Rascasse Audience Intelligence

Diet soda Audience in United States

A data profile of the people who buy, follow and care about Diet soda in United States — modelled from more than twelve digital signal sources. Diet soda has an estimated audience of 2,496,152 people in United States.

#32among Beverage in United States#5624among Topic in United States#734in Food & Beverages

The average Diet soda fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Japanese television drama, 7-Eleven, Este, Veneto, with strongest over-indexing on Japanese television drama (30.44× the country average).

Demographically, the Diet soda audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diet soda fan in United States is more female, around 40.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Japanese television drama.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diet soda profile in United States.

Audience size
2.5M
in United States
Gender
64.0%♀
36.0% male
Age
40.9
average years
Country rank
#11939
Topic in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diet soda fans

64.0% are female, 36.0% are male, average age 40.9.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Diet soda audience in United States
MetricValue
Female64.0%
Male36.0%
Average age40.9
Estimated audience size2,496,152
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Diet soda audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3922%
40-4924%
50+21%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Diet soda audience comes from United States.

Worldwide audience distribution share by country for Diet soda
CountryShare
Japan63.3%
United States8.3%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diet soda audience in United States is strongest.

Fig. 05

Top regions by affinity

Diet soda fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~40K1.24×
02Utah~30K1.21×
03Wisconsin~40K1.18×
04Missouri~50K1.16×
05California~300K1.14×
06Kansas~20K1.14×
07Iowa~20K1.13×
08Nebraska~10K1.12×
09Indiana~50K1.11×
10West Virginia~10K1.11×
11Kentucky~30K1.09×
12Illinois~90K1.08×
13Washington~50K1.07×
14Oklahoma~30K1.06×
15Ohio~80K1.05×
16Nevada~20K1.04×
17Pennsylvania~90K1.03×
18North Carolina~80K1.03×
19Michigan~70K1.03×
20North Dakota~5K1.03×
21Oregon~30K1.02×
22Idaho~10K1.02×
23South Dakota~6K1.02×
24Texas~200K1.01×
25Arkansas~20K1.01×
26Delaware~7K1.01×
27Virginia~60K1.00×
28Hawaii~10K1.00×
29South Carolina~40K0.98×
30New Jersey~60K0.97×
31Connecticut~20K0.97×
32Rhode Island~8K0.97×
33New York~100K0.96×
34Maryland~40K0.96×
35Maine~9K0.96×
36Montana~7K0.96×
37New Mexico~10K0.95×
38Alaska~5K0.95×
39Vermont~4K0.95×
40Colorado~40K0.94×
41Arizona~50K0.93×
42Tennessee~50K0.93×
43Massachusetts~50K0.92×
44Mississippi~20K0.91×
45New Hampshire~9K0.91×
46Georgia~70K0.89×
47Louisiana~30K0.88×
48Washington, District of Columbia~7K0.88×
49Florida~100K0.87×
50Alabama~30K0.87×
Fig. 06

Affinity by region

Affinity by region — Diet soda, United States
0.87×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diet soda audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diet soda audience
#·InterestCategoryAffinity×
01Pepsi MaxFood & Beverages72.58×
02Diet PepsiFood & Beverages63.75×
03Minute MaidFood & Beverages40.59×
04FantaFood & Beverages39.68×
05Japanese television dramaMovies & TV30.44×
06Diet CokeFood & Beverages27.44×
07Sprite (soft drink)Food & Beverages27.22×
08Este, VenetoTravel & Leisure18.38×
09South by SouthwestBusiness & Career12.59×
107-ElevenShopping7.21×
11H-E-BShopping7.03×
12Five GuysFood & Beverages5.94×
13Culver'sFood & Beverages5.79×
14Dollar TreeShopping5.17×
15Soft drinksFood & Beverages5.08×
16Dollar GeneralShopping3.89×
17Taco BellFood & Beverages3.59×
18Burger KingFood & Beverages3.42×
19Texas RoadhouseFood & Beverages3.06×
20StarbucksFood & Beverages3.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diet soda audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diet soda audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.29×
SustainabilityBALANCE1.45×
Early Adopter MentalityPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diet soda audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.57×
Price SensitivityPREMIUM0.59×
Convenience OrientationPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diet soda have in United States?

Diet soda has an estimated audience of 2,496,152 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diet soda fans?

64.0% of Diet soda fans are female, 36.0% are male, with an average age of 40.9 years.

03

Which brands do Diet soda fans like most?

Diet soda fans show strongest brand affinity for Japanese television drama (30.44×), 7-Eleven (7.21×), and Este, Veneto (18.38×) over the country average.

04

Where do Diet soda fans live in United States?

Diet soda fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Diet soda fans also like?

Beyond Diet soda itself, the audience over-indexes on 7-Eleven (7.21×), Este, Veneto (18.38×), Pepsi Max (72.58×), and Dollar Tree (5.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in United States

See Diet soda audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diet soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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