Rascasse Audience Intelligence

The King's Speech (Film) Audience in United States

A data profile of the people who buy, follow and care about The King's Speech (Film) in United States — modelled from more than twelve digital signal sources. The King's Speech (Film) has an estimated audience of 474,814 people in United States.

#3326among Movie / TV Show / Series in United States#7012in Movies & TV

The average The King's Speech (Film) fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Kenneth Branagh, Selma Blair, Ralph Fiennes, with strongest over-indexing on Kenneth Branagh (68.06× the country average).

Demographically, the The King's Speech (Film) audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The King's Speech (Film) fan in United States is balanced, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Kenneth Branagh.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The King's Speech (Film) profile in United States.

Audience size
475K
in United States
Gender
52.0%♀
48.0% male
Age
36.4
average years
Country rank
#37778
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+102%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The King's Speech (Film) viewers

52.0% are female, 48.0% are male, average age 36.4.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for The King's Speech (Film) audience in United States
MetricValue
Female52.0%
Male48.0%
Average age36.4
Estimated audience size474,814
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the The King's Speech (Film) audience in United States
Age bracketShare%
16-1932%
20-2915%
30-3916%
40-4919%
50+17%
Fig. 04

Worldwide distribution

32.6%

of the worldwide The King's Speech (Film) audience comes from United States.

Worldwide audience distribution share by country for The King's Speech (Film)
CountryShare
United States32.6%
United Kingdom11.4%
Italy9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The King's Speech (Film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The King's Speech (Film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K1.64×
02Nebraska~3K1.54×
03Idaho~3K1.24×
04Washington, District of Columbia~2K1.23×
05New Hampshire~2K1.20×
06Massachusetts~10K1.19×
07Oregon~5K1.12×
08Connecticut~5K1.12×
09Vermont<1K1.12×
10Maine~2K1.11×
11Washington~9K1.10×
12Colorado~7K1.09×
13Montana~1K1.09×
14Alaska<1K1.09×
15Missouri~7K1.06×
16Minnesota~6K1.06×
17Kansas~4K1.05×
18Virginia~10K1.03×
19Iowa~4K1.01×
20Michigan~10K1.00×
21New York~20K0.99×
22Wisconsin~6K0.99×
23Rhode Island~1K0.98×
24Pennsylvania~10K0.97×
25Tennessee~8K0.96×
26Kentucky~5K0.96×
27California~40K0.95×
28Indiana~7K0.95×
29Maryland~7K0.95×
30Oklahoma~4K0.95×
31North Dakota<1K0.95×
32Arkansas~3K0.94×
33Illinois~10K0.92×
34New Mexico~2K0.92×
35North Carolina~10K0.91×
36New Jersey~10K0.91×
37South Dakota<1K0.91×
38Ohio~10K0.90×
39Arizona~8K0.89×
40Delaware~1K0.89×
41Alabama~5K0.88×
42South Carolina~6K0.87×
43West Virginia~2K0.86×
44Texas~30K0.83×
45Hawaii~2K0.83×
46Georgia~10K0.82×
47Louisiana~5K0.82×
48Florida~20K0.81×
49Mississippi~3K0.76×
50Nevada~3K0.74×
Fig. 06

Affinity by region

Affinity by region — The King's Speech (Film), United States
0.74×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The King's Speech (Film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The King's Speech (Film) audience
#·InterestCategoryAffinity×
01Kenneth BranaghMovies & TV68.06×
02David CronenbergMovies & TV54.16×
03Selma BlairMovies & TV51.57×
04Noah BaumbachMovies & TV40.77×
05Ralph FiennesMovies & TV32.41×
06Jude LawMovies & TV20.00×
07Jennette McCurdyMovies & TV20.00×
0824 (TV series)Movies & TV20.00×
09Die HardMovies & TV20.00×
10James McAvoyMovies & TV20.00×
11House of Cards (U.S. TV series)Movies & TV20.00×
12Sherlock (TV series)Movies & TV19.54×
13Buckingham PalaceTravel & Leisure18.54×
14Pretty Little Liars (TV series)Movies & TV17.20×
15Tim BurtonMovies & TV14.27×
16Downton AbbeyMovies & TV13.80×
17Regina HallMovies & TV12.20×
18Christopher LloydMovies & TV11.95×
19Breaking BadMovies & TV10.76×
20Jim CarreyMovies & TV7.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The King's Speech (Film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The King's Speech (Film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.65×
Convenience OrientationPREMIUM1.47×
SustainabilityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The King's Speech (Film) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
Risk AppetiteTHRILL0.75×
DIY MentalityTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The King's Speech (Film) have in United States?

The King's Speech (Film) has an estimated audience of 474,814 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The King's Speech (Film) viewers?

52.0% of The King's Speech (Film) fans are female, 48.0% are male, with an average age of 36.4 years.

03

Which brands do The King's Speech (Film) fans like most?

The King's Speech (Film) fans show strongest brand affinity for Kenneth Branagh (68.06×), Selma Blair (51.57×), and Ralph Fiennes (32.41×) over the country average.

04

Where do The King's Speech (Film) fans live in United States?

The King's Speech (Film) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The King's Speech (Film) fans also like?

Beyond The King's Speech (Film) itself, the audience over-indexes on Selma Blair (51.57×), Ralph Fiennes (32.41×), David Cronenberg (54.16×), and Jude Law (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The King's Speech (Film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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