Rascasse Audience Intelligence

Whole grain Audience in Germany

A data profile of the people who buy, follow and care about Whole grain in Germany — modelled from more than twelve digital signal sources. Whole grain has an estimated audience of 265,490 people in Germany.

#6556among Topic in Germany#918in Food & Beverages

The average Whole grain fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sunday Natural, Bofrost, IHF World Men's Handball Championship, with strongest over-indexing on Sunday Natural (6.62× the country average).

Demographically, the Whole grain audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Individualism, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Whole grain fan in Germany is more female, around 34.1 years old, with strong Individualism tendencies and a notable affinity for Sunday Natural.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whole grain profile in Germany.

Audience size
265K
in Germany
Gender
57.1%♀
42.9% male
Age
34.1
average years
Country rank
#18902
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whole grain fans

57.1% are female, 42.9% are male, average age 34.1.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Whole grain audience in Germany
MetricValue
Female57.1%
Male42.9%
Average age34.1
Estimated audience size265,490
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Whole grain audience in Germany
Age bracketShare%
16-1933%
20-2921%
30-3917%
40-4918%
50+10%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Whole grain audience comes from Germany.

Worldwide audience distribution share by country for Whole grain
CountryShare
United States36.6%
Japan4.2%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whole grain audience in Germany is strongest.

Fig. 05

Top regions by affinity

Whole grain fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.13×
02Hessen~30K1.39×
03Hamburg~7K1.24×
04Bayern~50K1.17×
05Bremen~3K1.15×
06Saarland~3K1.00×
07Nordrhein-Westfalen~60K0.99×
08Baden-Württemberg~40K0.99×
09Rheinland-Pfalz~10K0.92×
10Thüringen~6K0.90×
11Sachsen-Anhalt~6K0.89×
12Mecklenburg-Vorpommern~5K0.89×
13Schleswig-Holstein~8K0.88×
14Brandenburg~7K0.88×
15Niedersachsen~20K0.83×
16Sachsen~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Whole grain, Germany
0.83×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whole grain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whole grain audience
#·InterestCategoryAffinity×
01LION CerealsFood & Beverages21.23×
02Protein skimmerTopic20.97×
03Diet sodaFood & Beverages9.94×
04Frozen dessertFood & Beverages9.41×
05Brown troutPets & Animals9.31×
06Baking powderFood & Beverages8.19×
07OatmealFood & Beverages7.29×
08Sunday NaturalHealth6.62×
09Bed and breakfastTravel & Leisure6.31×
10BofrostFood & Beverages6.15×
11Genghis KhanPolitics & Society5.78×
12RiceFood & Beverages5.58×
13Das große BackenMovies & TV4.68×
14YogurtFood & Beverages4.50×
15CerealFood & Beverages3.94×
16Food processingFood & Beverages3.51×
17ButterFood & Beverages3.49×
18IHF World Men's Handball ChampionshipSports3.17×
19Extreme metalMusic & Radio2.29×
20Healthy foodHealth2.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whole grain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whole grain audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.33×
Healthy LifestyleBALANCE1.31×
MindfulnessBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whole grain audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.94×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whole grain have in Germany?

Whole grain has an estimated audience of 265,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Whole grain fans?

57.1% of Whole grain fans are female, 42.9% are male, with an average age of 34.1 years.

03

Which brands do Whole grain fans like most?

Whole grain fans show strongest brand affinity for Sunday Natural (6.62×), Bofrost (6.15×), and IHF World Men's Handball Championship (3.17×) over the country average.

04

Where do Whole grain fans live in Germany?

Whole grain fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Whole grain fans also like?

Beyond Whole grain itself, the audience over-indexes on Bofrost (6.15×), IHF World Men's Handball Championship (3.17×), Frozen dessert (9.41×), and Oatmeal (7.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Whole grain audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Whole grain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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