Rascasse Audience Intelligence

Diet soda Audience in Germany

A data profile of the people who buy, follow and care about Diet soda in Germany — modelled from more than twelve digital signal sources. Diet soda has an estimated audience of 308,102 people in Germany.

#38among Beverage in Germany#6070among Topic in Germany#834in Food & Beverages

The average Diet soda fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include More Nutrition, Energy bar, Protein bar, with strongest over-indexing on More Nutrition (12.68× the country average).

Demographically, the Diet soda audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diet soda fan in Germany is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for More Nutrition.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diet soda profile in Germany.

Audience size
308K
in Germany
Gender
64.1%♀
35.9% male
Age
39.3
average years
Country rank
#16993
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diet soda fans

64.1% are female, 35.9% are male, average age 39.3.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Diet soda audience in Germany
MetricValue
Female64.1%
Male35.9%
Average age39.3
Estimated audience size308,102
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Diet soda audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3922%
40-4922%
50+18%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Diet soda audience comes from Germany.

Worldwide audience distribution share by country for Diet soda
CountryShare
Japan63.3%
United States8.3%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diet soda audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diet soda fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.36×
02Saarland~5K1.22×
03Mecklenburg-Vorpommern~6K1.08×
04Thüringen~8K1.04×
05Sachsen-Anhalt~8K1.03×
06Brandenburg~9K0.98×
07Hamburg~7K0.96×
08Schleswig-Holstein~10K0.94×
09Rheinland-Pfalz~10K0.93×
10Sachsen~10K0.92×
11Berlin~10K0.92×
12Hessen~20K0.90×
13Niedersachsen~30K0.85×
14Baden-Württemberg~30K0.82×
15Bayern~40K0.79×
16Nordrhein-Westfalen~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Diet soda, Germany
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diet soda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diet soda audience
#·InterestCategoryAffinity×
01Protein barFood & Beverages16.79×
02Energy barFood & Beverages16.25×
03Sugar substituteFood & Beverages13.00×
04More NutritionHealth12.68×
05Weight WatchersFood & Beverages12.42×
06Gluten-free dietFood & Beverages9.90×
07MetabolismHealth9.53×
08Bodybuilding & FitnessSports8.51×
09Fitness and figure competitionSports8.50×
10Aerobic exerciseSports7.95×
11ESNHealth7.20×
12Modeling agencyFashion & Accessoires7.00×
13Ski resortTravel & Leisure6.00×
14Street photographyTechnology & Electronics5.63×
15Digital photographyBusiness & Career5.42×
16Healthy habitsHealth5.14×
17Self-loveHealth5.13×
18Vegetarian cuisineFood & Beverages4.89×
19Home constructionHome & Garden4.26×
20TikTokInternet & Social Media3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diet soda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diet soda audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.77×
Healthy LifestyleBALANCE3.44×
TravellingTHRILL3.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diet soda audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.01×
SustainabilityBALANCE1.07×
Need for SecurityCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diet soda have in Germany?

Diet soda has an estimated audience of 308,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diet soda fans?

64.1% of Diet soda fans are female, 35.9% are male, with an average age of 39.3 years.

03

Which brands do Diet soda fans like most?

Diet soda fans show strongest brand affinity for More Nutrition (12.68×), Energy bar (16.25×), and Protein bar (16.79×) over the country average.

04

Where do Diet soda fans live in Germany?

Diet soda fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Diet soda fans also like?

Beyond Diet soda itself, the audience over-indexes on Energy bar (16.25×), Protein bar (16.79×), ESN (7.2×), and Bodybuilding & Fitness (8.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Diet soda audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diet soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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