Absinthe Audience in United States

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Absinthe has an estimated audience of 423,584 people in United States. 47.4% are female, 52.6% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: Pastis, Eagle Rare, Ice wine, Tullamore Dew, Hunter College.

The average Absinthe fan in United States is 42.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pastis, Eagle Rare, Ice wine, with strongest over-indexing on Pastis (104.62× the country average). Demographically, the Absinthe audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Absinthe fans

Demographic split for Absinthe audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.2
Estimated audience size423,584

Audience persona

The typical Absinthe fan in United States is balanced, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for Pastis.

Top regions in United States

Top regions ranked by reach for Absinthe in United States
RegionReachAffinity
California47,2941.02×
Texas33,0610.91×
Florida24,6480.86×
New York20,8590.88×
Pennsylvania13,5720.95×
Illinois13,3950.95×
Nevada13,1813.22×
Ohio12,0520.92×
Georgia11,6090.89×
North Carolina11,5270.9×
Michigan11,2531.02×
Washington9,8131.15×
Virginia8,8420.86×
New Jersey8,4780.79×
Arizona8,4720.98×
Tennessee8,4200.99×
Massachusetts8,0880.97×
Louisiana7,8341.43×
Indiana7,6710.99×
Colorado7,4421.11×
Missouri6,9691.02×
Wisconsin6,4891.02×
Maryland5,9450.82×
Minnesota5,6030.92×
Oregon5,5421.14×
Kentucky5,3511.01×
Alabama5,2570.89×
South Carolina5,0450.79×
Oklahoma4,4630.95×
Connecticut3,7890.89×
Utah3,5110.93×
Iowa3,3130.95×
Arkansas3,0200.87×
Kansas2,9910.9×
Mississippi2,6590.76×
Nebraska2,2311.05×
Idaho2,2031.04×
New Mexico2,0800.98×
West Virginia1,8530.94×
Hawaii1,6940.93×
Maine1,5571.03×
New Hampshire1,5310.92×
Montana1,2771.09×
Washington, District of Columbia1,2731×
Rhode Island1,2000.89×
Alaska9751.08×
Delaware8520.73×
South Dakota8230.84×
North Dakota8170.94×
Vermont7120.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Absinthe audience
BrandAffinityCategory
Pastis104.62×Food & Beverages
Eagle Rare49.33×Food & Beverages
Ice wine140.35×Food & Beverages
Tullamore Dew70.63×Food & Beverages
Hunter College128.89×Business & Career
Cachaça89.43×Food & Beverages
Dewar's59.45×Food & Beverages
Safari (web browser)14.1×Technology & Electronics
Basil Hayden's40.72×Food & Beverages
Oban52.57×Travel & Leisure
Grand Marnier38.93×Travel & Leisure
Pernod Ricard29.33×Food & Beverages
Zacapa60.79×Food & Beverages
Royal Salute (whisky)96.27×Food & Beverages
Flor de Caña71.77×Food & Beverages
Gay pride7.27×Politics & Society
Plymouth Gin80.23×Food & Beverages
Tabla65.73×Music & Radio
Rose10.12×Home & Garden
Zouk37.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Absinthe audience
TraitClusterScore
ExtroversionTHRILL1.35
SustainabilityBALANCE1.34
IndulgenceJOY1.34
IndividualismJOY1.32
Early Adopter MentalityPOWER1.32
CreativityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Absinthe
CountryShare
United States15.2%
India10.3%
France7.0%

See Absinthe audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Absinthe have in United States?

Absinthe has an estimated audience of 423,584 people in United States, concentrated in California and Texas.

What is the gender split and age of Absinthe fans?

47.4% of Absinthe fans are female, 52.6% are male, with an average age of 42.2 years.

Which brands do Absinthe fans like most?

Absinthe fans show strongest brand affinity for Pastis (104.62×), Eagle Rare (49.33×), and Ice wine (140.35×) over the country average.

Where do Absinthe fans live in United States?

Absinthe fans in United States are most concentrated in California (reach 47,294), Texas (reach 33,061), and Florida (reach 24,648). These three regions account for the largest share of the active audience.

What other brands do Absinthe fans also like?

Beyond Absinthe itself, the audience over-indexes on Eagle Rare (49.33×), Ice wine (140.35×), Tullamore Dew (70.63×), and Hunter College (128.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Absinthe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.