Rolled oats Audience in Germany
Rolled oats has an estimated audience of 465,396 people in Germany. 82.4% are female, 17.6% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mymuesli, Almond milk, Dried fruit, Cereal, Nut (fruit).
The average Rolled oats fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mymuesli, Almond milk, Dried fruit, with strongest over-indexing on Mymuesli (41.64× the country average). Demographically, the Rolled oats audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Rolled oats fans
| Metric | Value |
|---|---|
| Female | 82.4% |
| Male | 17.6% |
| Average age | 43.1 |
| Estimated audience size | 465,396 |
Audience persona
The typical Rolled oats fan in Germany is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Mymuesli.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,268 | 1.11× |
| Bayern | 78,414 | 1.05× |
| Baden-Württemberg | 69,681 | 1.1× |
| Niedersachsen | 50,051 | 1.11× |
| Hessen | 35,668 | 1.01× |
| Rheinland-Pfalz | 25,414 | 1.09× |
| Sachsen | 22,062 | 0.97× |
| Berlin | 19,320 | 0.93× |
| Schleswig-Holstein | 16,440 | 0.98× |
| Brandenburg | 14,222 | 0.99× |
| Sachsen-Anhalt | 11,344 | 0.94× |
| Thüringen | 10,909 | 0.92× |
| Hamburg | 10,313 | 0.98× |
| Mecklenburg-Vorpommern | 8,042 | 0.91× |
| Saarland | 5,825 | 1.02× |
| Bremen | 3,620 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mymuesli | 41.64× | Food & Beverages |
| Almond milk | 37.03× | Food & Beverages |
| Dried fruit | 27.56× | Food & Beverages |
| Cereal | 19.07× | Food & Beverages |
| Nut (fruit) | 15.55× | Food & Beverages |
| Milk | 9.49× | Food & Beverages |
| Soup | 17.4× | Food & Beverages |
| Whole grain | 32.68× | Food & Beverages |
| Gala | 3.89× | News |
| Fruit | 5× | Food & Beverages |
| Mug | 14.36× | Food & Beverages |
| Aral AG | 3.8× | Cars & Mobility |
| Hot chocolate | 10.33× | Food & Beverages |
| Cake | 4.5× | Food & Beverages |
| QVC | 5× | Movies & TV |
| HolidayCheck | 5.46× | Travel & Leisure |
| Tchibo | 4.3× | Shopping |
| Online shopping | 2.33× | Shopping |
| Shopping | 2.15× | Shopping |
| Bagel | 36.08× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 4.07 |
| Sustainability | BALANCE | 1.99 |
| Pet Ownership | JOY | 1.9 |
| Convenience Orientation | PREMIUM | 1.77 |
| Sports Activity | POWER | 1.7 |
| Indulgence | JOY | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Germany | 11.7% |
| United Kingdom | 5.9% |
See Rolled oats audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Rolled oats have in Germany?
Rolled oats has an estimated audience of 465,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rolled oats fans?
82.4% of Rolled oats fans are female, 17.6% are male, with an average age of 43.1 years.
Which brands do Rolled oats fans like most?
Rolled oats fans show strongest brand affinity for Mymuesli (41.64×), Almond milk (37.03×), and Dried fruit (27.56×) over the country average.
Where do Rolled oats fans live in Germany?
Rolled oats fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,268), Bayern (reach 78,414), and Baden-Württemberg (reach 69,681). These three regions account for the largest share of the active audience.
What other brands do Rolled oats fans also like?
Beyond Rolled oats itself, the audience over-indexes on Almond milk (37.03×), Dried fruit (27.56×), Cereal (19.07×), and Nut (fruit) (15.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rolled oats. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.