Rascasse Audience Intelligence

Absinthe Audience in United States

A data profile of the people who buy, follow and care about Absinthe in United States — modelled from more than twelve digital signal sources. Absinthe has an estimated audience of 423,584 people in United States.

#76among Alcohol in United States#12062among Topic in United States#2125in Food & Beverages

The average Absinthe fan in United States is 42.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pastis, Eagle Rare, Ice wine, with strongest over-indexing on Pastis (104.62× the country average).

Demographically, the Absinthe audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Absinthe fan in United States is balanced, around 42.2 years old, with strong Indulgence tendencies and a notable affinity for Pastis.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Absinthe profile in United States.

Audience size
424K
in United States
Gender
47.4%♀
52.6% male
Age
42.2
average years
Country rank
#40294
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Absinthe fans

47.4% are female, 52.6% are male, average age 42.2.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Absinthe audience in United States
MetricValue
Female47.4%
Male52.6%
Average age42.2
Estimated audience size423,584
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Absinthe audience in United States
Age bracketShare%
16-199%
20-2919%
30-3923%
40-4928%
50+21%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Absinthe audience comes from United States.

Worldwide audience distribution share by country for Absinthe
CountryShare
United States15.0%
India10.1%
France6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Absinthe audience in United States is strongest.

Fig. 05

Top regions by affinity

Absinthe fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K4.70×
02Louisiana~8K1.47×
03Oregon~5K1.10×
04Montana~1K1.10×
05Alaska<1K1.10×
06Washington~9K1.09×
07Colorado~7K1.05×
08Maine~2K1.05×
09Idaho~2K1.03×
10Nebraska~2K1.03×
11Vermont<1K1.02×
12Wisconsin~6K1.00×
13New Mexico~2K0.99×
14Missouri~7K0.97×
15Washington, District of Columbia~1K0.97×
16Tennessee~8K0.96×
17Kentucky~5K0.96×
18West Virginia~2K0.96×
19North Dakota<1K0.96×
20Michigan~10K0.95×
21Hawaii~2K0.94×
22California~40K0.93×
23Arizona~8K0.93×
24Indiana~7K0.93×
25Oklahoma~4K0.93×
26New Hampshire~2K0.93×
27Massachusetts~8K0.91×
28Utah~3K0.91×
29Iowa~3K0.91×
30Pennsylvania~10K0.90×
31Ohio~10K0.90×
32Illinois~10K0.89×
33Arkansas~3K0.89×
34Kansas~3K0.89×
35Rhode Island~1K0.89×
36South Dakota<1K0.89×
37Minnesota~5K0.88×
38Alabama~5K0.87×
39North Carolina~10K0.85×
40Connecticut~4K0.85×
41Georgia~10K0.83×
42Virginia~9K0.83×
43Texas~30K0.82×
44Florida~20K0.82×
45New York~20K0.82×
46South Carolina~5K0.80×
47Maryland~6K0.79×
48Mississippi~3K0.78×
49Delaware<1K0.78×
50New Jersey~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Absinthe, United States
0.74×1.00×4.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Absinthe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Absinthe audience
#·InterestCategoryAffinity×
01Ice wineFood & Beverages140.35×
02Hunter CollegeBusiness & Career128.89×
03PastisFood & Beverages104.62×
04Royal Salute (whisky)Food & Beverages96.27×
05CachaçaFood & Beverages89.43×
06Plymouth GinFood & Beverages80.23×
07Tullamore DewFood & Beverages70.63×
08TablaMusic & Radio65.73×
09ZacapaFood & Beverages60.79×
10Dewar'sFood & Beverages59.45×
11ObanTravel & Leisure52.57×
12Cristal (wine)Food & Beverages49.96×
13Eagle RareFood & Beverages49.33×
14Basil Hayden'sFood & Beverages40.72×
15Blanton'sFood & Beverages40.44×
16Grand MarnierTravel & Leisure38.93×
17Pernod RicardFood & Beverages29.33×
18Safari (web browser)Technology & Electronics14.10×
19RoseHome & Garden10.12×
20Gay pridePolitics & Society7.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Absinthe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Absinthe audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.70×
ExtroversionTHRILL1.30×
Convenience OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Absinthe audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.92×
MindfulnessBALANCE0.94×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Absinthe have in United States?

Absinthe has an estimated audience of 423,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Absinthe fans?

47.4% of Absinthe fans are female, 52.6% are male, with an average age of 42.2 years.

03

Which brands do Absinthe fans like most?

Absinthe fans show strongest brand affinity for Pastis (104.62×), Eagle Rare (49.33×), and Ice wine (140.35×) over the country average.

04

Where do Absinthe fans live in United States?

Absinthe fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Absinthe fans also like?

Beyond Absinthe itself, the audience over-indexes on Eagle Rare (49.33×), Ice wine (140.35×), Tullamore Dew (70.63×), and Hunter College (128.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Absinthe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Absinthe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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