5.9%

See Rolled oats audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Rolled oats have in United States?

Rolled oats has an estimated audience of 1,169,101 people in United States, concentrated in California and Texas.

What is the gender split and age of Rolled oats fans?

58.2% of Rolled oats fans are female, 41.8% are male, with an average age of 33.4 years.

Which brands do Rolled oats fans like most?

Rolled oats fans show strongest brand affinity for Scooby-Doo (67.69×), Scooby-Doo! Mystery Incorporated (109×), and Frosted Flakes (91.8×) over the country average.

Where do Rolled oats fans live in United States?

Rolled oats fans in United States are most concentrated in California (reach 152,135), Texas (reach 100,496), and Florida (reach 88,617). These three regions account for the largest share of the active audience.

What other brands do Rolled oats fans also like?

Beyond Rolled oats itself, the audience over-indexes on Scooby-Doo! Mystery Incorporated (109×), Frosted Flakes (91.8×), Kevin James (27.22×), and Boss Corporation (39.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rolled oats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.