Cereal Audience in United States

Cereal has an estimated audience of 31,514,447 people in United States. 60.0% are female, 40.0% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Kia Sportage.

The average Cereal fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Cereal audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Cereal fans

Demographic split for Cereal audience in United States
MetricValue
Female60.0%
Male40.0%
Average age42.7
Estimated audience size31,514,447

Audience persona

The typical Cereal fan in United States is more female, around 42.7 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Cereal in United States
RegionReachAffinity
California4,119,3911.19×
Texas3,472,5071.28×
Florida2,330,3671.09×
New York1,871,5411.06×
Georgia1,182,1841.22×
Illinois1,149,7261.1×
Pennsylvania1,107,1741.04×
North Carolina1,024,5711.08×
Ohio1,003,0601.03×
Michigan932,8891.13×
New Jersey860,5471.07×
Virginia775,2251.01×
Arizona754,6081.17×
Tennessee687,0481.09×
Indiana672,1171.17×
Washington664,5341.05×
Maryland596,0761.1×
Massachusetts565,2710.91×
Missouri533,5631.05×
Alabama530,0371.2×
South Carolina500,0581.05×
Louisiana480,5811.18×
Colorado441,7860.89×
Minnesota436,0240.97×
Wisconsin430,7390.91×
Kentucky417,3401.06×
Oklahoma388,4851.11×
Nevada338,5961.11×
Oregon334,2740.93×
Connecticut319,1721.01×
Arkansas314,3011.21×
Utah305,7381.08×
Mississippi304,6521.17×
Iowa247,8080.95×
Kansas247,2921×
New Mexico169,3051.07×
Nebraska157,1020.99×
West Virginia142,2480.97×
Idaho134,8550.85×
Hawaii116,4190.86×
Rhode Island94,6730.94×
New Hampshire87,5710.71×
Maine78,9180.7×
Delaware76,9790.89×
Washington, District of Columbia72,3460.76×
North Dakota66,5851.03×
South Dakota62,6960.86×
Montana62,6960.72×
Alaska52,0850.77×
Wyoming30,9550.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cereal audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage22.86×Cars & Mobility
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
MSN2.76×News
Honda HR-V15.24×Cars & Mobility
Houston Astros5.01×Sports
Hobby Lobby2.2×Home & Garden
Pre-school playgroup16.5×Kids & Family
Happiness1.57×Health
Aldi1.91×Shopping
Staples (Canada)2.44×Business & Career
Payment card8.17×Fashion & Accessoires
Jack Black5.49×Movies & TV
Taco Bell1.85×Food & Beverages
Vegetable1.9×Food & Beverages
Los Angeles Dodgers3.1×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cereal audience
TraitClusterScore
ExtroversionTHRILL1.41
Healthy LifestyleBALANCE1.36
SustainabilityBALANCE1.29
IndulgenceJOY1.27
Sports ActivityPOWER1.24
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Cereal
CountryShare
United States29.1%
United Kingdom5.8%
Italy5.6%

See Cereal audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cereal have in United States?

Cereal has an estimated audience of 31,514,447 people in United States, concentrated in California and Texas.

What is the gender split and age of Cereal fans?

60.0% of Cereal fans are female, 40.0% are male, with an average age of 42.7 years.

Which brands do Cereal fans like most?

Cereal fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Cereal fans live in United States?

Cereal fans in United States are most concentrated in California (reach 4,119,391), Texas (reach 3,472,507), and Florida (reach 2,330,367). These three regions account for the largest share of the active audience.

What other brands do Cereal fans also like?

Beyond Cereal itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Kia Sportage (22.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.