Paul Hollywood Audience in United States

Paul Hollywood logo

Paul Hollywood has an estimated audience of 763,566 people in United States. 67.8% are female, 32.2% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Clermont Foot, Bell Helmets, Historic site, Urban horticulture, Fathead (brand).

The average Paul Hollywood fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Clermont Foot, Bell Helmets, Historic site, with strongest over-indexing on Clermont Foot (328.77× the country average). Demographically, the Paul Hollywood audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Paul Hollywood fans

Demographic split for Paul Hollywood audience in United States
MetricValue
Female67.8%
Male32.2%
Average age38.5
Estimated audience size763,566

Audience persona

The typical Paul Hollywood fan in United States is more female, around 38.5 years old, with strong Creativity tendencies and a notable affinity for Clermont Foot.

Top regions in United States

Top regions ranked by reach for Paul Hollywood in United States
RegionReachAffinity
California77,2000.92×
Texas48,5250.74×
New York39,0340.91×
Florida36,0320.7×
Pennsylvania26,7611.04×
Illinois25,4391×
Washington23,8991.56×
Ohio23,0210.98×
North Carolina22,6570.99×
Virginia20,1561.08×
Massachusetts19,8251.32×
Michigan19,1360.96×
Georgia18,6900.79×
Colorado16,6181.38×
Tennessee15,0280.98×
New Jersey14,6990.76×
Minnesota14,6531.34×
Oregon14,3361.64×
Indiana14,1281.01×
Arizona13,4470.86×
Missouri13,3251.08×
Wisconsin12,7141.11×
Maryland11,7710.9×
Utah10,0181.47×
South Carolina9,9110.86×
Kentucky8,9860.94×
Connecticut7,8551.03×
Alabama7,6380.72×
Oklahoma7,4850.88×
Louisiana6,0630.62×
Iowa5,8320.93×
Kansas5,4630.91×
Arkansas5,3230.85×
Idaho5,0431.32×
Nevada4,8950.66×
New Hampshire4,1411.38×
Maine4,1381.51×
New Mexico3,4350.9×
Mississippi3,4310.55×
Nebraska3,2600.85×
West Virginia2,7970.79×
Montana2,5881.22×
Rhode Island2,4521.01×
Washington, District of Columbia2,4391.06×
Hawaii2,4130.74×
Vermont2,1261.59×
Delaware1,6510.78×
Alaska1,6481.01×
South Dakota1,3040.74×
North Dakota1,1430.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Hollywood audience
BrandAffinityCategory
Clermont Foot328.77×Sports
Bell Helmets69.1×Cars & Mobility
Historic site10.74×Arts & Culture
Urban horticulture7.85×Home & Garden
Fathead (brand)17.99×Arts & Culture
edureka40.34×Business & Career
Chiropractic education12.24×Business & Career
Nebraska Cornhuskers football3.66×Sports
Mangaka4.18×Literature
Collectable1.56×Kids & Family
St. Ives13.1×Travel & Leisure
Crafts4Kids12.25×Kids & Family
Whataburger1.64×Food & Beverages
Home equity1.78×Home & Garden
Home staging3.85×Home & Garden
JDSU2.24×Business & Career
Elsword10.94×Games
Certified diabetes educator8.86×Business & Career
Superintendent (education)6.3×Business & Career
CAC 403.37×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Hollywood audience
TraitClusterScore
CreativityOPEN1.53
IndulgenceJOY1.48
TravellingTHRILL1.4
DIY MentalityTHRILL1.31
SustainabilityBALANCE1.3
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Paul Hollywood
CountryShare
United States41.3%
United Kingdom39.6%
Australia2.6%

See Paul Hollywood audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Paul Hollywood have in United States?

Paul Hollywood has an estimated audience of 763,566 people in United States, concentrated in California and Texas.

What is the gender split and age of Paul Hollywood fans?

67.8% of Paul Hollywood fans are female, 32.2% are male, with an average age of 38.5 years.

Which brands do Paul Hollywood fans like most?

Paul Hollywood fans show strongest brand affinity for Clermont Foot (328.77×), Bell Helmets (69.1×), and Historic site (10.74×) over the country average.

Where do Paul Hollywood fans live in United States?

Paul Hollywood fans in United States are most concentrated in California (reach 77,200), Texas (reach 48,525), and New York (reach 39,034). These three regions account for the largest share of the active audience.

What other brands do Paul Hollywood fans also like?

Beyond Paul Hollywood itself, the audience over-indexes on Bell Helmets (69.1×), Historic site (10.74×), Urban horticulture (7.85×), and Fathead (brand) (17.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Hollywood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.