Cereal Audience in Germany
Cereal has an estimated audience of 2,177,899 people in Germany. 59.6% are female, 40.4% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Unique Gifts, Picnic, Škoda Kodiaq, Birthday Gifts.
The average Cereal fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Unique Gifts, Picnic, with strongest over-indexing on Artistic inspiration (1.65× the country average). Demographically, the Cereal audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cereal fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 40.5 |
| Estimated audience size | 2,177,899 |
Audience persona
The typical Cereal fan in Germany is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 436,294 | 0.92× |
| Bayern | 396,658 | 1.13× |
| Baden-Württemberg | 329,647 | 1.11× |
| Niedersachsen | 263,008 | 1.24× |
| Hessen | 170,650 | 1.03× |
| Sachsen | 138,531 | 1.3× |
| Rheinland-Pfalz | 120,257 | 1.1× |
| Schleswig-Holstein | 81,660 | 1.04× |
| Berlin | 75,196 | 0.77× |
| Brandenburg | 58,496 | 0.87× |
| Thüringen | 53,349 | 0.96× |
| Sachsen-Anhalt | 53,068 | 0.94× |
| Hamburg | 47,037 | 0.96× |
| Mecklenburg-Vorpommern | 41,036 | 0.99× |
| Saarland | 21,841 | 0.82× |
| Bremen | 15,423 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 1.65× | Arts & Culture |
| Unique Gifts | 1.59× | Shopping |
| Picnic | 3.81× | Kids & Family |
| Škoda Kodiaq | 2.09× | Cars & Mobility |
| Birthday Gifts | 1.53× | Kids & Family |
| Snow White (Fables) | 1.91× | Literature |
| Icon (magazine) | 2.02× | Arts & Culture |
| Esra Erol | 4.01× | Movies & TV |
| Sixx | 2.17× | Movies & TV |
| Kodi (software) | 1.82× | Technology & Electronics |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Bank account | 1.67× | Business & Career |
| Volvo V60 | 2.63× | Cars & Mobility |
| Home Delivery | 1.54× | Food & Beverages |
| Cachorro | 1.83× | Pets & Animals |
| Eco Friendly Living | 1.77× | Home & Garden |
| Keeper (password manager) | 2.03× | Technology & Electronics |
| Figure painting (hobby) | 1.9× | Arts & Culture |
| Kieser Training | 1.86× | Sports |
| Buying a House | 2.69× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.83 |
| Sustainability | BALANCE | 1.61 |
| Healthy Lifestyle | BALANCE | 1.61 |
| DIY Mentality | THRILL | 1.56 |
| Pet Ownership | JOY | 1.52 |
| Design Affinity | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.1% |
| United Kingdom | 5.8% |
| Italy | 5.6% |
See Cereal audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cereal have in Germany?
Cereal has an estimated audience of 2,177,899 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cereal fans?
59.6% of Cereal fans are female, 40.4% are male, with an average age of 40.5 years.
Which brands do Cereal fans like most?
Cereal fans show strongest brand affinity for Artistic inspiration (1.65×), Unique Gifts (1.59×), and Picnic (3.81×) over the country average.
Where do Cereal fans live in Germany?
Cereal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 436,294), Bayern (reach 396,658), and Baden-Württemberg (reach 329,647). These three regions account for the largest share of the active audience.
What other brands do Cereal fans also like?
Beyond Cereal itself, the audience over-indexes on Unique Gifts (1.59×), Picnic (3.81×), Škoda Kodiaq (2.09×), and Birthday Gifts (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cereal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.