Whole grain Audience in Germany
Whole grain has an estimated audience of 265,490 people in Germany. 57.1% are female, 42.9% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sunday Natural, Bofrost, IHF World Men's Handball Championship, Frozen dessert, Oatmeal.
The average Whole grain fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sunday Natural, Bofrost, IHF World Men's Handball Championship, with strongest over-indexing on Sunday Natural (6.62× the country average). Demographically, the Whole grain audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Healthy Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Whole grain fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 34.1 |
| Estimated audience size | 265,490 |
Audience persona
The typical Whole grain fan in Germany is more female, around 34.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sunday Natural.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,345 | 0.99× |
| Bayern | 52,372 | 1.23× |
| Baden-Württemberg | 38,301 | 1.06× |
| Hessen | 30,967 | 1.53× |
| Berlin | 30,235 | 2.55× |
| Niedersachsen | 19,461 | 0.75× |
| Rheinland-Pfalz | 11,970 | 0.9× |
| Sachsen | 9,476 | 0.73× |
| Hamburg | 8,521 | 1.42× |
| Schleswig-Holstein | 7,092 | 0.74× |
| Brandenburg | 5,755 | 0.7× |
| Sachsen-Anhalt | 4,139 | 0.6× |
| Thüringen | 3,681 | 0.54× |
| Bremen | 2,664 | 1.17× |
| Mecklenburg-Vorpommern | 2,565 | 0.51× |
| Saarland | 1,892 | 0.58× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunday Natural | 6.62× | Health |
| Bofrost | 6.15× | Food & Beverages |
| IHF World Men's Handball Championship | 3.17× | Sports |
| Frozen dessert | 9.41× | Food & Beverages |
| Oatmeal | 7.29× | Food & Beverages |
| Protein skimmer | 20.97× | |
| Yogurt | 4.5× | Food & Beverages |
| Extreme metal | 2.29× | Music & Radio |
| Brown trout | 9.31× | Pets & Animals |
| Bed and breakfast | 6.31× | Travel & Leisure |
| Genghis Khan | 5.78× | Politics & Society |
| Cereal | 3.94× | Food & Beverages |
| Diet soda | 9.94× | Food & Beverages |
| Healthy food | 2.24× | Health |
| Butter | 3.49× | Food & Beverages |
| Baking powder | 8.19× | Food & Beverages |
| Food processing | 3.51× | Food & Beverages |
| Rice | 5.58× | Food & Beverages |
| Das große Backen | 4.68× | Movies & TV |
| Dried fruit | 4.63× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 3.37 |
| Quality Awareness | PREMIUM | 3.25 |
| Convenience Orientation | PREMIUM | 2.87 |
| Travelling | THRILL | 2.53 |
| Indulgence | JOY | 2.26 |
| Sustainability | BALANCE | 2.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.6% |
| Japan | 4.2% |
| United Kingdom | 4.2% |
See Whole grain audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Whole grain have in Germany?
Whole grain has an estimated audience of 265,490 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Whole grain fans?
57.1% of Whole grain fans are female, 42.9% are male, with an average age of 34.1 years.
Which brands do Whole grain fans like most?
Whole grain fans show strongest brand affinity for Sunday Natural (6.62×), Bofrost (6.15×), and IHF World Men's Handball Championship (3.17×) over the country average.
Where do Whole grain fans live in Germany?
Whole grain fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,345), Bayern (reach 52,372), and Baden-Württemberg (reach 38,301). These three regions account for the largest share of the active audience.
What other brands do Whole grain fans also like?
Beyond Whole grain itself, the audience over-indexes on Bofrost (6.15×), IHF World Men's Handball Championship (3.17×), Frozen dessert (9.41×), and Oatmeal (7.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Whole grain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.