Rascasse Audience Intelligence

Highland games Audience in United States

A data profile of the people who buy, follow and care about Highland games in United States — modelled from more than twelve digital signal sources. Highland games has an estimated audience of 953,317 people in United States.

#276among Event in United States#2268in Sports

The average Highland games fan in United States is 44.1 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, California, Florida.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Highland games profile in United States.

Audience size
953K
in United States
Gender
48.3%♀
51.7% male
Age
44.1
average years
Country rank
#24441
Event in United States
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Highland games fans

48.3% are female, 51.7% are male, average age 44.1.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Highland games audience in United States
MetricValue
Female48.3%
Male51.7%
Average age44.1
Estimated audience size953,317
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Highland games audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4925%
50+31%
Fig. 04

Worldwide distribution

54.3%

of the worldwide Highland games audience comes from United States.

Worldwide audience distribution share by country for Highland games
CountryShare
United States54.3%
United Kingdom15.2%
Canada12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Highland games audience in United States is strongest.

Fig. 05

Top regions by affinity

Highland games fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K4.06×
02New Hampshire~20K4.01×
03Alaska~7K3.20×
04North Carolina~60K2.04×
05Maine~6K1.78×
06Oregon~20K1.73×
07Washington~30K1.60×
08Minnesota~20K1.33×
09Vermont~2K1.28×
10Tennessee~20K1.23×
11Massachusetts~20K1.20×
12Utah~10K1.18×
13Idaho~5K1.04×
14Montana~3K1.01×
15South Carolina~10K0.94×
16Florida~60K0.92×
17Nevada~8K0.92×
18West Virginia~4K0.90×
19Rhode Island~3K0.90×
20Wisconsin~10K0.89×
21North Dakota~2K0.87×
22South Dakota~2K0.86×
23Michigan~20K0.82×
24Delaware~2K0.82×
25Arkansas~6K0.81×
26Washington, District of Columbia~2K0.81×
27New Mexico~4K0.80×
28Kentucky~9K0.78×
29Hawaii~3K0.78×
30Virginia~20K0.77×
31Georgia~20K0.76×
32Connecticut~7K0.76×
33Mississippi~6K0.76×
34Kansas~6K0.76×
35Colorado~10K0.74×
36Nebraska~4K0.74×
37Oklahoma~8K0.73×
38Pennsylvania~20K0.72×
39Arizona~10K0.71×
40Iowa~6K0.71×
41Alabama~9K0.70×
42Indiana~10K0.67×
43Missouri~10K0.67×
44Illinois~20K0.65×
45Louisiana~8K0.65×
46New York~30K0.61×
47Maryland~10K0.61×
48California~60K0.58×
49Ohio~20K0.58×
50Texas~40K0.49×
Fig. 06

Affinity by region

Affinity by region — Highland games, United States
0.49×1.00×4.06×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Highland games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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