Bobbies Audience in United States

Bobbies has an estimated audience of 426,690 people in United States. 58.5% are female, 41.5% are male, average age 34.9. Top regions: Texas, California, New York.

The average Bobbies fan in United States is 34.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Demographically, the Bobbies audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Design Affinity, Sustainability.

Category: Fashion & Accessoires · Type: Brand · Subtype: Band

Demographics of Bobbies fans

Demographic split for Bobbies audience in United States
MetricValue
Female58.5%
Male41.5%
Average age34.9
Estimated audience size426,690

Top regions in United States

Top regions ranked by reach for Bobbies in United States
RegionReachAffinity
Texas59,3951.62×
California46,1570.98×
New York37,3481.57×
Florida30,7871.07×
Illinois26,5991.87×
Georgia16,8061.28×
Ohio13,8131.05×
North Carolina13,4591.05×
Pennsylvania13,4370.94×
New Jersey11,3911.05×
Virginia10,7321.03×
Tennessee9,6161.12×
Michigan8,8600.79×
Massachusetts8,7581.04×
Missouri7,9411.15×
Wisconsin7,4111.15×
Washington7,0840.83×
Alabama7,0321.18×
Arizona6,9170.79×
Indiana6,9140.89×
Louisiana6,2351.13×
Maryland6,1840.84×
South Carolina6,0400.94×
Kentucky5,0660.95×
Minnesota4,5570.75×
Connecticut4,5171.06×
Colorado4,5060.67×
Arkansas4,4421.26×
Oklahoma4,0420.85×
Oregon3,7000.76×
Iowa3,4730.99×
Hawaii3,3601.83×
Nevada3,2320.78×
Mississippi3,1020.88×
Kansas2,6740.8×
Nebraska2,6121.22×
Utah2,5790.67×
Alaska2,5082.75×
West Virginia1,7340.87×
New Mexico1,6600.78×
Idaho1,4320.67×
Washington, District of Columbia1,4111.1×
New Hampshire1,1210.67×
Maine1,0690.7×
Rhode Island1,0380.76×
Delaware8160.69×
Montana7330.62×
South Dakota5870.6×
Vermont4920.66×
North Dakota4790.55×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bobbies audience
TraitClusterScore
Design AffinityPREMIUM2.38
SustainabilityBALANCE2.04
LGBTQ+ IdentityOPEN1.96
Luxury OrientationPREMIUM1.96
Quality AwarenessPREMIUM1.7
IndulgenceJOY1.62

Worldwide distribution

Worldwide audience distribution share by country for Bobbies
CountryShare
France39.1%
United States12.9%
United Kingdom3.8%

See Bobbies audiences in other countries

More Band audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Bobbies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.