Rascasse Audience Intelligence

Sherlock (TV series) Audience in Germany

A data profile of the people who buy, follow and care about Sherlock (TV series) in Germany — modelled from more than twelve digital signal sources. Sherlock (TV series) has an estimated audience of 676,717 people in Germany.

#420among Movie / TV Show / Series in Germany#1290in Movies & TV

The average Sherlock (TV series) fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Matrix, Jim Carrey, Daniel Craig, with strongest over-indexing on The Matrix (15.47× the country average).

Demographically, the Sherlock (TV series) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sherlock (TV series) fan in Germany is more female, around 33.5 years old, with strong Mindfulness tendencies and a notable affinity for The Matrix.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sherlock (TV series) profile in Germany.

Audience size
677K
in Germany
Gender
62.3%♀
37.7% male
Age
33.5
average years
Country rank
#9110
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sherlock (TV series) viewers

62.3% are female, 37.7% are male, average age 33.5.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for Sherlock (TV series) audience in Germany
MetricValue
Female62.3%
Male37.7%
Average age33.5
Estimated audience size676,717
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Sherlock (TV series) audience in Germany
Age bracketShare%
16-1937%
20-2919%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Sherlock (TV series) audience comes from Germany.

Worldwide audience distribution share by country for Sherlock (TV series)
CountryShare
United States20.0%
United Kingdom7.8%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sherlock (TV series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sherlock (TV series) fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.12×
02Schleswig-Holstein~30K1.09×
03Sachsen~40K1.08×
04Nordrhein-Westfalen~200K1.06×
05Berlin~30K1.02×
06Bremen~6K1.02×
07Sachsen-Anhalt~20K1.01×
08Hessen~50K1.00×
09Thüringen~20K1.00×
10Brandenburg~20K0.98×
11Mecklenburg-Vorpommern~10K0.98×
12Rheinland-Pfalz~30K0.97×
13Hamburg~10K0.97×
14Saarland~7K0.91×
15Bayern~100K0.90×
16Baden-Württemberg~80K0.90×
Fig. 06

Affinity by region

Affinity by region — Sherlock (TV series), Germany
0.90×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sherlock (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sherlock (TV series) audience
#·InterestCategoryAffinity×
01The MatrixMovies & TV15.47×
02Jim CarreyMovies & TV10.34×
03Michael J. FoxMovies & TV9.59×
04Daniel CraigMovies & TV8.79×
05How I Met Your MotherMovies & TV8.01×
06Jimmy KimmelMovies & TV7.99×
07South ParkMovies & TV6.55×
08Peaky Blinders (TV series)Movies & TV6.38×
09Amazon Fire TVMovies & TV6.05×
10Audio equipmentTechnology & Electronics5.27×
11Winona RyderMovies & TV4.79×
12Sex and the CityMovies & TV4.05×
13ActivismPolitics & Society3.79×
14Hamburger SVSports3.08×
15Stranger ThingsMovies & TV3.01×
16Michael JacksonMusic & Radio2.82×
17Game of ThronesMovies & TV2.80×
18Thriller moviesMovies & TV2.58×
19ShoppingShopping1.70×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sherlock (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sherlock (TV series) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.51×
TraditionCONSERVATISM1.49×
TravellingTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sherlock (TV series) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
ExtroversionTHRILL0.83×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sherlock (TV series) have in Germany?

Sherlock (TV series) has an estimated audience of 676,717 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sherlock (TV series) viewers?

62.3% of Sherlock (TV series) fans are female, 37.7% are male, with an average age of 33.5 years.

03

Which brands do Sherlock (TV series) fans like most?

Sherlock (TV series) fans show strongest brand affinity for The Matrix (15.47×), Jim Carrey (10.34×), and Daniel Craig (8.79×) over the country average.

04

Where do Sherlock (TV series) fans live in Germany?

Sherlock (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Sherlock (TV series) fans also like?

Beyond Sherlock (TV series) itself, the audience over-indexes on Jim Carrey (10.34×), Daniel Craig (8.79×), Michael J. Fox (9.59×), and Amazon Fire TV (6.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Sherlock (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sherlock (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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