Rascasse Audience Intelligence

Rick Stein Audience in United States

A data profile of the people who buy, follow and care about Rick Stein in United States — modelled from more than twelve digital signal sources. Rick Stein has an estimated audience of 49,834 people in United States.

#91among Chef in United States#27713among Person in United States#4539in Food & Beverages

The average Rick Stein fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Uluwatu, Bali, Headhunters (film), Paul Hollywood, with strongest over-indexing on Uluwatu, Bali (667.62× the country average).

Demographically, the Rick Stein audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rick Stein fan in United States is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for Uluwatu, Bali.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Rick Stein profile in United States.

Audience size
50K
in United States
Gender
47.3%♀
52.7% male
Age
37.5
average years
Country rank
#99434
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rick Stein fans

47.3% are female, 52.7% are male, average age 37.5.

Fig. 02

Gender split

47.3%
Female
52.7%
Male
Demographic split for Rick Stein audience in United States
MetricValue
Female47.3%
Male52.7%
Average age37.5
Estimated audience size49,834
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Rick Stein audience in United States
Age bracketShare%
16-1925%
20-2920%
30-3918%
40-4921%
50+17%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Rick Stein audience comes from United States.

Worldwide audience distribution share by country for Rick Stein
CountryShare
United Kingdom69.2%
Australia14.1%
United States2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rick Stein audience in United States is strongest.

Fig. 05

Top regions by affinity

Rick Stein fans by region: top regions in United States
#RegionReachAffinity×
01Washington~1K1.23×
02Oregon<1K1.22×
03Washington, District of Columbia<1K1.20×
04Massachusetts~1K1.19×
05Vermont<1K1.19×
06Florida~4K1.14×
07Alaska<1K1.14×
08New York~3K1.13×
09Connecticut<1K1.11×
10North Dakota<1K1.11×
11Maine<1K1.09×
12South Dakota<1K1.08×
13California~6K1.07×
14Virginia~1K1.07×
15Montana<1K1.04×
16New Jersey~1K1.03×
17South Carolina<1K1.02×
18New Hampshire<1K1.02×
19Delaware<1K1.02×
20North Carolina~2K1.00×
21Maryland<1K1.00×
22Nebraska<1K1.00×
23Rhode Island<1K1.00×
24Hawaii<1K0.99×
25Idaho<1K0.98×
26Pennsylvania~2K0.97×
27New Mexico<1K0.97×
28West Virginia<1K0.96×
29Kentucky<1K0.95×
30Arizona<1K0.94×
31Colorado<1K0.94×
32Georgia~1K0.92×
33Tennessee<1K0.92×
34Arkansas<1K0.92×
35Mississippi<1K0.92×
36Nevada<1K0.90×
37Kansas<1K0.90×
38Minnesota<1K0.89×
39Iowa<1K0.89×
40Indiana<1K0.88×
41Missouri<1K0.88×
42Wisconsin<1K0.88×
43Alabama<1K0.88×
44Louisiana<1K0.88×
45Oklahoma<1K0.87×
46Utah<1K0.87×
47Illinois~1K0.86×
48Ohio~1K0.84×
49Michigan~1K0.83×
50Texas~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Rick Stein, United States
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rick Stein audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rick Stein audience
#·InterestCategoryAffinity×
01Uluwatu, BaliTravel & Leisure667.62×
02Headhunters (film)Movies & TV296.51×
03Tom KerridgeFood & Beverages284.17×
04My Beauty BunnyWebsite / Newspaper / Magazine284.02×
05Google I/OTopic189.95×
06Mary Berry (food writer)Movies & TV186.19×
07AbsintheFood & Beverages138.33×
08Paul HollywoodFood & Beverages129.65×
09The King's Speech (Film)Movies & TV106.09×
10BobbiesFashion & Accessoires105.45×
11The House of LuxuryTopic96.87×
12Highland gamesSports91.09×
13KiltFashion & Accessoires78.75×
14Teen dramaMovies & TV24.33×
15Crossfit TrainingSports20.00×
16SportsSports3.00×
17Arts and musicArts & Culture3.00×
18EntertainmentMovies & TV2.99×
19MusicBusiness & Career2.90×
20MoviesMovies & TV2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rick Stein audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rick Stein audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.81×
Urban LifestyleOPEN2.51×
SpiritualityBALANCE2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rick Stein audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.13×
DIY MentalityTHRILL0.15×
Quality AwarenessPREMIUM0.18×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rick Stein have in United States?

Rick Stein has an estimated audience of 49,834 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Rick Stein fans?

47.3% of Rick Stein fans are female, 52.7% are male, with an average age of 37.5 years.

03

Which brands do Rick Stein fans like most?

Rick Stein fans show strongest brand affinity for Uluwatu, Bali (667.62×), Headhunters (film) (296.51×), and Paul Hollywood (129.65×) over the country average.

04

Where do Rick Stein fans live in United States?

Rick Stein fans in United States are most concentrated in California (reach ~6K), Florida (reach ~4K), and Texas (reach ~3K). These three regions account for the largest share of the active audience.

05

What other brands do Rick Stein fans also like?

Beyond Rick Stein itself, the audience over-indexes on Headhunters (film) (296.51×), Paul Hollywood (129.65×), Mary Berry (food writer) (186.19×), and Absinthe (138.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Stein. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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