Paul Hollywood Audience in United States

Paul Hollywood has an estimated audience of 763,566 people in United States. 67.8% are female, 32.2% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: ServiceNow, Tinker Bell (film series), Ally McBeal, Autism Awareness, Diabetes mellitus awareness.

The average Paul Hollywood fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include ServiceNow, Tinker Bell (film series), Ally McBeal, with strongest over-indexing on ServiceNow (328.77× the country average). Demographically, the Paul Hollywood audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Paul Hollywood fans

Demographic split for Paul Hollywood audience in United States
MetricValue
Female67.8%
Male32.2%
Average age38.5
Estimated audience size763,566

Audience persona

The typical Paul Hollywood fan in United States is more female, around 38.5 years old, with strong Creativity tendencies and a notable affinity for ServiceNow.

Top regions in United States

Top regions ranked by reach for Paul Hollywood in United States
RegionReachAffinity
California77,2000.92×
Texas48,5250.74×
New York39,0340.91×
Florida36,0320.7×
Pennsylvania26,7611.04×
Illinois25,4391×
Washington23,8991.56×
Ohio23,0210.98×
North Carolina22,6570.99×
Virginia20,1561.08×
Massachusetts19,8251.32×
Michigan19,1360.96×
Georgia18,6900.79×
Colorado16,6181.38×
Tennessee15,0280.98×
New Jersey14,6990.76×
Minnesota14,6531.34×
Oregon14,3361.64×
Indiana14,1281.01×
Arizona13,4470.86×
Missouri13,3251.08×
Wisconsin12,7141.11×
Maryland11,7710.9×
Utah10,0181.47×
South Carolina9,9110.86×
Kentucky8,9860.94×
Connecticut7,8551.03×
Alabama7,6380.72×
Oklahoma7,4850.88×
Louisiana6,0630.62×
Iowa5,8320.93×
Kansas5,4630.91×
Arkansas5,3230.85×
Idaho5,0431.32×
Nevada4,8950.66×
New Hampshire4,1411.38×
Maine4,1381.51×
New Mexico3,4350.9×
Mississippi3,4310.55×
Nebraska3,2600.85×
West Virginia2,7970.79×
Montana2,5881.22×
Rhode Island2,4521.01×
Washington, District of Columbia2,4391.06×
Hawaii2,4130.74×
Vermont2,1261.59×
Delaware1,6510.78×
Alaska1,6481.01×
South Dakota1,3040.74×
North Dakota1,1430.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Hollywood audience
BrandAffinityCategory
ServiceNow328.77×Technology & Electronics
Tinker Bell (film series)144.93×Movies & TV
Ally McBeal135.65×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kilt51.62×Fashion & Accessoires
Melrose Place69.1×Movies & TV
Bombas25.5×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Red wine10.76×Food & Beverages
Income tax13.19×Business & Career
Bachelor of Business Administration40.34×Business & Career
Gordon Ramsay13.95×Food & Beverages
Planet Fitness4.03×Sports
Michelin Guide18.62×Food & Beverages
Rick Stein131.58×Food & Beverages
White wine10.23×Food & Beverages
Seth Green18.45×Movies & TV
Rose McGowan19.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Hollywood audience
TraitClusterScore
CreativityOPEN1.53
IndulgenceJOY1.48
TravellingTHRILL1.4
DIY MentalityTHRILL1.31
SustainabilityBALANCE1.3
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Paul Hollywood
CountryShare
United States41.3%
United Kingdom39.6%
Australia2.6%

See Paul Hollywood audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Paul Hollywood have in United States?

Paul Hollywood has an estimated audience of 763,566 people in United States, concentrated in California and Texas.

What is the gender split and age of Paul Hollywood fans?

67.8% of Paul Hollywood fans are female, 32.2% are male, with an average age of 38.5 years.

Which brands do Paul Hollywood fans like most?

Paul Hollywood fans show strongest brand affinity for ServiceNow (328.77×), Tinker Bell (film series) (144.93×), and Ally McBeal (135.65×) over the country average.

Where do Paul Hollywood fans live in United States?

Paul Hollywood fans in United States are most concentrated in California (reach 77,200), Texas (reach 48,525), and New York (reach 39,034). These three regions account for the largest share of the active audience.

What other brands do Paul Hollywood fans also like?

Beyond Paul Hollywood itself, the audience over-indexes on Tinker Bell (film series) (144.93×), Ally McBeal (135.65×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.