Rascasse Audience Intelligence

Rolled oats Audience in Germany

A data profile of the people who buy, follow and care about Rolled oats in Germany — modelled from more than twelve digital signal sources. Rolled oats has an estimated audience of 465,396 people in Germany.

#4857among Topic in Germany#605in Food & Beverages

The average Rolled oats fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mymuesli, Almond milk, Dried fruit, with strongest over-indexing on Mymuesli (41.64× the country average).

Demographically, the Rolled oats audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rolled oats fan in Germany is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mymuesli.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rolled oats profile in Germany.

Audience size
465K
in Germany
Gender
82.4%♀
17.6% male
Age
43.1
average years
Country rank
#12453
Topic in Germany
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rolled oats fans

82.4% are female, 17.6% are male, average age 43.1.

Fig. 02

Gender split

82.4%
Female
17.6%
Male
Demographic split for Rolled oats audience in Germany
MetricValue
Female82.4%
Male17.6%
Average age43.1
Estimated audience size465,396
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Rolled oats audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3923%
40-4925%
50+26%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Rolled oats audience comes from Germany.

Worldwide audience distribution share by country for Rolled oats
CountryShare
United States29.4%
Germany11.7%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rolled oats audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rolled oats fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.08×
02Niedersachsen~50K1.08×
03Rheinland-Pfalz~30K1.08×
04Baden-Württemberg~70K1.06×
05Saarland~6K1.05×
06Bayern~80K1.02×
07Hessen~40K1.00×
08Sachsen~20K1.00×
09Schleswig-Holstein~20K0.99×
10Brandenburg~10K0.98×
11Sachsen-Anhalt~10K0.97×
12Thüringen~10K0.96×
13Hamburg~10K0.96×
14Bremen~4K0.95×
15Mecklenburg-Vorpommern~8K0.93×
16Berlin~20K0.92×
Fig. 06

Affinity by region

Affinity by region — Rolled oats, Germany
0.92×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rolled oats audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rolled oats audience
#·InterestCategoryAffinity×
01MymuesliFood & Beverages41.64×
02Almond milkFood & Beverages37.03×
03Whole grainFood & Beverages32.68×
04Dried fruitFood & Beverages27.56×
05CerealFood & Beverages19.07×
06SoupFood & Beverages17.40×
07Nut (fruit)Food & Beverages15.55×
08MugFood & Beverages14.36×
09Hot chocolateFood & Beverages10.33×
10MilkFood & Beverages9.49×
11In aller FreundschaftMovies & TV5.77×
12HolidayCheckTravel & Leisure5.46×
13Collien Ulmen-FernandesMovies & TV5.01×
14FruitFood & Beverages5.00×
15QVCMovies & TV5.00×
16CakeFood & Beverages4.50×
17TchiboShopping4.30×
18Online shoppingShopping2.33×
19ShoppingShopping2.15×
20dB’sMusic & Radio1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rolled oats audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rolled oats audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.05×
MindfulnessBALANCE2.41×
Community OrientationOPEN2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rolled oats audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.97×
TravellingTHRILL0.98×
Urban LifestyleOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rolled oats have in Germany?

Rolled oats has an estimated audience of 465,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rolled oats fans?

82.4% of Rolled oats fans are female, 17.6% are male, with an average age of 43.1 years.

03

Which brands do Rolled oats fans like most?

Rolled oats fans show strongest brand affinity for Mymuesli (41.64×), Almond milk (37.03×), and Dried fruit (27.56×) over the country average.

04

Where do Rolled oats fans live in Germany?

Rolled oats fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Rolled oats fans also like?

Beyond Rolled oats itself, the audience over-indexes on Almond milk (37.03×), Dried fruit (27.56×), Cereal (19.07×), and Nut (fruit) (15.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Rolled oats audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rolled oats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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