Rascasse Audience Intelligence

Cereal Audience in United States

A data profile of the people who buy, follow and care about Cereal in United States — modelled from more than twelve digital signal sources. Cereal has an estimated audience of 31,514,447 people in United States.

#594among Topic in United States#85in Food & Beverages

The average Cereal fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gluten, Dough, Vegetable, with strongest over-indexing on Gluten (5.12× the country average).

Demographically, the Cereal audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cereal fan in United States is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Gluten.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cereal profile in United States.

Audience size
31.5M
in United States
Gender
60.0%♀
40.0% male
Age
42.7
average years
Country rank
#857
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cereal fans

60.0% are female, 40.0% are male, average age 42.7.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Cereal audience in United States
MetricValue
Female60.0%
Male40.0%
Average age42.7
Estimated audience size31,514,447
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Cereal audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3921%
40-4924%
50+26%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Cereal audience comes from United States.

Worldwide audience distribution share by country for Cereal
CountryShare
United States29.1%
United Kingdom5.8%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cereal audience in United States is strongest.

Fig. 05

Top regions by affinity

Cereal fans by region: top regions in United States
#RegionReachAffinity×
01Texas~3.5M1.27×
02Louisiana~500K1.20×
03Mississippi~300K1.20×
04Alabama~500K1.19×
05Georgia~1M1.17×
06Arkansas~300K1.17×
07California~4M1.14×
08Arizona~700K1.14×
09Indiana~700K1.14×
10Oklahoma~400K1.11×
11New Mexico~200K1.11×
12Kentucky~400K1.10×
13North Carolina~1M1.09×
14Michigan~900K1.09×
15Utah~300K1.09×
16Maryland~600K1.08×
17South Carolina~500K1.08×
18Nevada~300K1.08×
19Nebraska~200K1.07×
20Illinois~1M1.06×
21Kansas~300K1.05×
22North Dakota~70K1.05×
23New Jersey~800K1.04×
24Missouri~500K1.04×
25Pennsylvania~1M1.02×
26Ohio~1M1.02×
27Tennessee~600K1.02×
28West Virginia~100K1.01×
29Virginia~800K1.00×
30Florida~2M0.99×
31Connecticut~300K0.99×
32New York~1.5M0.98×
33Washington~600K0.98×
34Minnesota~400K0.97×
35Iowa~300K0.97×
36Rhode Island~100K0.97×
37Delaware~80K0.94×
38South Dakota~70K0.94×
39Wisconsin~400K0.92×
40Massachusetts~600K0.91×
41Oregon~300K0.90×
42Alaska~60K0.90×
43Idaho~100K0.88×
44Hawaii~100K0.87×
45Colorado~400K0.86×
46Montana~70K0.76×
47New Hampshire~90K0.74×
48Maine~80K0.74×
49Washington, District of Columbia~70K0.74×
50Vermont~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Cereal, United States
0.65×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cereal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cereal audience
#·InterestCategoryAffinity×
01GlutenHealth5.12×
02SourdoughFood & Beverages5.00×
03DoughFood & Beverages2.87×
04VinegarFood & Beverages2.84×
05RiceFood & Beverages2.46×
06Non-alcoholic beverageFood & Beverages2.31×
07BrewingFood & Beverages2.10×
08KetoneHealth1.97×
09Real propertyHome & Garden1.86×
10Made in USABusiness & Career1.78×
11BiologyHealth1.72×
12CookbookFood & Beverages1.71×
13VegetableFood & Beverages1.66×
14GeneticsKids & Family1.65×
15Ice creamFood & Beverages1.58×
16LunchFood & Beverages1.57×
17MilkFood & Beverages1.56×
18FoodieFood & Beverages1.54×
19LodgingTravel & Leisure1.54×
20BreakfastFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cereal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cereal audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.42×
Community OrientationOPEN1.33×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cereal audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.87×
Pet OwnershipJOY0.87×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cereal have in United States?

Cereal has an estimated audience of 31,514,447 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cereal fans?

60.0% of Cereal fans are female, 40.0% are male, with an average age of 42.7 years.

03

Which brands do Cereal fans like most?

Cereal fans show strongest brand affinity for Gluten (5.12×), Dough (2.87×), and Vegetable (1.66×) over the country average.

04

Where do Cereal fans live in United States?

Cereal fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Cereal fans also like?

Beyond Cereal itself, the audience over-indexes on Dough (2.87×), Vegetable (1.66×), Brewing (2.1×), and Real property (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cereal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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