Rascasse Audience Intelligence

Cereal Audience in Germany

A data profile of the people who buy, follow and care about Cereal in Germany — modelled from more than twelve digital signal sources. Cereal has an estimated audience of 2,177,899 people in Germany.

#1784among Topic in Germany#153in Food & Beverages

The average Cereal fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ginseng, Rolled oats, Energy bar, with strongest over-indexing on Ginseng (31.9× the country average).

Demographically, the Cereal audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cereal fan in Germany is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Ginseng.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cereal profile in Germany.

Audience size
2.2M
in Germany
Gender
59.6%♀
40.4% male
Age
40.5
average years
Country rank
#3057
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cereal fans

59.6% are female, 40.4% are male, average age 40.5.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Cereal audience in Germany
MetricValue
Female59.6%
Male40.4%
Average age40.5
Estimated audience size2,177,899
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Cereal audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3923%
40-4924%
50+20%
Fig. 04

Worldwide distribution

2.0%

of the worldwide Cereal audience comes from Germany.

Worldwide audience distribution share by country for Cereal
CountryShare
United States29.1%
United Kingdom5.8%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cereal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cereal fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.25×
02Niedersachsen~300K1.20×
03Bayern~400K1.09×
04Rheinland-Pfalz~100K1.09×
05Baden-Württemberg~300K1.08×
06Hessen~200K1.08×
07Schleswig-Holstein~80K1.03×
08Thüringen~50K0.98×
09Mecklenburg-Vorpommern~40K0.98×
10Hamburg~50K0.96×
11Sachsen-Anhalt~50K0.95×
12Bremen~20K0.93×
13Nordrhein-Westfalen~400K0.92×
14Saarland~20K0.91×
15Brandenburg~60K0.88×
16Berlin~80K0.86×
Fig. 06

Affinity by region

Affinity by region — Cereal, Germany
0.86×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cereal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cereal audience
#·InterestCategoryAffinity×
01Tomato juiceFood & Beverages33.64×
02LysolHome & Garden32.01×
03GinsengHealth31.90×
04Rolled oatsFood & Beverages19.07×
05HomebrewingFood & Beverages9.53×
06Prepackaged mealFood & Beverages9.33×
07Energy barFood & Beverages7.45×
08Dried fruitFood & Beverages7.36×
09Blake LivelyMovies & TV5.17×
10McCaféFood & Beverages4.54×
11Hot chocolateFood & Beverages4.23×
12DoughFood & Beverages4.07×
13Non-alcoholic beverageFood & Beverages3.99×
14NatureHome & Garden2.09×
15HugendubelShopping2.02×
16DessertsFood & Beverages1.93×
17Müller (company)Food & Beverages1.91×
18Netto Marken-DiscountShopping1.86×
19VacationsTravel & Leisure1.71×
20FamilyKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cereal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cereal audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.60×
Quality AwarenessPREMIUM1.46×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cereal audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
Social Media UsageJOY0.91×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cereal have in Germany?

Cereal has an estimated audience of 2,177,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cereal fans?

59.6% of Cereal fans are female, 40.4% are male, with an average age of 40.5 years.

03

Which brands do Cereal fans like most?

Cereal fans show strongest brand affinity for Ginseng (31.9×), Rolled oats (19.07×), and Energy bar (7.45×) over the country average.

04

Where do Cereal fans live in Germany?

Cereal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cereal fans also like?

Beyond Cereal itself, the audience over-indexes on Rolled oats (19.07×), Energy bar (7.45×), Homebrewing (9.53×), and Lysol (32.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Cereal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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