Diet soda Audience in Germany
Diet soda has an estimated audience of 308,102 people in Germany. 64.1% are female, 35.9% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: More Nutrition, Energy bar, Protein bar, ESN, Bodybuilding & Fitness.
The average Diet soda fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include More Nutrition, Energy bar, Protein bar, with strongest over-indexing on More Nutrition (12.68× the country average). Demographically, the Diet soda audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Early Adopter Mentality, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Diet soda fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.3 |
| Estimated audience size | 308,102 |
Audience persona
The typical Diet soda fan in Germany is more female, around 39.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for More Nutrition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 35,279 | 0.52× |
| Bayern | 25,049 | 0.51× |
| Baden-Württemberg | 22,028 | 0.52× |
| Hessen | 17,288 | 0.74× |
| Niedersachsen | 13,839 | 0.46× |
| Berlin | 10,288 | 0.75× |
| Rheinland-Pfalz | 9,649 | 0.63× |
| Thüringen | 9,482 | 1.21× |
| Sachsen-Anhalt | 9,209 | 1.15× |
| Brandenburg | 8,535 | 0.89× |
| Mecklenburg-Vorpommern | 8,485 | 1.44× |
| Sachsen | 8,396 | 0.56× |
| Saarland | 8,179 | 2.16× |
| Bremen | 7,901 | 3× |
| Schleswig-Holstein | 7,546 | 0.68× |
| Hamburg | 5,438 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| More Nutrition | 12.68× | Health |
| Energy bar | 16.25× | Food & Beverages |
| Protein bar | 16.79× | Food & Beverages |
| ESN | 7.2× | Health |
| Bodybuilding & Fitness | 8.51× | Sports |
| Fitness and figure competition | 8.5× | Sports |
| TikTok | 3.35× | Internet & Social Media |
| Self-love | 5.13× | Health |
| Metabolism | 9.53× | Health |
| Healthy habits | 5.14× | Health |
| Vegetarian cuisine | 4.89× | Food & Beverages |
| Weight Watchers | 12.42× | Food & Beverages |
| Gluten-free diet | 9.9× | Food & Beverages |
| Aerobic exercise | 7.95× | Sports |
| Digital photography | 5.42× | Business & Career |
| Ski resort | 6× | Travel & Leisure |
| Street photography | 5.63× | Technology & Electronics |
| Sugar substitute | 13× | Food & Beverages |
| Modeling agency | 7× | Fashion & Accessoires |
| Home construction | 4.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.95 |
| Healthy Lifestyle | BALANCE | 1.73 |
| Sustainability | BALANCE | 1.68 |
| Travelling | THRILL | 1.58 |
| Career Orientation | POWER | 1.53 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 63.3% |
| United States | 8.3% |
| India | 6.4% |
See Diet soda audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Diet soda have in Germany?
Diet soda has an estimated audience of 308,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Diet soda fans?
64.1% of Diet soda fans are female, 35.9% are male, with an average age of 39.3 years.
Which brands do Diet soda fans like most?
Diet soda fans show strongest brand affinity for More Nutrition (12.68×), Energy bar (16.25×), and Protein bar (16.79×) over the country average.
Where do Diet soda fans live in Germany?
Diet soda fans in Germany are most concentrated in Nordrhein-Westfalen (reach 35,279), Bayern (reach 25,049), and Baden-Württemberg (reach 22,028). These three regions account for the largest share of the active audience.
What other brands do Diet soda fans also like?
Beyond Diet soda itself, the audience over-indexes on Energy bar (16.25×), Protein bar (16.79×), ESN (7.2×), and Bodybuilding & Fitness (8.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diet soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.