Sherlock (TV series) Audience in Germany
Sherlock (TV series) has an estimated audience of 664,023 people in Germany. 62.3% are female, 37.7% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Matrix, Jim Carrey, Daniel Craig, Michael J. Fox, Amazon Fire TV.
The average Sherlock (TV series) fan in Germany is 33.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Matrix, Jim Carrey, Daniel Craig, with strongest over-indexing on The Matrix (15.47× the country average). Demographically, the Sherlock (TV series) audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Sherlock (TV series) fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 33.5 |
| Estimated audience size | 664,023 |
Audience persona
The typical Sherlock (TV series) fan in Germany is more female, around 33.5 years old, with strong Sustainability tendencies and a notable affinity for The Matrix.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,998 | 1.09× |
| Bayern | 99,047 | 0.93× |
| Baden-Württemberg | 82,406 | 0.91× |
| Niedersachsen | 74,232 | 1.15× |
| Hessen | 51,598 | 1.02× |
| Sachsen | 35,113 | 1.08× |
| Rheinland-Pfalz | 31,989 | 0.96× |
| Berlin | 31,529 | 1.06× |
| Schleswig-Holstein | 25,540 | 1.07× |
| Brandenburg | 19,704 | 0.96× |
| Sachsen-Anhalt | 16,791 | 0.98× |
| Thüringen | 16,772 | 0.99× |
| Hamburg | 14,929 | 0.99× |
| Mecklenburg-Vorpommern | 12,162 | 0.96× |
| Saarland | 7,078 | 0.87× |
| Bremen | 5,557 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Matrix | 15.47× | Movies & TV |
| Jim Carrey | 10.34× | Movies & TV |
| Daniel Craig | 8.79× | Movies & TV |
| Michael J. Fox | 9.59× | Movies & TV |
| Amazon Fire TV | 6.05× | Movies & TV |
| Sex and the City | 4.05× | Movies & TV |
| Shopping | 1.7× | Shopping |
| Peaky Blinders (TV series) | 6.38× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Stranger Things | 3.01× | Movies & TV |
| Game of Thrones | 2.8× | Movies & TV |
| Mission: Impossible (film series) | 5.56× | Movies & TV |
| Hamburger SV | 3.08× | Sports |
| Audio equipment | 5.27× | Technology & Electronics |
| Prison Break | 7.37× | Movies & TV |
| Activism | 3.79× | Politics & Society |
| Thriller movies | 2.58× | Movies & TV |
| South Park | 6.55× | Movies & TV |
| The Big Bang Theory | 3.67× | Movies & TV |
| Winona Ryder | 4.79× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.43 |
| Extroversion | THRILL | 1.36 |
| Tradition | CONSERVATISM | 1.25 |
| Patriotism | CONSERVATISM | 1.24 |
| Urban Lifestyle | OPEN | 1.15 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 8.0% |
| Japan | 6.8% |
See Sherlock (TV series) audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Sherlock (TV series) have in Germany?
Sherlock (TV series) has an estimated audience of 664,023 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sherlock (TV series) fans?
62.3% of Sherlock (TV series) fans are female, 37.7% are male, with an average age of 33.5 years.
Which brands do Sherlock (TV series) fans like most?
Sherlock (TV series) fans show strongest brand affinity for The Matrix (15.47×), Jim Carrey (10.34×), and Daniel Craig (8.79×) over the country average.
Where do Sherlock (TV series) fans live in Germany?
Sherlock (TV series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 158,998), Bayern (reach 99,047), and Baden-Württemberg (reach 82,406). These three regions account for the largest share of the active audience.
What other brands do Sherlock (TV series) fans also like?
Beyond Sherlock (TV series) itself, the audience over-indexes on Jim Carrey (10.34×), Daniel Craig (8.79×), Michael J. Fox (9.59×), and Amazon Fire TV (6.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sherlock (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.