A data profile of the people who buy, follow and care about Cereal in Italy — modelled from more than twelve digital signal sources. Cereal has an estimated audience of 6,047,900 people in Italy.
The average Cereal fan in Italy is 45.4 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Rice, Genetics, with strongest over-indexing on Wikipedia (4.18× the country average).
Demographically, the Cereal audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cereal fan in Italy is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Cereal profile in Italy.
55.4% are female, 44.6% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 45.4 |
| Estimated audience size | 6,047,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Cereal audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.8% |
| Italy | 5.6% |
Where the Cereal audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~900K | 1.29× | |
| 02 | Lombardy | ~1.5M | 1.20× | |
| 03 | Lazio | ~900K | 1.20× | |
| 04 | Veneto | ~500K | 1.09× | |
| 05 | Tuscany | ~400K | 1.09× | |
| 06 | Sicilia | ~600K | 1.07× | |
| 07 | Emilia-Romagna | ~500K | 1.06× | |
| 08 | Puglia | ~400K | 1.04× | |
| 09 | Piedmont | ~500K | 1.02× | |
| 10 | Liguria | ~200K | 1.02× | |
| 11 | Aosta Valley | ~20K | 1.01× | |
| 12 | Trentino-Alto Adige/Südtirol | ~100K | 0.99× | |
| 13 | Friuli-Venezia Giulia | ~100K | 0.99× | |
| 14 | Molise | ~30K | 0.98× | |
| 15 | Basilicata | ~50K | 0.97× | |
| 16 | Calabria | ~200K | 0.95× | |
| 17 | Abruzzo | ~100K | 0.93× | |
| 18 | Marche | ~100K | 0.92× | |
| 19 | Umbria | ~90K | 0.92× | |
| 20 | Sardinia | ~200K | 0.89× |
The strongest cross-interests of the Cereal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rice | Food & Beverages | 5.50× | ||
| 02 | Wikipedia | Internet & Social Media | 4.18× | ||
| 03 | Improvisation | Music & Radio | 3.97× | ||
| 04 | Sugar substitute | Food & Beverages | 3.94× | ||
| 05 | New Testament | Politics & Society | 3.90× | ||
| 06 | Biochemistry | Business & Career | 3.19× | ||
| 07 | Baking powder | Food & Beverages | 2.98× | ||
| 08 | Beer festival | Food & Beverages | 2.87× | ||
| 09 | Satire | Literature | 2.84× | ||
| 10 | Snack food | Food & Beverages | 2.56× | ||
| 11 | Genetics | Kids & Family | 2.35× | ||
| 12 | General practitioner | Health | 2.34× | ||
| 13 | Milk | Food & Beverages | 2.12× | ||
| 14 | Volunteering | Politics & Society | 1.91× | ||
| 15 | Mediaset | Technology & Electronics | 1.86× | ||
| 16 | Wine tasting | Food & Beverages | 1.76× | ||
| 17 | Confectionery | Food & Beverages | 1.68× | ||
| 18 | Singer-songwriter | Music & Radio | 1.63× | ||
| 19 | TicketOne | Travel & Leisure | 1.59× | ||
| 20 | Coop | Food & Beverages | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Community Orientation | OPEN | 1.39× | |
| Urban Lifestyle | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.78× | |
| Mindfulness | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.89× |
Cereal has an estimated audience of 6,047,900 people in Italy, concentrated in Lombardy and Lazio.
55.4% of Cereal fans are female, 44.6% are male, with an average age of 45.4 years.
Cereal fans show strongest brand affinity for Wikipedia (4.18×), Rice (5.5×), and Genetics (2.35×) over the country average.
Cereal fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~900K), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Cereal itself, the audience over-indexes on Rice (5.5×), Genetics (2.35×), Milk (2.12×), and Volunteering (1.91×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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