Rascasse Audience Intelligence

Sherlock (TV series) Audience in United States

A data profile of the people who buy, follow and care about Sherlock (TV series) in United States — modelled from more than twelve digital signal sources. Sherlock (TV series) has an estimated audience of 2,491,197 people in United States.

#636among Movie / TV Show / Series in United States#1737in Movies & TV

The average Sherlock (TV series) fan in United States is 33.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include True Detective, Stranger Things, The Grudge, with strongest over-indexing on True Detective (31.67× the country average).

Demographically, the Sherlock (TV series) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Tradition, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sherlock (TV series) fan in United States is more female, around 33.9 years old, with strong Tradition tendencies and a notable affinity for True Detective.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sherlock (TV series) profile in United States.

Audience size
2.5M
in United States
Gender
62.5%♀
37.5% male
Age
33.9
average years
Country rank
#11953
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sherlock (TV series) viewers

62.5% are female, 37.5% are male, average age 33.9.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Sherlock (TV series) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age33.9
Estimated audience size2,491,197
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Sherlock (TV series) audience in United States
Age bracketShare%
16-1939%
20-2918%
30-3914%
40-4914%
50+16%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Sherlock (TV series) audience comes from United States.

Worldwide audience distribution share by country for Sherlock (TV series)
CountryShare
United States20.0%
United Kingdom7.8%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sherlock (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sherlock (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.38×
02Oregon~40K1.34×
03Wisconsin~50K1.31×
04Idaho~20K1.31×
05Washington~60K1.29×
06New Hampshire~10K1.20×
07Maine~10K1.19×
08Vermont~5K1.19×
09Alaska~6K1.14×
10Massachusetts~50K1.12×
11Minnesota~40K1.12×
12Montana~7K1.09×
13North Carolina~80K1.08×
14Colorado~40K1.06×
15Virginia~60K1.04×
16Georgia~80K1.03×
17Arkansas~20K1.03×
18Washington, District of Columbia~8K1.03×
19California~300K1.02×
20Missouri~40K1.02×
21Kansas~20K1.02×
22Oklahoma~30K1.01×
23Kentucky~30K0.99×
24New York~100K0.97×
25Illinois~80K0.97×
26Connecticut~20K0.97×
27Tennessee~50K0.96×
28Indiana~40K0.96×
29Michigan~60K0.95×
30Rhode Island~7K0.95×
31Texas~200K0.94×
32Pennsylvania~80K0.94×
33Iowa~20K0.93×
34Arizona~50K0.92×
35North Dakota~5K0.92×
36Ohio~70K0.91×
37Maryland~40K0.91×
38Nebraska~10K0.91×
39South Dakota~5K0.88×
40Alabama~30K0.87×
41New Mexico~10K0.87×
42West Virginia~10K0.87×
43New Jersey~50K0.86×
44Delaware~6K0.86×
45Florida~100K0.85×
46South Carolina~30K0.85×
47Hawaii~9K0.82×
48Louisiana~30K0.81×
49Mississippi~20K0.80×
50Nevada~20K0.77×
Fig. 06

Affinity by region

Affinity by region — Sherlock (TV series), United States
0.77×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sherlock (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sherlock (TV series) audience
#·InterestCategoryAffinity×
01Eat Pray LoveMovies & TV80.59×
02The GrudgeMovies & TV77.55×
03What Women WantMovies & TV71.67×
04Lost in SpaceMovies & TV61.40×
0550 First DatesMovies & TV44.31×
06Hannibal (TV series)Movies & TV43.41×
07Westworld (TV series)Movies & TV43.33×
08Hugh GrantMovies & TV37.71×
09Rosamund PikeMovies & TV35.49×
10Pride & Prejudice (2005 film)Movies & TV34.72×
11Desperate HousewivesMovies & TV32.20×
12True DetectiveMovies & TV31.67×
1324 (TV series)Movies & TV31.64×
14Love ActuallyMovies & TV30.86×
15Bad Boys IIMovies & TV29.07×
16Gossip GirlMovies & TV27.88×
17Black Mirror (TV series)Movies & TV27.40×
18Stranger ThingsMovies & TV17.40×
19Sex and the CityMovies & TV12.03×
20Harry PotterMovies & TV6.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sherlock (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sherlock (TV series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.67×
Design AffinityPREMIUM1.28×
Early Adopter MentalityPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sherlock (TV series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.91×
Price SensitivityPREMIUM0.97×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sherlock (TV series) have in United States?

Sherlock (TV series) has an estimated audience of 2,491,197 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sherlock (TV series) viewers?

62.5% of Sherlock (TV series) fans are female, 37.5% are male, with an average age of 33.9 years.

03

Which brands do Sherlock (TV series) fans like most?

Sherlock (TV series) fans show strongest brand affinity for True Detective (31.67×), Stranger Things (17.4×), and The Grudge (77.55×) over the country average.

04

Where do Sherlock (TV series) fans live in United States?

Sherlock (TV series) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sherlock (TV series) fans also like?

Beyond Sherlock (TV series) itself, the audience over-indexes on Stranger Things (17.4×), The Grudge (77.55×), What Women Want (71.67×), and Rosamund Pike (35.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sherlock (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sherlock (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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