Sherlock (TV series) Audience in United States

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Sherlock (TV series) has an estimated audience of 2,453,072 people in United States. 62.5% are female, 37.5% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: True Detective, Stranger Things, The Grudge, What Women Want, Rosamund Pike.

The average Sherlock (TV series) fan in United States is 33.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include True Detective, Stranger Things, The Grudge, with strongest over-indexing on True Detective (31.67× the country average). Demographically, the Sherlock (TV series) audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Sherlock (TV series) fans

Demographic split for Sherlock (TV series) audience in United States
MetricValue
Female62.5%
Male37.5%
Average age33.9
Estimated audience size2,453,072

Audience persona

The typical Sherlock (TV series) fan in United States is more female, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for True Detective.

Top regions in United States

Top regions ranked by reach for Sherlock (TV series) in United States
RegionReachAffinity
California275,3521.02×
Texas202,9370.96×
Florida138,4100.83×
New York138,3041.01×
Georgia85,9381.14×
Illinois84,2611.03×
Pennsylvania79,1420.96×
North Carolina77,5921.05×
Ohio71,6440.95×
Washington67,0151.36×
Virginia63,6721.07×
Michigan62,7990.98×
Massachusetts55,8291.16×
New Jersey52,5980.84×
Wisconsin49,0791.33×
Arizona47,2650.94×
Tennessee46,5260.95×
Indiana44,2770.99×
Colorado42,8241.11×
Missouri42,1741.07×
Minnesota41,0601.17×
Oregon39,0991.39×
Maryland37,3980.89×
Utah31,0101.41×
South Carolina30,2630.82×
Kentucky29,8360.97×
Alabama28,7210.84×
Oklahoma26,9360.99×
Louisiana24,2760.77×
Connecticut23,8440.97×
Arkansas19,9490.99×
Kansas19,5061.01×
Iowa18,4950.92×
Nevada17,4430.74×
Idaho16,3161.33×
Mississippi14,4490.71×
New Hampshire11,5641.2×
Maine11,2851.28×
Nebraska10,7290.87×
New Mexico10,4400.85×
West Virginia9,1370.8×
Washington, District of Columbia8,0331.09×
Hawaii7,8510.74×
Montana7,2391.06×
Rhode Island7,2070.92×
Alaska5,8071.11×
Delaware5,3100.78×
Vermont5,2961.23×
South Dakota4,3180.76×
North Dakota4,1170.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sherlock (TV series) audience
BrandAffinityCategory
True Detective31.67×Movies & TV
Stranger Things17.4×Movies & TV
The Grudge77.55×Movies & TV
What Women Want71.67×Movies & TV
Rosamund Pike35.49×Movies & TV
Westworld (TV series)43.33×Movies & TV
Pride & Prejudice (2005 film)34.72×Movies & TV
Eat Pray Love80.59×Movies & TV
Desperate Housewives32.2×Movies & TV
Bad Boys II29.07×Movies & TV
Black Mirror (TV series)27.4×Movies & TV
Gossip Girl27.88×Movies & TV
Hannibal (TV series)43.41×Movies & TV
Lost in Space61.4×Movies & TV
Hugh Grant37.71×Movies & TV
50 First Dates44.31×Movies & TV
Sex and the City12.03×Movies & TV
Love Actually30.86×Movies & TV
Harry Potter6.1×Movies & TV
The Gilded Age8.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sherlock (TV series) audience
TraitClusterScore
Luxury OrientationPREMIUM3.12
Early Adopter MentalityPOWER2.19
Risk AppetiteTHRILL1.66
SustainabilityBALANCE1.6
ExtroversionTHRILL1.49
LGBTQ+ IdentityOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Sherlock (TV series)
CountryShare
United States20.7%
United Kingdom8.0%
Japan6.8%

See Sherlock (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sherlock (TV series) have in United States?

Sherlock (TV series) has an estimated audience of 2,453,072 people in United States, concentrated in California and Texas.

What is the gender split and age of Sherlock (TV series) fans?

62.5% of Sherlock (TV series) fans are female, 37.5% are male, with an average age of 33.9 years.

Which brands do Sherlock (TV series) fans like most?

Sherlock (TV series) fans show strongest brand affinity for True Detective (31.67×), Stranger Things (17.4×), and The Grudge (77.55×) over the country average.

Where do Sherlock (TV series) fans live in United States?

Sherlock (TV series) fans in United States are most concentrated in California (reach 275,352), Texas (reach 202,937), and Florida (reach 138,410). These three regions account for the largest share of the active audience.

What other brands do Sherlock (TV series) fans also like?

Beyond Sherlock (TV series) itself, the audience over-indexes on Stranger Things (17.4×), The Grudge (77.55×), What Women Want (71.67×), and Rosamund Pike (35.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sherlock (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.