Diet soda Audience in United States

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Diet soda has an estimated audience of 2,496,152 people in United States. 64.0% are female, 36.0% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Japanese television drama, 7-Eleven, Este, Veneto, Pepsi Max, Dollar Tree.

The average Diet soda fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Japanese television drama, 7-Eleven, Este, Veneto, with strongest over-indexing on Japanese television drama (30.44× the country average). Demographically, the Diet soda audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Diet soda fans

Demographic split for Diet soda audience in United States
MetricValue
Female64.0%
Male36.0%
Average age40.9
Estimated audience size2,496,152

Audience persona

The typical Diet soda fan in United States is more female, around 40.9 years old, with strong Family Orientation tendencies and a notable affinity for Japanese television drama.

Top regions in United States

Top regions ranked by reach for Diet soda in United States
RegionReachAffinity
California347,6841.27×
Texas239,9561.12×
Florida153,3600.91×
New York147,0621.05×
Illinois97,8111.18×
Pennsylvania91,6091.09×
Ohio82,4391.07×
North Carolina75,7201.01×
Georgia72,3070.94×
Michigan67,8461.04×
Virginia64,9081.07×
New Jersey61,4590.97×
Washington54,2501.08×
Indiana50,5801.11×
Minnesota48,2771.35×
Missouri47,0251.17×
Wisconsin46,6131.24×
Massachusetts46,3460.94×
Tennessee45,2280.9×
Arizona41,5400.82×
Maryland40,7890.95×
Colorado38,1290.97×
South Carolina37,3771×
Kentucky34,8711.11×
Utah30,9461.38×
Oklahoma29,9591.08×
Louisiana29,1860.91×
Oregon28,9701.01×
Nevada27,3741.13×
Connecticut24,4770.98×
Alabama23,8740.68×
Iowa23,0421.12×
Kansas21,9961.12×
Arkansas21,7981.06×
Mississippi15,9150.77×
West Virginia13,9601.2×
Nebraska13,4721.08×
Idaho12,3860.99×
Hawaii11,3491.06×
New Mexico10,5460.84×
Maine7,4000.83×
New Hampshire7,2170.73×
Rhode Island7,1870.9×
Delaware6,6310.96×
Montana5,7150.83×
Washington, District of Columbia5,6330.75×
South Dakota5,1710.9×
North Dakota4,5770.89×
Alaska4,0970.77×
Vermont3,6410.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diet soda audience
BrandAffinityCategory
Japanese television drama30.44×Movies & TV
7-Eleven7.21×Shopping
Este, Veneto18.38×Travel & Leisure
Pepsi Max72.58×Food & Beverages
Dollar Tree5.17×Shopping
Fanta39.68×Food & Beverages
Sprite (soft drink)27.22×Food & Beverages
Diet Coke27.44×Food & Beverages
Dollar General3.89×Shopping
Soft drinks5.08×Food & Beverages
South by Southwest12.59×Business & Career
Diet Pepsi63.75×Food & Beverages
Taco Bell3.59×Food & Beverages
Minute Maid40.59×Food & Beverages
Five Guys5.94×Food & Beverages
H-E-B7.03×Shopping
Burger King3.42×Food & Beverages
Starbucks3.02×Food & Beverages
Texas Roadhouse3.06×Food & Beverages
Aquafina35.4×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diet soda audience
TraitClusterScore
Family OrientationCONSERVATISM1.92
Price SensitivityPREMIUM1.49
Healthy LifestyleBALANCE1.43
TravellingTHRILL1.34
LGBTQ+ IdentityOPEN1.3
IndividualismJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Diet soda
CountryShare
Japan63.3%
United States8.3%
India6.4%

See Diet soda audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Diet soda have in United States?

Diet soda has an estimated audience of 2,496,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Diet soda fans?

64.0% of Diet soda fans are female, 36.0% are male, with an average age of 40.9 years.

Which brands do Diet soda fans like most?

Diet soda fans show strongest brand affinity for Japanese television drama (30.44×), 7-Eleven (7.21×), and Este, Veneto (18.38×) over the country average.

Where do Diet soda fans live in United States?

Diet soda fans in United States are most concentrated in California (reach 347,684), Texas (reach 239,956), and Florida (reach 153,360). These three regions account for the largest share of the active audience.

What other brands do Diet soda fans also like?

Beyond Diet soda itself, the audience over-indexes on 7-Eleven (7.21×), Este, Veneto (18.38×), Pepsi Max (72.58×), and Dollar Tree (5.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diet soda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.