Rascasse Audience Intelligence

Bobbies Target Market in United States

A data profile of the people who buy, follow and care about Bobbies in United States — modelled from more than twelve digital signal sources. Bobbies has an estimated audience of 429,481 people in United States.

#4133among Brand in United States#1409in Fashion & Accessoires

The average Bobbies fan in United States is 34.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bobbies profile in United States.

Audience size
429K
in United States
Gender
58.5%♀
41.5% male
Age
34.9
average years
Country rank
#39963
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bobbies

58.5% are female, 41.5% are male, average age 34.9.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Bobbies audience in United States
MetricValue
Female58.5%
Male41.5%
Average age34.9
Estimated audience size429,481
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Bobbies audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3918%
40-4915%
50+14%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Bobbies audience comes from United States.

Worldwide audience distribution share by country for Bobbies
CountryShare
France38.8%
United States12.9%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bobbies audience in United States is strongest.

Fig. 05

Top regions by affinity

Bobbies customers by region in United States
#RegionReachAffinity×
01Alaska~2K2.41×
02Hawaii~3K1.65×
03Texas~60K1.57×
04Illinois~20K1.57×
05New York~30K1.44×
06Arkansas~4K1.27×
07Georgia~20K1.25×
08Alabama~7K1.16×
09Louisiana~6K1.16×
10Nebraska~2K1.14×
11Missouri~7K1.07×
12Tennessee~9K1.06×
13Wisconsin~7K1.06×
14North Carolina~10K1.04×
15Kentucky~6K1.04×
16Connecticut~4K1.04×
17Washington, District of Columbia~1K1.04×
18West Virginia~2K1.03×
19California~50K1.00×
20Ohio~10K1.00×
21New Jersey~10K1.00×
22Mississippi~4K1.00×
23Florida~30K0.99×
24Massachusetts~8K0.99×
25Virginia~10K0.98×
26South Carolina~6K0.96×
27Iowa~3K0.96×
28Oklahoma~4K0.95×
29Indiana~7K0.94×
30New Mexico~2K0.94×
31Pennsylvania~10K0.90×
32Arizona~8K0.87×
33Kansas~3K0.86×
34South Dakota<1K0.83×
35Washington~7K0.82×
36Maryland~6K0.82×
37Utah~3K0.82×
38Maine~1K0.82×
39Rhode Island~1K0.82×
40North Dakota<1K0.82×
41Michigan~9K0.81×
42Nevada~3K0.81×
43Delaware<1K0.81×
44Vermont<1K0.80×
45Idaho~2K0.79×
46Montana<1K0.79×
47Oregon~4K0.78×
48New Hampshire~1K0.78×
49Minnesota~5K0.75×
50Colorado~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Bobbies, United States
0.70×1.00×2.41×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bobbies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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