Rascasse Audience Intelligence

Minute Maid Target Market in United States

A data profile of the people who buy, follow and care about Minute Maid in United States — modelled from more than twelve digital signal sources. Minute Maid has an estimated audience of 446,059 people in United States.

#19among Soft drinks in United States#4042among Brand in United States#2075in Food & Beverages

The average Minute Maid fan in United States is 34.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Fetty Wap, Country Time Lemonade, Juice Generation, with strongest over-indexing on Fetty Wap (77.28× the country average).

Demographically, the Minute Maid audience skews balanced with an average age of 34.3, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Minute Maid fan in United States is balanced, around 34.3 years old, with strong Sustainability tendencies and a notable affinity for Fetty Wap.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minute Maid profile in United States.

Audience size
446K
in United States
Gender
53.9%♀
46.1% male
Age
34.3
average years
Country rank
#39123
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Minute Maid

53.9% are female, 46.1% are male, average age 34.3.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Minute Maid audience in United States
MetricValue
Female53.9%
Male46.1%
Average age34.3
Estimated audience size446,059
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Minute Maid audience in United States
Age bracketShare%
16-1929%
20-2924%
30-3923%
40-4916%
50+9%
Fig. 04

Worldwide distribution

44.8%

of the worldwide Minute Maid audience comes from United States.

Worldwide audience distribution share by country for Minute Maid
CountryShare
United States44.8%
India5.8%
Philippines4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minute Maid audience in United States is strongest.

Fig. 05

Top regions by affinity

Minute Maid customers by region in United States
#RegionReachAffinity×
01Texas~70K1.82×
02Alabama~10K1.72×
03Georgia~20K1.71×
04Louisiana~10K1.68×
05Mississippi~6K1.66×
06South Carolina~9K1.40×
07North Carolina~20K1.39×
08Maryland~10K1.35×
09Arkansas~4K1.20×
10Illinois~20K1.17×
11Delaware~1K1.15×
12Florida~30K1.12×
13Tennessee~10K1.11×
14Virginia~10K1.09×
15California~50K1.08×
16Ohio~10K1.06×
17Michigan~10K1.06×
18Nevada~5K1.06×
19New Jersey~10K1.04×
20Indiana~9K1.04×
21Oklahoma~5K1.03×
22Connecticut~5K1.01×
23Washington, District of Columbia~1K1.01×
24Kentucky~6K1.00×
25Missouri~7K0.98×
26New York~20K0.97×
27Pennsylvania~10K0.97×
28Rhode Island~1K0.97×
29Arizona~9K0.96×
30Wisconsin~6K0.92×
31Minnesota~6K0.92×
32Nebraska~2K0.92×
33Iowa~3K0.89×
34Kansas~3K0.89×
35New Mexico~2K0.87×
36West Virginia~2K0.87×
37North Dakota<1K0.87×
38South Dakota<1K0.86×
39Massachusetts~8K0.85×
40Alaska<1K0.85×
41Washington~7K0.81×
42Vermont<1K0.80×
43Idaho~2K0.78×
44Utah~3K0.77×
45Montana<1K0.77×
46Oregon~4K0.76×
47New Hampshire~1K0.76×
48Hawaii~1K0.75×
49Maine~1K0.74×
50Colorado~5K0.72×
Fig. 06

Affinity by region

Affinity by region — Minute Maid, United States
0.72×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minute Maid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minute Maid audience
#·InterestCategoryAffinity×
01Freshly SqueezedMovies & TV210.77×
02Country Time LemonadeFood & Beverages206.91×
03Juice GenerationTopic203.36×
04Evolution FreshFood & Beverages100.38×
05Fetty WapMusic & Radio77.28×
06Simply Orange JuiceFood & Beverages66.04×
07Capri SunFood & Beverages30.06×
08Paul HollywoodFood & Beverages23.60×
09GritsFood & Beverages23.21×
10Guillaume CanetMovies & TV22.96×
11TropicanaFood & Beverages22.36×
12Gandhi (film)Movies & TV20.43×
13Oasis (drink)Food & Beverages19.01×
14Orange juiceFood & Beverages18.06×
15CowsMusic & Radio12.12×
16BlenderHome & Garden5.97×
17DoordashFood & Beverages2.96×
18JuiceFood & Beverages2.91×
19FoodFood & Beverages1.65×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minute Maid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minute Maid audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.38×
Quality AwarenessPREMIUM1.38×
Pet OwnershipJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minute Maid audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
CreativityOPEN0.77×
Community OrientationOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Minute Maid's target market in United States?

Minute Maid's target market in United States covers an estimated 446,059 people, concentrated in Texas and California.

02

What is the gender split and age of Minute Maid customers?

53.9% of the Minute Maid audience are female, 46.1% are male, with an average age of 34.3 years.

03

Which brands do Minute Maid fans like most?

Minute Maid fans show strongest brand affinity for Fetty Wap (77.28×), Country Time Lemonade (206.91×), and Juice Generation (203.36×) over the country average.

04

Where do Minute Maid fans live in United States?

Minute Maid fans in United States are most concentrated in Texas (reach ~70K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Minute Maid fans also like?

Beyond Minute Maid itself, the audience over-indexes on Country Time Lemonade (206.91×), Juice Generation (203.36×), Freshly Squeezed (210.77×), and Evolution Fresh (100.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Minute Maid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Minute Maid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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